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Web 2.0 next steps

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    Web 2.0 next steps Web 2.0 next steps Presentation Transcript

    • Web 2.0 The next steps Phil Bradley 4 th May 2007
    • Web 2.0 as anarchic technology
      • What is the role of the information professional?
        • Publisher
        • Researcher
        • Collaborator
        • Instigator
      • What is the role of the tech department?
      • What is the role of the PR department?
    • More on roles
      • When we can do what we want easily, and by ourselves, how does that affect the organization?
      • How much control can the organization have? Or should have?
      • Is a blocking strategy acceptable any longer? In fact, can it continue to work?
    • Further implications
      • ‘ Good enough’ is actually ‘good enough’
      • Just do it! Perfection is not important
      • The end of the traditional software cycle
      • Taking a leap of faith
      • Playing aka professional updating increasingly important
      • Customers are collaborators – traditional roles rapidly changing
    • And now - Back to the resources
      • Wikis - Advantages
        • Collaborative
        • Always available 24/7 for updating
        • Great for currency
        • Can invite anyone to use them
        • Reasonably easy to use
        • Create as many pages as you need
      • Wikis – disadvantages
        • Who is doing what?
        • Control issues
        • Someone has to take charge
        • Can be complicated to set up or use
        • No stamp of authority
        • Spam problem
        • Disagreements need a referee
        • Backups needed
        • What if the hosting service dies?
      • Portal services – advantages
        • Easy to set up
        • Collaborative
        • Various modules/elements easy to incorporate
        • May simply be one screen
        • News/blog tracking services keep everything current
        • Set up without consulting the organization
      • Portal services – disadvantages
        • 3 rd party
        • May be complicated
        • May require a lot of looking after
        • All the eggs in one basket
        • Private is private, but public may be very public
        • The organization may be associated to inappropriate material
      • Weblogs – advantages
        • Currency
        • Authority
        • Easy to set up and use
        • Always available
        • Multiple types of data
        • Real resource and archival functionality
        • RSS for easy data manipulation
        • Incorporate various other resources
        • Multiple authors
      • Weblogs – disadvantages
        • Single voice(s)
        • Limited ability to collaborate
        • ‘ But it’s a diary!’
        • Hamster on a treadmill
        • Spam
        • Challenge to the organization
    • Wikis Portals and Weblogs
      • Which is best when?
      • What can you see working?
      • What isn’t going to work
      • When is it going to be a challenge too far?
      • How will it/they improve your work flow?
      • What are the advantages to the information professional?
      • Implementation!
    • New Resources
      • Netvibes adding shared pages
      • Annotating the web
        • Trailfire
        • Stickis
        • ShiftSpace
        • Fleck
      • Social networking
        • Genwi is a media social network, save and share, news items, blog posts, video clips, podcasts, feeds, people, all with user profiles, messaging, add friends, voting, comments, add widgets to your profile.
        • ShareThis Mash Facebook, AIM, MySpace and email contacts into one list.
        • Huddle This is a network of secure online spaces that combine document, project and team tools with the simplicity of social networking. Pricing from £4.99 a month. Freebie version also available.
      • Communication
        • Revish If you love reading and sharing your reading experiences you're in the right place! Revish lets you write reviews of any books you read, maintain a reading list and share it with friends etc.
        • Plugoo Great for communication
        • Msgr Create your own instant messenger
        • Instacomment is a service allowing website owners to add an instant comment system to their pages.
      • Page creation tools
        • Nowsy Another start page like Pageflakes or Netvibes.
        • Tumblr is pretty much a link blog, but a very simple straightforward one from what I can see. Great as a sort of scrapbook thing to alert friends and colleagues to what you've found.
        • BT Tradespace Create your own website with BT.
        • Wik.is is another wiki creation tool
    • Resources to keep you up to date
      • My ‘I want to’ weblog at http://philbradley.typepad.com/i_want_to/
      • Techcrunch at http://www.techcrunch.com/
      • My ‘I want to’ web pages at http://www.philb.com/iwantto.htm
      • Search engine land at http://searchengineland.com
    • Thank you for listening!
      • Phil Bradley
      • http://www.philb.com
      • [email_address]
      • http://www.philbradley.typepad.com/
      • http://philbradley.typepad.com/i_want_to/