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Weblogs and the business case for them

Weblogs and the business case for them



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    Weblogs Weblogs Presentation Transcript

    • Weblogs; what, why, where & when Phil Bradley http://www.philb.com (Last updated 23 rd Feb 2007)
    • What we’ll cover
      • How you can use weblogs to obtain information
      • How you can create your own weblogs, and why you should!
      • Using weblogs to give you extra leverage for your own site and how to beat the competition
    • What is a weblog?
      • A page on a website that:
      • Is organised chronologically
      • Archives older content
      • Updated regularly
      • Links to other resources
      • Articles are (generally) very short
      • Contains personal comment or opinion
      • Is (usually) created by weblog software
    • What is a weblog (cont)
      • (Often) allows readers to comment
      • Is updated on a regular basis; often several times during a day, certainly at least once a week
      • Provides an RSS feed for news aggregation
    • A few more definitions
      • RSS
        • Rich Site Summary
        • Really Simple Syndication
        • Allows people to read a weblog without coming to the site by using a
      • News aggregator
        • Software on the web/on your computer
        • Scans for new information regularly
        • Is like your own personal newspaper
    • Let’s look at a weblog
    • Weblogs live on the net
      • You can view my current weblog at:
        • http://www.philbradley.typepad.com/
        • http://philbradley.typepad.com/i_want_to/
      • Gary Price’s Resource Shelf at:
        • http://www.resourceshelf.com/
      • EngLib for science at:
        • http://www.englib.info/
      • ResearchBuzz at
        • http://www.researchbuzz.com/
    • Some more weblogs
      • Tom Roper’s weblog at
        • http://tomroper.typepad.com/
      • Karen Blakeman’s blog at
        • http://www.rba.co.uk/rss/blog.htm
      • Ian Snowley’s weblog at
        • http://snowley.typepad.com/ian_snowleys_weblog/
      • School Library Association at
        • http://www.sla.org.uk/blog/slablog.html
    • Even more weblogs
      • The Loopy Librarian at
        • http://loopylibrarian.blogspot.com/
      • The Information Overlord at
        • http://www.informationoverlord.co.uk/
      • Freedom of Information weblog at
        • http://foia.blogspot.com/
    • Some business blogs
      • Fortune 500 http://www.eu.socialtext.net/bizblogs/index.cgi
      • Talis
        • http://blogs.talis.com/panlibus/
      • Gartner Group
        • http://weblog.gartner.com/weblog/weblogindex.php
      • Jupiter Research
        • http://weblogs.jupiterresearch.com/toplevel/
    • A little more on RSS
      • Really Simple Syndication
    • The RSS feed looks like this:
      • Phil Bradley's weblog
      • http://philbradley.typepad.com/phil_bradleys_weblog/
      • Internet searching, web design, search engine developments and anything that will interest librarians!
      • en-GB
      • 2007-02-23T10:57:53+00:00 Egypt blogger jailed for 'insult'
      • http://philbradley.typepad.com/phil_bradleys_weblog/2007/02/egypt_blogger_j.html
      • Egyptian blogger jailed for 'insult'. Abdel Kareem Soliman has been jailed for four years for criticising and insulting Islam and the president. He'd used his weblog to take a swipe at the country's top Islamic institution. The link goes to...
      • <p><a href=&quot;http://news.bbc.co.uk/1/hi/world/middle_east/6385849.stm&quot; title=&quot;BBC NEWS | World | Middle East | Egypt blogger jailed for 'insult'&quot;>Egyptian blogger jailed for 'insult'</a>. Abdel Kareem Soliman has been jailed for four years for criticising and insulting Islam and the president. He'd used his weblog to take a swipe at the country's top Islamic institution. The link goes to the BBC story.</p>
      • Current Affairs
      • philipbradley
      • 2007-02-23T10:57:53+00:00
      • Google charges for web programs
      • http://philbradley.typepad.com/phil_bradleys_weblog/2007/02/google_charges_.html
      • Google charges for web programs. Well, this is all over the blogs and news at the moment - my link goes to the BBC version of the story. No great surprise here really; Google is going to start selling a...
