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Web 2.0 next steps



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  • 1. Web 2.0 The next steps Phil Bradley 4 th May 2007
  • 2. Web 2.0 as anarchic technology
    • What is the role of the information professional?
      • Publisher
      • Researcher
      • Collaborator
      • Instigator
    • What is the role of the tech department?
    • What is the role of the PR department?
  • 3. More on roles
    • When we can do what we want easily, and by ourselves, how does that affect the organization?
    • How much control can the organization have? Or should have?
    • Is a blocking strategy acceptable any longer? In fact, can it continue to work?
  • 4. Further implications
    • ‘ Good enough’ is actually ‘good enough’
    • Just do it! Perfection is not important
    • The end of the traditional software cycle
    • Taking a leap of faith
    • Playing aka professional updating increasingly important
    • Customers are collaborators – traditional roles rapidly changing
  • 5. And now - Back to the resources
    • Wikis - Advantages
      • Collaborative
      • Always available 24/7 for updating
      • Great for currency
      • Can invite anyone to use them
      • Reasonably easy to use
      • Create as many pages as you need
  • 6.
    • Wikis – disadvantages
      • Who is doing what?
      • Control issues
      • Someone has to take charge
      • Can be complicated to set up or use
      • No stamp of authority
      • Spam problem
      • Disagreements need a referee
      • Backups needed
      • What if the hosting service dies?
  • 7.
    • Portal services – advantages
      • Easy to set up
      • Collaborative
      • Various modules/elements easy to incorporate
      • May simply be one screen
      • News/blog tracking services keep everything current
      • Set up without consulting the organization
  • 8.
    • Portal services – disadvantages
      • 3 rd party
      • May be complicated
      • May require a lot of looking after
      • All the eggs in one basket
      • Private is private, but public may be very public
      • The organization may be associated to inappropriate material
  • 9.
    • Weblogs – advantages
      • Currency
      • Authority
      • Easy to set up and use
      • Always available
      • Multiple types of data
      • Real resource and archival functionality
      • RSS for easy data manipulation
      • Incorporate various other resources
      • Multiple authors
  • 10.
    • Weblogs – disadvantages
      • Single voice(s)
      • Limited ability to collaborate
      • ‘ But it’s a diary!’
      • Hamster on a treadmill
      • Spam
      • Challenge to the organization
  • 11. Wikis Portals and Weblogs
    • Which is best when?
    • What can you see working?
    • What isn’t going to work
    • When is it going to be a challenge too far?
    • How will it/they improve your work flow?
    • What are the advantages to the information professional?
    • Implementation!
  • 12. New Resources
    • Netvibes adding shared pages
    • Annotating the web
      • Trailfire
      • Stickis
      • ShiftSpace
      • Fleck
  • 13.
    • Social networking
      • Genwi is a media social network, save and share, news items, blog posts, video clips, podcasts, feeds, people, all with user profiles, messaging, add friends, voting, comments, add widgets to your profile.
      • ShareThis Mash Facebook, AIM, MySpace and email contacts into one list.
      • Huddle This is a network of secure online spaces that combine document, project and team tools with the simplicity of social networking. Pricing from £4.99 a month. Freebie version also available.
  • 14.
    • Communication
      • Revish If you love reading and sharing your reading experiences you're in the right place! Revish lets you write reviews of any books you read, maintain a reading list and share it with friends etc.
      • Plugoo Great for communication
      • Msgr Create your own instant messenger
      • Instacomment is a service allowing website owners to add an instant comment system to their pages.
  • 15.
    • Page creation tools
      • Nowsy Another start page like Pageflakes or Netvibes.
      • Tumblr is pretty much a link blog, but a very simple straightforward one from what I can see. Great as a sort of scrapbook thing to alert friends and colleagues to what you've found.
      • BT Tradespace Create your own website with BT.
      • is another wiki creation tool
  • 16. Resources to keep you up to date
    • My ‘I want to’ weblog at
    • Techcrunch at
    • My ‘I want to’ web pages at
    • Search engine land at
  • 17. Thank you for listening!
    • Phil Bradley
    • [email_address]