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Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
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Facebook graph search; thoughts and concerns

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The new Facebook graph search is very powerful; but to what extent does it further diminish privacy? What should we be aware of when using it?

The new Facebook graph search is very powerful; but to what extent does it further diminish privacy? What should we be aware of when using it?

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  • 1. Search Facebook with Graph Search; thoughts and concerns Phil Bradley http://www.philb.com
  • 2. Introducing Graph Search
  • 3. Discovery via friends • People who share your interests • People who like your photographs • People who live in Manchester and like restaurants in Leeds • Films that your married friends like • Books that my relatives like • Photographs taken in London before 2003
  • 4. Discovery from strangers • People who like wargaming – and who live in Basildon • People who like eHarmony (a dating site) – And who are married • Pastors who like Ann Summers (an adult store) • People who like Alcoholics Anonymous – And who work for Microsoft – Or who work for Google
  • 5. In other words • With Graph Search you can look up anything that has been shared with you on Facebook • Other people can find things you have shared with them
  • 6. Privacy issues • Control who sees your Profile on the About Tab • Review photographs that you have shared or been tagged in • Review your posts with location tags in your activity log
  • 7. Using Graph Search
  • 8. However... • It’s surprising what you can actually find out...
  • 9. But hang on! • Only two married men out of millions of men who are that stupid? • How trustworthy are these results?
  • 10. Let’s get back on track
  • 11. Concerns • • • • Should I worry about blurring out faces etc? After all, it IS public data. Isn’t it? Do these people know that it’s public? What responsibility, if any, do I have for or with their data? • At what point do we need worry about linking A + B data to get C, which may be private?
  • 12. More concerns • Up to what point can we extrapolate? • Does ‘liberal minded’ in a ‘complicated relationship’ mean something that others might think is a bit sleazy? • If we don’t think so, what about other people who will?
  • 13. Targeting selling • Easy to find all the people who like Argos • Then corrolate to those who also like gardening • Then who live in a particular area • Promote a 20% off offer on lawnmowers! • Is this acceptable? After all, it’s advertising they might actually want!
  • 14. Getting Graph Search If this is what you’re seeing, then you don’t have access to Graph Search
  • 15. Click on the cog option
  • 16. Account settings, General Account
  • 17. Save and you’re done.

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