      • <p><a href=&quot;http://news.bbc.co.uk/1/hi/technology/6385487.stm&quot; title=&quot;BBC NEWS | Technology | Google charges for web programs&quot;>Google charges for web programs</a>. Well, this is all over the blogs and news at the moment - my link goes to the BBC version of the story. No great surprise here really; Google is going to start selling a premium version of their email, calendar, word processing and messaging package. It'll cost £27 or 40€ or $50 which includes more storage, phone help and 99.9% uptime (which is actually downtime of about 9 hours per year if you don't want to work it out yourself) and it'll be advertisement free.</p>
      • <p>Google is of course saying that it's not an attack on Microsoft.</p>
      • Google specific
      • philipbradley
      • 2007-02-22T15:30:52+00:00
    • The news aggregator
      • Gathers together, collates and displays the results of RSS feeds in a way a human being can read them properly
      • You can view as much or as little of a weblog as you want
      • You can update as often as you want
      • You can quickly add feeds to a news aggregator
    • Without an aggregator
      • You go from site to site everyday to keep up to date
      • Or more likely, you don’t
      • You have to put up with spam, adverts, popups
      • It takes a lot of time
      • You have to deal with lots of different webpages
    • With an aggregator
      • It’s a one click job
      • You save time
      • Date is provided in a consistent format
      • You’re always up to date
      • Easy to add/drop feeds
      • An increasing number of sites are using RSS to present content, therefore your options are larger
    • Bloglines
    • News aggregators
      • The previous slide showed my collection of weblog feeds held at Bloglines at: http://www.bloglines.com/
      • AmphetaDesk at: http:// www.disobey.com/amphetadesk/
    • AmphetaDesk
    • Using RSS
      • First, find yourself a news aggregator
      • Then start adding feeds to it. Look out for the symbol
    • What feeds can I add?
      • Feeds from weblogs (all 4,000,000 +)
      • News websites such as:
        • BBC http://news.bbc.co.uk/1/hi/uk/default.stm
        • Guardian news http://blogs.guardian.co.uk/news/
        • New York Times technology http://www.nytimes.com/pages/technology/index.html?partner=rssuserland
    • Finding feeds
      • Icerocket at
        • http://www.icerocket.com/
      • Google Blogsearch at
        • http://blogsearch.google.com/
      • Technorati at
        • http://www.technorati.com/
      • Library weblogs at
        • http://www.libdex.com/weblogs.html
    • More feeds
      • Liszen at
        • http://www.liszen.com/
      • Libworm at
        • http://www.libworm.com/
      • My Pageflakes collection at
        • http://www.pageflakes.com/philipbradley.ashx?page=4541261
    • How else can I find them?
      • Use a weblog search engine, either to find feeds or see what people are talking about
      • Look at the ‘blogroll’ on a site you’ve already found, and view the weblogs the author links to
      • Traditional web search for topic and weblog
    • Even more on RSS
      • News syndication
        • Both Google and MSN generate RSS feeds based on searches
        • http://www.topix.net/ & http://www.icerocket.com/?tab=news also do this.
      • Search for information via RSS
        • http://www.feedfindings.com/
    • RSS
      • Display news on your website
        • http://www.feeddigest.com/ allows you to mix feeds and put them on your site
      • Display news on your mobile phone
        • http://phonefeeds.com/
      • Collect all your mail via RSS
        • http://www.bloglines.com
        • Gmail allows this as well
    • RSS
      • Track FedEx packages
      • Information on discount airfares
        • http://www.justtheflight.co.uk/rss/flights.html
      • eBay bargains
        • http://www.rssauction.com/
      • Get stock updates
        • http://www.xanadb.com/archive/perl/20030617
    • RSS
      • Get weather reports
        • http://www.rssweather.com/dir/Europe/UK/
      • What people say about you, your company, your products
        • http://technorati.com/
      • Music, radio shows, TV clips
        • http://www.podcastalley.com/
    • RSS
      • Stay updated on someone’s schedule
        • http://www.rsscalendar.com/rss/
      • Cinema schedule updates
        • http://citycinema.reinvented.net/
      • Read your favourite comics
        • http://www.comicalert.com/
      • See what other people are browsing
        • http://www.furl.net
    • RSS
      • Get software updates
        • http://www.download.com/
      • Shopping deals at Amazon
        • http://www.onfocus.com/bookwatch/AmazonRSS.asp
      • Solve Xmas present problems with RSS wishlists
        • http://www.thethingsiwant.com/
    • RSS
      • Virus and security alerts
        • http://sophos.com/
      • Events happening in your city
        • http://eventful.com/
      • Search for a new job
        • http://rssjobs.com/
      • Keep track of your notes
        • http://www.aypwip.org/webnote/
    • RSS
      • Find recent photographs taken near you
        • http://geobloggers.com/
      • Create RSS feeds for sites without them
        • http://www.wotzwot.com/rssxl.php
      • Get revisions of group documents
        • http://www.writely.com/
    • In summary:
      • Weblogs allow you to keep up to date in areas that interest you
      • They provide informed comment on issues of the day, new information and the latest developments
      • They help you identify experts in particular areas
      • You don’t need to ‘browse the net’ to obtain data!
