Web 2, Open Source and branding

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My presentation for the UKeiG AGM on branding and Open Source, Web 2. Mostly images I'm afraid, so you'll have to make up the content for yourself!

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Web 2, Open Source and branding

  1. 1. Open source 'n' Web 2.0 applications: Improving your online presence UKeiG Annual Seminar 16/06/2010 Phil Bradley http://www.netvibes.com/philbradley
  2. 2. Let’s look at that again... <ul><li>http://www.netvibes.com/philbradley </li></ul>
  3. 5. This is now your website:
  4. 11. A blended approach <ul><li>It’s not an option </li></ul><ul><li>It’s not a possibility </li></ul><ul><li>It’s a must </li></ul>
  5. 12. The implications <ul><li>3 rd party resources </li></ul><ul><li>Open source software </li></ul><ul><li>“ Stuff” </li></ul>
  6. 13. What can go wrong?
  7. 14. Ownership
  8. 15. Reliability
  9. 16. Who gets paid?
  10. 17. Who is in control?
  11. 18. Legal issues
  12. 19. Obstacles
  13. 20. Where are we going?
  14. 21. Improving your online presence
  15. 22. A worked example
  16. 23. Website
  17. 24. Twitter
  18. 25. Twitter bio
  19. 26. Website Twitter landing page
  20. 27. Facebook
  21. 28. Facebook promotions & links
  22. 29. YouTube
  23. 30. Flickr
  24. 31. Blog
  25. 32. Blog contributors
  26. 33. Email options
  27. 34. Contest site
  28. 35. They could do more though...
  29. 36. Slideshare
  30. 37. Trailmeme
  31. 38. Custom search engines
  32. 39. Squidoo pages
  33. 40. Wikis
  34. 41. Wallwisher
  35. 42. Tagxedo
  36. 43. Social media bars
  37. 44. Merge it all together!
  38. 45. Or this is what you’ll have
  39. 46. Remember!
  40. 47. Try new things
  41. 48. Barriers cannot last
  42. 49. Open source <ul><li>Free/cheap </li></ul><ul><li>Effective </li></ul><ul><li>Useful </li></ul><ul><li>Easy to use </li></ul><ul><li>Interactive </li></ul><ul><li>Flexible </li></ul><ul><li>Combinatorial </li></ul><ul><li>Non-threatening </li></ul>
  43. 50. Any questions?
  44. 51. Thanks! <ul><li>What could possibly go wrong? http://cheezburger.com/View/2253757184 </li></ul><ul><li>My owner is an idiot http://cheezburger.com/View/2625355264 </li></ul><ul><li>Reliability http://cheezburger.com/View/2911320576 </li></ul><ul><li>Who gets paid? http://cheezburger.com/View/2862384896 </li></ul><ul><li>Who is in control? http://cheezburger.com/View/1982390528 </li></ul><ul><li>Legal issues http://cheezburger.com/View/806212864 </li></ul><ul><li>Obstacles http://cheezburger.com/View/3451173376 </li></ul><ul><li>Where are we going? http://cheezburger.com/View/2292414720 </li></ul><ul><li>Presents http://cheezburger.com/View/3335699456 </li></ul><ul><li>Mix it http://www.flickr.com/photos/spilt-milk/4431809607/sizes/m/ </li></ul><ul><li>Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/ </li></ul><ul><li>Barriers http://www.flickr.com/photos/donaldmacleod/4300324861/sizes/m/ </li></ul><ul><li>Disclaimer – I have no financial affiliation with VistaPrint other than as a customer. VistaPrint has not had any involvement with the worked example. </li></ul>

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