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Internet Librarian International 2007
 

Internet Librarian International 2007

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My closing keynote at Internet Librarian International 2007

My closing keynote at Internet Librarian International 2007

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Internet Librarian International 2007 Internet Librarian International 2007 Presentation Transcript

  • Facing the Challenge of Web 2.0 as a Disruptive Technology Phil Bradley Internet Librarian International 2007 [email_address] http://www.philb.com
  • What’s Web 2.0 all about?
    • Is it…
  • THIS?
  • Or how about?
  • Is it even about…
  • Sometimes it’s all about:
    • “ It can’t be done”
    • “ We don’t have the resources”
    • “ Bandwidth problems”
    • “ Security issues”
    • “ Write a proposal”
    • “ Not your job”
    • “ Not enough time”
  • It’s also about chaos…
    • “ Staff complaints force red faced [company] into Facebook U-turn” Legalweek 25/05/07
    • “ Employees should have access to social networking websites such as Facebook during office hours” TUC BBC News 30/08/07
    • Students campaigns at Facebook threats force HSBC to change plans Guardian Unlimited 30/08/07
  • And even more chaos
    • One third of bloggers risk getting the sack by posting derogatory content about employers BBC News 24/05/07
    • “ Companies urged: ‘let your staff blog’” BBC News 04/04/07
    • Diplomat blog pulled after abuse BBC News 12/04/07
    • Keele University threaten disciplinary action regarding Facebook content BBC News 24/05/07
  • So what’s actually happening?
    • Change
      • Librarians
      • Other information professionals
      • Technical support staff
      • Publishers
      • Companies
      • Search Engine Optimizers
      • Managers
    • Change (continued)
      • Staff
      • Press and publicity departments
      • Organizations
      • Other groups
      • Social groupings
      • Microsoft
      • Google
      • Etc. etc. etc….
  • Change is
    • Scary
    • A challenge
    • Requires thought
    • Removes the safety zone
    • Questions the traditional methods
    • May result in us doing the wrong thing
  • Because…
    • When you come right down to it, Web 2.0 is not about
      • Software
      • Resources
      • Websites
      • Webpages
      • Silicon Valley
    • It’s about …
    • A change of mindset
  • Some library based challenges
    • How can I trust that these things will continue to be available?
    • These things are not authoritative
    • I don’t have time to learn all these things!
    • Too much information out there to keep up with
    • How do these things make money?
    • I don’t know which ones to use – what if I get it wrong?
    • I’m not allowed to do this stuff
    • But it’s only in a beta version!
    • My place of work doesn’t want to be associated with these things
    • I’d love to use these things but they’re banned where I work
    • It’s just a buzzword and a fad – no point learning it because it will go away
  • On the other hand…
    • The ‘Just do it’ brigade
    • We’re right at the edge of what’s going on
    • Remember that people get scared
    • Computer stuff is not inherently fascinating!
  • Never the twain shall meet?
    • Web 2.0 and Library 2.0 isn’t about technology
    • It’s about doing things better
    • It’s about end users
    • It’s about making your life easier
  • For the anti brigade
    • Forget the ‘2.0’ label and consider how you can do things better
    • See if there’s an application out there that can assist you with it
    • Try it
  • For the ‘just do it’ brigade
    • Forget the ‘2.0’ label and consider how you can do things better
    • Use things, explore them
    • Approach colleagues in the spirit of ‘have you tried?’ and don’t push it
    • Accept there IS a digital divide
  • For the technical staff
    • 2.0 resources are an opportunity to do more interesting things
    • Embrace ‘how can we’ not ‘why we can’t’
    • 2.0 is not a threat
    • Your job should be to empower
  • For all the managers
    • Trying things out is a good thing
    • Getting things wrong isn’t necessarily a bad thing
    • Professional development is crucial
    • Be led by future needs, not past requirements
  • More for managers (because they get paid more)
    • Embrace ‘yes and’ rather than ‘no but’
    • Do not let technology dictate to you
    • Remind YOUR managers that it’s about change
    • 2.0 can save money!
  • Do we need a revolution?
    • No, we don’t
    • Small implementations
    • Change organically, embrace, don’t fight
    • Be curious and play! (Play is not bad)
  • Ultimately…
    • Pandora’s box is open
    • Join or start a constructive dialogue
    • Be involved with developments
    • We’re about finding out about stuff!
  • And Finally…
    • A library is a growing organism. — Shiyali Ramamrita RANGANATHAN (1892-1972)
    • "Librarians must be like Krishna! And descend into the world to combat ignorance!"
  • Thank you!
    • Website: http://www.philb.com
    • Email: [email_address]
    • Weblog: http://www.philbradley.typepad.com/