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Online Conference 2006 'The Death of Search'
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Online Conference 2006 'The Death of Search'

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The presentation that I gave at Online 2006. Obviously the slides only give a slight favour of the presentation, and it won't make a deal of sense without my commentary, but it's here in case you want …

The presentation that I gave at Online 2006. Obviously the slides only give a slight favour of the presentation, and it won't make a deal of sense without my commentary, but it's here in case you want a look.

Published in: Business, Technology
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Transcript

  • 1.  
  • 2. Really?
    • Not exactly, no.
    • More accurately the EVOLUTION of search to an entirely different place.
    • “ Any search engine, sufficiently advanced, is indistinguishable from magic” Apologies to Arthur C Clarke.
  • 3. How evolved are the engines now?
  • 4.  
  • 5.  
  • 6.  
  • 7. Is this fair though?
    • The interface is only one part of the whole
      • True, but…
    • Functionality has improved surely?
      • Yes, but…
    • More pages have been added?
      • Agreed, but…
    • Results are better surely?
      • Maybe, but…
  • 8. Just see what Google alone has done!
  • 9. Is that search though?
    • Google is not a search company
    • Google is not a search company
    • Google is not a search company
  • 10. Google is…
    • “ Google's mission is to organize the world's information and make it universally accessible and useful” http://www.google.com/corporate/
    • Google is in the content aggregation business
    • Google is in the audience aggregation business
  • 11. As for search…
    • [Some] search functionality has been broken for months
    • Searches bring up poor results
    • Lack of innovation in basic areas
    • Movement forward comes from other companies, other resources
  • 12. So where is search going?
    • Search 2.0
  • 13. Search by IM
  • 14.
    • Using MSN Messenger
      • add [email_address] to your contacts
    • Byoms (build your own mobile search) which works with AOL IM – AIM
      • add byomsWikipedia to your list of buddys
  • 15.  
  • 16. Getting out there
  • 17. Mobile Search
    • By 2015 4 billion mobile phones will be use – every other person on the planet will own one. ( Jorma Ollila CEO Nokia)
    • By 2008 75% of new cell phones will be internet capable
    • Search by Voice – already looked at by Google
  • 18. Personalized searching
  • 19.
    • This does require the use of search engines – initially and to an extent
    • It’s the choice of the search author
    • Sites emphasis that author’s interests
    • As many engines as necessary can be created
    • Simple and quick to create, easy to throw away when no longer needed
    • Single user or…
  • 20. Community searching
  • 21.
    • Everyone can learn from everyone else
    • Everyone can improve every search
    • Every search reflects back to the user community
    • The search engines are less important, the people more so.
  • 22.  
  • 23. Not searching, delivering
    • Let the news and information come to you
  • 24. RSS is your best friend
  • 25. Don’t search, get it delivered
  • 26. What’s delivered?
    • Updated weblogs
    • Updated news items
    • Results of searches
    • Notifications of changes to pages
    • Newly arrived email
    • Additions to forum discussions
    • Locations of packages…..
  • 27. Personalization
    • Of course the search engines are important
    • Personalization is another step forward
    • Search engines learn from what we search for, and what interests us by what we click on.
    • Even more so if we are part of a community
  • 28. Advantages
    • Better search results
      • “ Phil Bradley” – the porn star, the baseball player or the internet consultant?
    • Search becomes more intuitive
      • Searching for librarians, you’re probably looking for me, not the porn star
    • Search results are pushed, not pulled
      • Google news alerts, RSS, to desktop and mobile
  • 29. Disadvantages
  • 30.
    • The more accurate the results
    • The less privacy you have
    • Your data becomes their data
    • Your data makes them money
    • You no longer own your privacy
    • Advertising is tailored to you, making you more likely to buy?
  • 31. So… where does that leave us?
    • Search becomes
      • Created by individuals
      • Community driven and community shared
      • Available everywhere, not just the desktop
    • It also becomes
      • Personalised
      • Targetted
      • Better (?)
  • 32. Is that the death of search?
    • NO!
    • Search will evolve, and continue to evolve
    • It will in fact become MORE pervasive, not less
    • "Search is everything and will be everywhere." (John Battelle, co-founder Wired magazine)
  • 33. Thank you!
    • Phil Bradley, Internet Consultant
      • http://www.philb.com
      • [email_address]
      • http://www.philbradley.typepad.com

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