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Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
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Online Conference 2006 'The Death of Search'

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The presentation that I gave at Online 2006. Obviously the slides only give a slight favour of the presentation, and it won't make a deal of sense without my commentary, but it's here in case you want …

The presentation that I gave at Online 2006. Obviously the slides only give a slight favour of the presentation, and it won't make a deal of sense without my commentary, but it's here in case you want a look.

Published in: Business, Technology
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Transcript

  • 1.  
  • 2. Really?
    • Not exactly, no.
    • More accurately the EVOLUTION of search to an entirely different place.
    • “ Any search engine, sufficiently advanced, is indistinguishable from magic” Apologies to Arthur C Clarke.
  • 3. How evolved are the engines now?
  • 4.  
  • 5.  
  • 6.  
  • 7. Is this fair though?
    • The interface is only one part of the whole
      • True, but…
    • Functionality has improved surely?
      • Yes, but…
    • More pages have been added?
      • Agreed, but…
    • Results are better surely?
      • Maybe, but…
  • 8. Just see what Google alone has done!
  • 9. Is that search though?
    • Google is not a search company
    • Google is not a search company
    • Google is not a search company
  • 10. Google is…
    • “ Google's mission is to organize the world's information and make it universally accessible and useful” http://www.google.com/corporate/
    • Google is in the content aggregation business
    • Google is in the audience aggregation business
  • 11. As for search…
    • [Some] search functionality has been broken for months
    • Searches bring up poor results
    • Lack of innovation in basic areas
    • Movement forward comes from other companies, other resources
  • 12. So where is search going?
    • Search 2.0
  • 13. Search by IM
  • 14.
    • Using MSN Messenger
      • add [email_address] to your contacts
    • Byoms (build your own mobile search) which works with AOL IM – AIM
      • add byomsWikipedia to your list of buddys
  • 15.  
  • 16. Getting out there
  • 17. Mobile Search
    • By 2015 4 billion mobile phones will be use – every other person on the planet will own one. ( Jorma Ollila CEO Nokia)
    • By 2008 75% of new cell phones will be internet capable
    • Search by Voice – already looked at by Google
  • 18. Personalized searching
  • 19.
    • This does require the use of search engines – initially and to an extent
    • It’s the choice of the search author
    • Sites emphasis that author’s interests
    • As many engines as necessary can be created
    • Simple and quick to create, easy to throw away when no longer needed
    • Single user or…
  • 20. Community searching
  • 21.
    • Everyone can learn from everyone else
    • Everyone can improve every search
    • Every search reflects back to the user community
    • The search engines are less important, the people more so.
  • 22.  
  • 23. Not searching, delivering
    • Let the news and information come to you
  • 24. RSS is your best friend
  • 25. Don’t search, get it delivered
  • 26. What’s delivered?
    • Updated weblogs
    • Updated news items
    • Results of searches
    • Notifications of changes to pages
    • Newly arrived email
    • Additions to forum discussions
    • Locations of packages…..
  • 27. Personalization
    • Of course the search engines are important
    • Personalization is another step forward
    • Search engines learn from what we search for, and what interests us by what we click on.
    • Even more so if we are part of a community
  • 28. Advantages
    • Better search results
      • “ Phil Bradley” – the porn star, the baseball player or the internet consultant?
    • Search becomes more intuitive
      • Searching for librarians, you’re probably looking for me, not the porn star
    • Search results are pushed, not pulled
      • Google news alerts, RSS, to desktop and mobile
  • 29. Disadvantages
  • 30.
    • The more accurate the results
    • The less privacy you have
    • Your data becomes their data
    • Your data makes them money
    • You no longer own your privacy
    • Advertising is tailored to you, making you more likely to buy?
  • 31. So… where does that leave us?
    • Search becomes
      • Created by individuals
      • Community driven and community shared
      • Available everywhere, not just the desktop
    • It also becomes
      • Personalised
      • Targetted
      • Better (?)
  • 32. Is that the death of search?
    • NO!
    • Search will evolve, and continue to evolve
    • It will in fact become MORE pervasive, not less
    • "Search is everything and will be everywhere." (John Battelle, co-founder Wired magazine)
  • 33. Thank you!
    • Phil Bradley, Internet Consultant
      • http://www.philb.com
      • [email_address]
      • http://www.philbradley.typepad.com

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