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Web 2.0 and other emerging technologies
 

Web 2.0 and other emerging technologies

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Presentation for an ASLIB Midlands group meeting, March 2007

Presentation for an ASLIB Midlands group meeting, March 2007

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    Web 2.0 and other emerging technologies Web 2.0 and other emerging technologies Presentation Transcript

    • Web 2.0 and emerging technology Phil Bradley Internet Consultant ASLIB March 2007
    • What is Web 2.0?
      • Hundreds of definitions
      • Every one is right, and wrong
      • It really doesn’t matter what you call it, and how you define it
      • However…
    • Change is afoot!
      • Changes to the way your organisation
        • creates information
        • Stores information
        • Shares information
        • Relates to clients, customers, staff
    • Production of data
      • Weblogs
        • Allow you to get a message out quickly
        • Show that you’re on top of the medium/message
        • Allow you to react immediately
        • Let you converse with your clients
        • Provide useful information
        • Central repository
    • RSS and weblogs together
      • Let you push your message out wider
      • Get it picked up by more people
      • Allow it to be changed and reformatted
    •  
    •  
    • News reports from the BBC
    • Searching with MSN
    • So, what else can I do with RSS?
      • Add to content to webpages
      • Add content to a news aggregator
      • Add content to a start page
      • Keep current with comments and updates
      • In conclusion therefore… RSS brings data to you, and allows you to send it out to other places.
    • Using a newsreader
      • A newsreader collates content from a wide variety of different RSS based resources
      • Information comes to you
      • Quick, fast and effective
      • Keep on top of the news and world around you
    •  
    •  
    • Bling for your blog
      • Widgetbox at http:// www.widgetbox.com / Widgets and games at http:// www.bunchball.com/widgets.html Google gadgets you can use for a weblog/webpage at http:// www.google.com/ig/directory?synd =open
    • More bling
      • Widgets you can use if you use the TypePad system at http:// www.sixapart.com/typepad/widgets / The blog juice calculator if you already have a blog at http://www.text-link-ads.com/blog_juice / or the Bloginfluence guide at http:// www.bloginfluence.net /en/ Some examples of bling in use at http:// bobhyatt.typepad.com / and http:// avc.blogs.com /
    • Even more…
    • Start Pages
      • Pageflakes
      • Netvibes
      • Collate data into one place
      • Not machine dependent
      • Good for:
        • Links
        • Email
        • Search engines
        • RSS feeds
        • Weather
        • Etc…
    • Start Pages
    • Using start pages
      • Individually
      • As a group
        • Share tabbed pages
        • Alternative to email contact
        • To Do lists
        • Note pads
        • Always immediately available
    • Bookmarking
      • Limited to a specific machine
      • Not informative
      • Difficult to find what you wan
      • Inflexible
      • Cannot easily share bookmarks
    •  
    • What are the alternatives?
      • Del.icio.us
      • Diigo
      • Raw Sugar
      • http://www.philb.com/iwantto/webpages.htm
    • You can:
      • Share your bookmarks
        • Between computers
        • Between colleagues
        • Between users
      • Create bookmark sets
        • To supplement projects
        • To assist users
      • Annotate (or tag) bookmarks
    • More options
      • FURL
      • SPURL
      • SQUIDOO
        • All ‘bookmarks on speed’
        • Indepth collections of your own material
        • Not just limited to the URL or tags
        • More flexibility
    •  
    • Search builders
      • Create your own search engines
      • Rollyo
      • Eurekster swicki and my version
      • Google custom search builder and my version
      • Yahoo search builder
    • Creating communities
      • Zimbio
      • Flickr
      • Grou.ps
      • Plum
      • Squidoo
      • Pageflakes
    • Collaborate on knowledge
    • Wikis
    • Wiki options
      • Share information
      • Collaborate as a group
      • Quick and simple (?)
      • Open to change and disruption
      • Authority and authenticity issues
      • Management
      • http://www.wikimatrix.org/
      • http://philbradley.pbwiki.com/
    •  
    • Instant Messenger Services
    • Consider Instant Messaging
      • Always on
