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Unicom Seminar

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Using Web 2.0 resources in a business environment

Using Web 2.0 resources in a business environment

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  • 1. Practical Uses for Web 2.0 in a business environment Phil Bradley Internet Consultant February 2007
  • 2. What is Web 2.0?
    • Hundreds of definitions
    • Every one is right, and wrong
    • It really doesn’t matter what you call it, and how you define it
    • However…
  • 3. Change is afoot!
    • Changes to the way your organisation
      • creates information
      • Stores information
      • Shares information
      • Relates to clients, customers, staff
  • 4. Production of data
    • Weblogs
      • Allow you to get a message out quickly
      • Show that you’re on top of the medium/message
      • Allow you to react immediately
      • Let you converse with your clients
      • Provide useful information
      • Central repository
  • 5. RSS and weblogs together
    • Let you push your message out wider
    • Get it picked up by more people
    • Allow it to be changed and reformatted
  • 6.  
  • 7.  
  • 8. News reports from the BBC
  • 9. Searching with MSN
  • 10. So, what else can I do with RSS?
    • Add to content to webpages
    • Add content to a news aggregator
    • Add content to a start page
    • Keep current with comments and updates
    • In conclusion therefore… RSS brings data to you, and allows you to send it out to other places.
  • 11. Using a newsreader
    • A newsreader collates content from a wide variety of different RSS based resources
    • Information comes to you
    • Quick, fast and effective
    • Keep on top of the news and world around you
  • 12.  
  • 13.  
  • 14. Start Pages
    • Pageflakes
    • Netvibes
    • Collate data into one place
    • Not machine dependent
    • Good for:
      • Links
      • Email
      • Search engines
      • RSS feeds
      • Weather
      • Etc…
  • 15. Start Pages
  • 16. Using start pages
    • Individually
    • As a group
      • Share tabbed pages
      • Alternative to email contact
      • To Do lists
      • Note pads
      • Always immediately available
  • 17. Bookmarking
    • Limited to a specific machine
    • Not informative
    • Difficult to find what you wan
    • Inflexible
    • Cannot easily share bookmarks
  • 18.  
  • 19. What are the alternatives?
    • Del.icio.us
    • Diigo
    • Raw Sugar …
  • 20. You can:
    • Share your bookmarks
      • Between computers
      • Between colleagues
      • Between users
    • Create bookmark sets
      • To supplement projects
      • To assist users
    • Annotate (or tag) bookmarks
  • 21. More options
    • FURL
    • SPURL
    • SQUIDOO
      • All ‘bookmarks on speed’
      • Indepth collections of your own material
      • Not just limited to the URL or tags
      • More flexibility
  • 22.  
  • 23. Search builders
    • Create your own search engines
    • Rollyo
    • Eurekster swicki and my version
    • Google custom search builder and my version
    • Yahoo search builder
  • 24. Creating communities
    • Zimbio
    • Flickr
    • Grou.ps
    • Plum
    • Squidoo
    • Pageflakes
  • 25. Collaborate on knowledge
  • 26. Wikis
  • 27. Instant Messenger Services
  • 28. Consider Instant Messaging
    • Always on
    • Always available
    • Can demonstrate an online search with Messenger
    • Easy to point to/link to resources
    • Incorporate video for face to face element
  • 29. Collaborate
    • On documents – Google docs
    • On spreadsheets - NumSum
    • With calendars - Planzo
    • With training - Jybe
    • With projects – MyWebDesktop
    • With To Do lists – TaDaList
    • With webpages – Conversate
  • 30. Case study
    • A company selling holidays to India
    • Doing quite well, but in a field that is competitive
    • Knew they should have been ‘doing more’
    • Quite traditional
    • Presentation was quite boring
    • How to improve matters?
  • 31. Weblog
    • To keep customers up to date with what was going on in India
      • Useful resource
      • Kept their name up in search results (both traditional and weblog search engines)
      • Repository of information
      • Factual information, changes to visas etc
      • Sales tool
  • 32.
    • Local operators could add content
      • Describe various holidays and events
      • Add local colour
    • Clients invited to comment on weblog entries
    • The weblog is also used to post/link to photographs on Flickr
  • 33. Flickr
    • A photograph sharing resource
    • Provides an added dimension to information
    • Can create your own groups, public or private
    • Share information, set up forums and have discussions
    • Link back to the weblog
  • 34. Search builders
    • They created search builders
      • Different aspects of India
      • Different aspects of travel (general/specific)
      • Their website always listed first
    • Good content, good resource
    • Helpful for users
    • Promotes their site
  • 35. Start Pages
    • Creating a start page on Pageflakes
    • Staff
      • Shared resources
      • Common access to ‘to do’ lists
      • Collections of RSS feeds in one place
    • Material available for clients and customers
      • Collate the data for them in one place
    • Useful bookmarks for clients
  • 36. Building a community
    • Use Zimbio to create a community page
    • Draw together information from varied resources
    • Get clients and customers 100% involved
    • Use them to create and share content
  • 37. Bringing it together
    • Add news/weblog entries to your site
    • Add the results of searches
    • Put search boxes on your site
    • Encourage the use of Instant Messaging
    • Pull in content from Flickr
    • Link out to community based resources
    • Your clients become collaborators
  • 38. It all results in…
    • Staff being more proactive
    • Clients and customers getting involved
    • Creation of new content
    • Better, quicker, easier promotion of your company and products
    • More effective working practices
    • Faster response
  • 39. Thank you for listening!
    • Phil Bradley
    • http://www.philb.com
    • [email_address]
    • http://www.philbradley.typepad.com/
    • http://philbradley.typepad.com/i_want_to/