    • How you can create a weblog
      • It’s so easy, it’s almost criminal!
      • Find some weblogging software
      • Some is free, some is commercial
      • Some resides on your system, others are web based
      • They’re all easy to use – you don’t need HTML skills, programming skills or anything else!
    • Weblog utilities
      • Blogger
        • http:// www.blogger.com /
      • Livejournal
        • http:// www.livejournal.com /
      • Xanga
        • http://www.xanga.com/
      • Radio Userland
        • http://radio.userland.com/
    • Weblog utilities (cont)
      • Create your account
        • Do you want to host the weblog on your own system, or use space they provide?
        • What are you going to call your weblog?
        • What description are you going to give it?
        • How do you want to add entries?
        • Do you want to create an RSS feed?
    • The next steps
      • Once you have created your account, start adding entries!
      • The Blogger icon on the Google toolbar
    • Adding a weblog entry
    • Adding an entry with Typepad
    • What’s the use?
      • Weblogs can be used to alert readers to new developments in a subject area
      • They are a useful way to remind yourself about good webpages
      • They provide quick and easy links to resources
    • In summary
      • Weblogs are easy to create
      • They don’t cost anything except time
      • They do have disadvantages
        • Must be kept up to date
        • They can take up a lot of your time if you get addicted
    • The business case for weblogs
      • It brings you directly to the notice of your customers every single day
      • It shows them that you know what you’re doing
      • It shows that you are an expert in the field
      • You’re doing a job for them, and they’ll love you for it
      • More specific ideas…
    • Using weblogs in business
      • Create an ‘Announcement and special offers’ feed.
        • If you produce anything that changes over time you can use a weblog to keep people up to date – new products, new courses, updates to existing courses.
        • Keeps your clients up to speed
        • Reduces the need for mail outs and printed items
        • Special offers only available via the weblog
    • Using weblogs in business
      • Client of the week/month
        • Recognition of your clients
        • Provides them with greater exposure
        • Creates good will
        • It takes next to no time to do it, but can have a lasting impact
    • Using weblogs in business
      • Create staff feeds
        • Great to keep staff up to date on what is happening in your organisation
        • All the data is centralised in one place
        • No need for emails/printed data that could get lost
        • Good for training, special offers etc
        • Memos, presentations, files, new policies
    • Using weblogs in business
      • Add a ‘Frequently asked questions’ element to your weblog
      • Daily/weekly contests related to the site
      • What’s new information
      • What’s coming soon
      • A photo blog
      • Developer notes
      • News on your chosen topics
    • Using weblogs in business
      • For specific groups:
        • Sales team weblog
        • Vertical blogs for everyone in the company interested in a specific subject
        • Internal job adverts and other HR related topics
        • Information centre pushing data out to everyone else
    • Using weblogs in business
      • Reduces information overload
      • Gets the message out there quickly
      • Groups can participate in a weblog – not just one person
      • Can be shared with whoever you want – staff, customers, the world!
    • Using weblogs in business
      • Don’t forget – ALL of this information can be made widely available to the world
      • Add the RSS feed icon to your page
      • Keep a note of your statistics
      • Register your weblog with the weblog search engines
      • Link other weblogs to yours, and they’ll do the same for you
    • What else can you do with them?
      • You can add pictures to a weblog
        • Great for promoting new products
        • Introduce new members of staff
      • Moblogging
        • Weblog on the move. Report on a conference that you’re attending.
      • Photoblogging
        • Add in pictures of the conference as well!
    • What else can you do with them?
      • Email blogging
        • Some software allows you to email a weblog onto your page
      • Add a chat room to your weblog
        • Set up chats/discussions, promoted by your weblog
      • Add the headlines of your weblog onto your home page to keep it current
      • Allow people to comment on entries
    • In summary
      • Weblogs allow you to promote your organisation in an entirely new way
      • They provide flexible approaches to data delivery
      • They streamline the provision of information internally and externally
      • You become seen as an expert in the area
    • Using a news aggregator
      • Bloglines at http://www.bloglines.com
      • You must have an email account you can access to validate your Bloglines account
    • Bloglines
    • Contact details
      • Phil Bradley’s site at: http://www.philb.com
      • Weblog at:
        • http://www.philbradley.typepad.com/
        • http://philbradley.typepad.com/i_want_to/
        • http://www.philbradley.typepad.com/frivolity/
      • Article on weblogging at: http://www.philb.com/weblogs.htm