Internet Librarian International 2007

Facing the Challenge of Web 2.0 as a Disruptive Technology Phil Bradley Internet Librarian International 2007 [email_address] http://www.philb.com

What’s Web 2.0 all about?
Is it…

Or how about?

Is it even about…

Sometimes it’s all about:
“ It can’t be done”
“ We don’t have the resources”
“ Bandwidth problems”
“ Security issues”
“ Write a proposal”
“ Not your job”
“ Not enough time”

It’s also about chaos…
“ Staff complaints force red faced [company] into Facebook U-turn” Legalweek 25/05/07
“ Employees should have access to social networking websites such as Facebook during office hours” TUC BBC News 30/08/07
Students campaigns at Facebook threats force HSBC to change plans Guardian Unlimited 30/08/07

And even more chaos
One third of bloggers risk getting the sack by posting derogatory content about employers BBC News 24/05/07
“ Companies urged: ‘let your staff blog’” BBC News 04/04/07
Diplomat blog pulled after abuse BBC News 12/04/07
Keele University threaten disciplinary action regarding Facebook content BBC News 24/05/07

So what’s actually happening?
Change
Librarians
Other information professionals
Technical support staff
Publishers
Companies
Search Engine Optimizers
Managers

Change (continued)
Staff
Press and publicity departments
Organizations
Other groups
Social groupings
Microsoft
Google
Etc. etc. etc….

Change is
Scary
A challenge
Requires thought
Removes the safety zone
Questions the traditional methods
May result in us doing the wrong thing

Because…
When you come right down to it, Web 2.0 is not about
Software
Resources
Websites
Webpages
Silicon Valley
It’s about …

A change of mindset

Some library based challenges
How can I trust that these things will continue to be available?
These things are not authoritative
I don’t have time to learn all these things!

Too much information out there to keep up with
How do these things make money?
I don’t know which ones to use – what if I get it wrong?
I’m not allowed to do this stuff

But it’s only in a beta version!
My place of work doesn’t want to be associated with these things
I’d love to use these things but they’re banned where I work
It’s just a buzzword and a fad – no point learning it because it will go away

On the other hand…
The ‘Just do it’ brigade
We’re right at the edge of what’s going on
Remember that people get scared
Computer stuff is not inherently fascinating!

Never the twain shall meet?
Web 2.0 and Library 2.0 isn’t about technology
It’s about doing things better
It’s about end users
It’s about making your life easier

For the anti brigade
Forget the ‘2.0’ label and consider how you can do things better
See if there’s an application out there that can assist you with it
Try it

For the ‘just do it’ brigade
Forget the ‘2.0’ label and consider how you can do things better
Use things, explore them
Approach colleagues in the spirit of ‘have you tried?’ and don’t push it
Accept there IS a digital divide

For the technical staff
2.0 resources are an opportunity to do more interesting things
Embrace ‘how can we’ not ‘why we can’t’
2.0 is not a threat
Your job should be to empower

For all the managers
Trying things out is a good thing
Getting things wrong isn’t necessarily a bad thing
Professional development is crucial
Be led by future needs, not past requirements

More for managers (because they get paid more)
Embrace ‘yes and’ rather than ‘no but’
Do not let technology dictate to you
Remind YOUR managers that it’s about change
2.0 can save money!

Do we need a revolution?
No, we don’t
Small implementations
Change organically, embrace, don’t fight
Be curious and play! (Play is not bad)

Ultimately…
Pandora’s box is open
Join or start a constructive dialogue
Be involved with developments
We’re about finding out about stuff!

And Finally…
A library is a growing organism. — Shiyali Ramamrita RANGANATHAN (1892-1972)
"Librarians must be like Krishna! And descend into the world to combat ignorance!"

Thank you!
Website: http://www.philb.com
Email: [email_address]
Weblog: http://www.philbradley.typepad.com/

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Internet Librarian International 2007

by Phil Bradley on Oct 10, 2007

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Internet Librarian International 2007 — Presentation Transcript