Social networking – the advantages and disadvantages Phil Bradley www.philb.com 17 th  April 2008
Social networking sites <ul><li>Once upon a time we thought it was  </li></ul>
 
 
Statistics <ul><li>Flickr 4,000,000 </li></ul><ul><li>LinkedIn 20,000,000 </li></ul><ul><li>Bebo  21,000,000 </li></ul><ul...
<ul><li>So what can be done with a social network? </li></ul>
 
Key elements <ul><li>Locate and connect with friends or colleagues </li></ul><ul><li>Connect to friends of friends (FOAF) ...
And a few more… <ul><li>Instant messaging </li></ul><ul><li>Private messaging </li></ul><ul><li>Ask questions </li></ul><u...
The case against <ul><li>They can waste huge amounts of time </li></ul><ul><li>Privacy issues </li></ul><ul><li>Danger – s...
Continued <ul><li>Individuals not representing company policy </li></ul><ul><li>Keeping work/home personas apart </li></ul...
…  and again
The case for… <ul><li>Contact experts in subject areas </li></ul>
 
 
 
 
 
 
 
Some other social networking options <ul><li>Community search engines </li></ul><ul><li>Spokeo </li></ul><ul><li>Start/Hom...
Other options… <ul><li>Chat rooms </li></ul><ul><li>RSS feeds </li></ul><ul><li>Social bookmarking  </li></ul>
The case for getting involved <ul><li>Go to where the communication is </li></ul><ul><li>Facebook is more popular than Goo...
The case against getting involved
Thank you! <ul><li>Phil Bradley  </li></ul><ul><ul><li>http://www.philb.com </li></ul></ul><ul><ul><li>[email_address]   <...
Thanks to: <ul><li>http://www.mediabistro.com/avantguild/images/social_networking_wheel.jpg   </li></ul><ul><li>http://www...
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Social Networking

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Social Networking

  1. 1. Social networking – the advantages and disadvantages Phil Bradley www.philb.com 17 th April 2008
  2. 2. Social networking sites <ul><li>Once upon a time we thought it was </li></ul>
  3. 5. Statistics <ul><li>Flickr 4,000,000 </li></ul><ul><li>LinkedIn 20,000,000 </li></ul><ul><li>Bebo 21,000,000 </li></ul><ul><li>Hi5 70,000,000 </li></ul><ul><li>Facebook 100,000,000 </li></ul><ul><li>MySpace 110,000,000 </li></ul>
  4. 6. <ul><li>So what can be done with a social network? </li></ul>
  5. 8. Key elements <ul><li>Locate and connect with friends or colleagues </li></ul><ul><li>Connect to friends of friends (FOAF) </li></ul><ul><li>Share information back and forth </li></ul><ul><li>Keep up to date with events </li></ul><ul><li>Find new friends </li></ul><ul><li>Join discussion groups </li></ul>
  6. 9. And a few more… <ul><li>Instant messaging </li></ul><ul><li>Private messaging </li></ul><ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Import content from different places </li></ul>
  7. 10. The case against <ul><li>They can waste huge amounts of time </li></ul><ul><li>Privacy issues </li></ul><ul><li>Danger – strangers! </li></ul>
  8. 11. Continued <ul><li>Individuals not representing company policy </li></ul><ul><li>Keeping work/home personas apart </li></ul><ul><li>Security concerns </li></ul><ul><li>A nomadic lifestyle </li></ul>
  9. 12. … and again
  10. 13. The case for… <ul><li>Contact experts in subject areas </li></ul>
  11. 21. Some other social networking options <ul><li>Community search engines </li></ul><ul><li>Spokeo </li></ul><ul><li>Start/Home pages </li></ul>
  12. 22. Other options… <ul><li>Chat rooms </li></ul><ul><li>RSS feeds </li></ul><ul><li>Social bookmarking </li></ul>
  13. 23. The case for getting involved <ul><li>Go to where the communication is </li></ul><ul><li>Facebook is more popular than Google for 18-24 age range </li></ul><ul><li>25%+ 8-11 y.o. have networking profiles </li></ul><ul><li>85% of students have a Facebook account </li></ul><ul><li>Create your own pages, group(s) for promotion, information provision </li></ul><ul><li>Provides more flexibility and functionality </li></ul>
  14. 24. The case against getting involved
  15. 25. Thank you! <ul><li>Phil Bradley </li></ul><ul><ul><li>http://www.philb.com </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  16. 26. Thanks to: <ul><li>http://www.mediabistro.com/avantguild/images/social_networking_wheel.jpg </li></ul><ul><li>http://www.mysocialnetwork.net/blog/481/r10/2006-10-25%20Blog%20Posting%207%20Picture.bmp </li></ul><ul><li>http://polymer.bu.edu/~amaral/Sex_partners/images_klovdahl_small.jpg </li></ul><ul><li>http://digitalwaveriding.files.wordpress.com/2007/09/map.jpg </li></ul><ul><li>http://news.bbc.co.uk/1/shared/bsp/hi/pdfs/02_04_08_ofcom.pdf </li></ul>
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