Really? Not exactly, no. More accurately the EVOLUTION of search to an entirely different place. “ Any search engine, sufficiently advanced, is indistinguishable from magic” Apologies to Arthur C Clarke.

Not exactly, no.

More accurately the EVOLUTION of search to an entirely different place.

“ Any search engine, sufficiently advanced, is indistinguishable from magic” Apologies to Arthur C Clarke.

How evolved are the engines now?

Is this fair though? The interface is only one part of the whole True, but… Functionality has improved surely? Yes, but… More pages have been added? Agreed, but… Results are better surely? Maybe, but…

The interface is only one part of the whole

True, but…

Functionality has improved surely?

Yes, but…

More pages have been added?

Agreed, but…

Results are better surely?

Maybe, but…

Just see what Google alone has done!

Is that search though? Google is not a search company Google is not a search company Google is not a search company

Google is not a search company

Google is not a search company

Google is not a search company

Google is… “ Google's mission is to organize the world's information and make it universally accessible and useful” http://www.google.com/corporate/ Google is in the content aggregation business Google is in the audience aggregation business

“ Google's mission is to organize the world's information and make it universally accessible and useful” http://www.google.com/corporate/

Google is in the content aggregation business

Google is in the audience aggregation business

As for search… [Some] search functionality has been broken for months Searches bring up poor results Lack of innovation in basic areas Movement forward comes from other companies, other resources

[Some] search functionality has been broken for months

Searches bring up poor results

Lack of innovation in basic areas

Movement forward comes from other companies, other resources

So where is search going? Search 2.0

Search 2.0

Search by IM

Using MSN Messenger add [email_address] to your contacts Byoms (build your own mobile search) which works with AOL IM – AIM add byomsWikipedia to your list of buddys

Using MSN Messenger

add [email_address] to your contacts

Byoms (build your own mobile search) which works with AOL IM – AIM

add byomsWikipedia to your list of buddys

Getting out there

Mobile Search By 2015 4 billion mobile phones will be use – every other person on the planet will own one. ( Jorma Ollila CEO Nokia) By 2008 75% of new cell phones will be internet capable Search by Voice – already looked at by Google

By 2015 4 billion mobile phones will be use – every other person on the planet will own one. ( Jorma Ollila CEO Nokia)

By 2008 75% of new cell phones will be internet capable

Search by Voice – already looked at by Google

Personalized searching

This does require the use of search engines – initially and to an extent It’s the choice of the search author Sites emphasis that author’s interests As many engines as necessary can be created Simple and quick to create, easy to throw away when no longer needed Single user or…

This does require the use of search engines – initially and to an extent

It’s the choice of the search author

Sites emphasis that author’s interests

As many engines as necessary can be created

Simple and quick to create, easy to throw away when no longer needed

Single user or…

Community searching

Everyone can learn from everyone else Everyone can improve every search Every search reflects back to the user community The search engines are less important, the people more so.

Everyone can learn from everyone else

Everyone can improve every search

Every search reflects back to the user community

The search engines are less important, the people more so.

Not searching, delivering Let the news and information come to you

Let the news and information come to you

RSS is your best friend

Don’t search, get it delivered

What’s delivered? Updated weblogs Updated news items Results of searches Notifications of changes to pages Newly arrived email Additions to forum discussions Locations of packages…..

Updated weblogs

Updated news items

Results of searches

Notifications of changes to pages

Newly arrived email

Additions to forum discussions

Locations of packages…..

Personalization Of course the search engines are important Personalization is another step forward Search engines learn from what we search for, and what interests us by what we click on. Even more so if we are part of a community

Of course the search engines are important

Personalization is another step forward

Search engines learn from what we search for, and what interests us by what we click on.

Even more so if we are part of a community

Advantages Better search results “ Phil Bradley” – the porn star, the baseball player or the internet consultant? Search becomes more intuitive Searching for librarians, you’re probably looking for me, not the porn star Search results are pushed, not pulled Google news alerts, RSS, to desktop and mobile

Better search results

“ Phil Bradley” – the porn star, the baseball player or the internet consultant?

Search becomes more intuitive

Searching for librarians, you’re probably looking for me, not the porn star

Search results are pushed, not pulled

Google news alerts, RSS, to desktop and mobile

Disadvantages

The more accurate the results The less privacy you have Your data becomes their data Your data makes them money You no longer own your privacy Advertising is tailored to you, making you more likely to buy?

The more accurate the results

The less privacy you have

Your data becomes their data

Your data makes them money

You no longer own your privacy

Advertising is tailored to you, making you more likely to buy?

So… where does that leave us? Search becomes Created by individuals Community driven and community shared Available everywhere, not just the desktop It also becomes Personalised Targetted Better (?)

Search becomes

Created by individuals

Community driven and community shared

Available everywhere, not just the desktop

It also becomes

Personalised

Targetted

Better (?)

Is that the death of search? NO! Search will evolve, and continue to evolve It will in fact become MORE pervasive, not less "Search is everything and will be everywhere." (John Battelle, co-founder Wired magazine)

NO!

Search will evolve, and continue to evolve

It will in fact become MORE pervasive, not less

"Search is everything and will be everywhere." (John Battelle, co-founder Wired magazine)

Thank you! Phil Bradley, Internet Consultant http://www.philb.com [email_address] http://www.philbradley.typepad.com

Phil Bradley, Internet Consultant

http://www.philb.com

[email_address]

http://www.philbradley.typepad.com