      • Always available
      • Can demonstrate an online search with Messenger
      • Easy to point to/link to resources
      • Incorporate video for face to face element
    • Web based or IM?
    • Collaborate
      • On documents – Google docs
      • On spreadsheets - NumSum
      • With calendars - Planzo
      • With training - Jybe
      • With projects – MyWebDesktop
      • With To Do lists – TaDaList
      • With webpages – Conversate
    • Google Docs
      • http://docs.google.com/
    •  
    •  
    • Presentations
      • Slideshare at http://www.slideshare.net
        • Free
        • Comments
        • Save favourites
        • Embed onto webpages
        • Mine at http://www.slideshare.net/Philbradley
    • Podcasting
      • Podcasting, a portmanteau of Apple's "iPod" and "broadcasting", is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically by subscription, usually at no cost. It first became popular in late 2004, used largely for audio files. en.wikipedia.org /wiki/Podcasting
    • Podcasting: the basics
      • Computer
      • Microphone
      • Software
      • Something to say
      • Somewhere to host it
      • Audacity at http://audacity.sourceforge.net/
      • Examples:
        • http://www.tfpl.com/skills_development/courses/cdmp3.cfm?linkid=TR1004
        • http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=TR1004&catid=c&searchid=2
        • http://ccf.union.shef.ac.uk/podcast.html
        • http://www.lbasg.group.shef.ac.uk/downloads/mainlibrary.html
        • http://www.wpi.edu/Academics/Library/Borrowing/Podcasts/audiotour.mp3
    • Storage services
      • Esnips 5GB of free space
      • http://www.ghacks.net/2005/11/22/free-file-host-list-november-2005/
      • Motionbox (for video)
      • Our media
      • Orbitfiles
      • Cl1p at http://cl1p.net/philb
    • Case study
      • A company selling holidays to India
      • Doing quite well, but in a field that is competitive
      • Knew they should have been ‘doing more’
      • Quite traditional
      • Presentation was quite boring
      • How to improve matters?
    • Weblog
      • To keep customers up to date with what was going on in India
        • Useful resource
        • Kept their name up in search results (both traditional and weblog search engines)
        • Repository of information
        • Factual information, changes to visas etc
        • Sales tool
      • Local operators could add content
        • Describe various holidays and events
        • Add local colour
      • Clients invited to comment on weblog entries
      • The weblog is also used to post/link to photographs on Flickr
    • Flickr
      • A photograph sharing resource
      • Provides an added dimension to information
      • Can create your own groups, public or private
      • Share information, set up forums and have discussions
      • Link back to the weblog
    • Search builders
      • They created search builders
        • Different aspects of India
        • Different aspects of travel (general/specific)
        • Their website always listed first
      • Good content, good resource
      • Helpful for users
      • Promotes their site
    • Start Pages
      • Creating a start page on Pageflakes
      • Staff
        • Shared resources
        • Common access to ‘to do’ lists
        • Collections of RSS feeds in one place
      • Material available for clients and customers
        • Collate the data for them in one place
      • Useful bookmarks for clients
    • Building a community
      • Use Zimbio to create a community page
      • Draw together information from varied resources
      • Get clients and customers 100% involved
      • Use them to create and share content
    • Bringing it together
      • Add news/weblog entries to your site
      • Add the results of searches
      • Put search boxes on your site
      • Encourage the use of Instant Messaging
      • Pull in content from Flickr
      • Link out to community based resources
      • Your clients become collaborators
    • It all results in…
      • Staff being more proactive
      • Clients and customers getting involved
      • Creation of new content
      • Better, quicker, easier promotion of your company and products
      • More effective working practices
      • Faster response
    • Thank you for listening!
      • Phil Bradley
      • http://www.philb.com
      • [email_address]
      • http://www.philbradley.typepad.com/
      • http://philbradley.typepad.com/i_want_to/
      • http://www.slideshare.net/Philbradley/ to see this presentation online
      • http:// www.orbitfiles.com/download/Philb to download it.