November 2009 Newsletter
In This Issue
President's Message PACA's Monthly Dinner
Hi PACA Community-
As we enter the season of Thanksgiving, I often Resources
reflect on what I am grateful for and connect with
values I hold true. This past week I have been ACP Int'l Event
reflecting upon PACA's objectives and values of
A Taste of the ICF
commitment, connection and collaboration. These
values drive what we attempt to achieve as an Conference
organization and how we operate on a daily basis.
PACA's 2009 Holiday
It is also the "face" that we present to our members and other
organizations we interact with. Event
As I reflect upon this year, I see how these objectives are being fulfilled Member Corner
and I'd like to share some of my observations with you and invite you to
see how each of these is showing up in your life and business. Congratulations!!
Commitment: According to my thesaurus, there are many ways that you
can demonstrate commitment, including dedication, responsibility, Quick Links
obligation and also as a pledge or assurance. This past year, PACA has
shown dedication to the membership through staying current on the PACA Website
issues of the profession and facilitating dialogue amongst the members.
The Yahoo group is a wealth of information for members and those just Our Events
interested in learning more about coaching. During this past month,
there was also a reflection of the pledge toward the profession in the Member Area
discussion and dialogue that has occurred (and I am sure will continue)
regarding ICF's review of the credentialing process. The discussions Contact Us
have been passionate and informative and respectful of varying
opinions. All traits you see when you bring together people who are
committed to the profession of coaching and to each other. I invite you Connect with
to become informed on what is happening at the ICF level and voice
your opinion. It will allow you to feel more connected to your profession PACA
and the organization. This brings me to our next objective, which is
Connection: Again to my handy thesaurus and I find that connection is
also a link, an association and relationship. PACA is certainly a link to
the coaching community at large. Many of our members serve on
committees at the ICF level and Cheryl Vermey was just elected to the Add PACA as a friend
Board of Directors. Congrats again to her AND to PACA. Many of our on Facebook
members will be presenting at the ICF conference in December and this
will further our association to each other and to many attendees from
around the world. It is a great opportunity to be in the midst of coaches
from different countries, different specialties and different paradigms so
we can all connect to talk coaching. It is an opportunity to create
relationships that continue well beyond the few days of the conference.
This brings me to our last objective, collaboration.
Connect with PACA
Collaboration: Partnership, teamwork, alliance, relationship are all
indicators of collaboration. PACA is the ultimate collaboration. For
many of you, the "face" of PACA may be the dinner meeting. The
teamwork that goes into a dinner meeting is incredible. It begins with Visit PACA's
Chris Coward and her committee working extremely hard to bring Web Site
excellent speakers who provide maximum benefit to our attendees.
Then Rosy and her committee work to have the evening flow from the
arrangements with the venue to the registration process both online and
then the night of the meeting. Then all of the different members of the Interested in
board have their roles in the success of the evening. And of course,
there is you, the attendees. Your attendance and participation is
crucial. This is just a snapshot of one of the areas that PACA Interviewed for
collaborates. There are new member events, the Mega Mixer, the Our New Member
annual survey, special events such as the Coaches' Café and an expo in
the planning stages. There is outreach to other organizations and the list Column?
could go on and on. We are a dedicated group who are in partnership
with each other to make PACA the organization that it is today. Please contact
Pat Weeks at:
Commitment, Connection and Collaboration were listed as the "strategic
objectives" for PACA in 2009. However, I also think they are the heart of
PACA. They drive what we do on a daily basis and the actions we take
on behalf of the members. I am also drawn to think about what
objectives I have for my own business and I invite you to do the same.
Think about what drives you and your business on a daily basis. Display Your
Perhaps you want to set your own "strategic objectives or values" for Products And
2010. Once you have clarity about what is important to you, you can
move forward in support of your objectives.
Enjoy this month of appreciation, connection and planning. I hope to see Monthly Meetings
you at our next dinner meeting or let's get connected over a cup of
coffee soon. Did you know?
Wishing you great success-
PACA members are
welcome to bring and
All the best -
display their coaching
products at all monthly
PACA meetings. A long-
Susan Guiher, MS CCC
President, Philadelphia Area Coaches Alliance
benefit, a table will now
be available just for
PACA members to
display their items.
So bring your coaching
tools, books, flyers of
upcoming events, etc.
PACA's November Monthly Dinner Meeting and share with our
Date: Thursday, November 19, 2009
For more information,
Time: 6:00 PM to 9:30 PM EST* please contact Chris
*All members are invited to join us from 5:30 to 6:00 email@example.com
pm for our New Member Pre-Meeting where we'll be or 215-472-1572.
discussing exciting issues about credentialing and
standards. More info on the issues here.
Topic: "Stand Up, Stand Out-And Change The World: How Good News for
Businesses of the Future Will Gain the Competitive You
Have you been:
Speaker: Lizabeth Phelps, Influential Communications Trainer,
Certified Empowerment Coach
Covered in the
Location: Double Tree Guest Suites, 640 W. Germantown news?
Pike, Plymouth Meeting, PA (610) 834-8300 Published in a
Details & Registration: Click here Quoted as an
It's one thing to change the world as a coach-and another to change the
world as a business owner. The world has changed. Consumers are Then we want to know!
dramatically more selective in their purchasing habits, while they're also Send your good news
asking for more. The products and services they buy will be those that links to
stand apart, and those that offer the exceptional: they stand for communications@
something; inspire community; and make a difference. Your business philadelphiacoaches.org
must do all of this, and you must be able to convey that during the selling so we can share with the
process. In short, you must be able to inspire your prospects with a whole PACA community.
powerful message right out of the gate.
Influential Communications Expert, Lizabeth Phelps, and CEO of Inspired
Leadership Training, a seminar company dedicated to helping coaches
establish their one-of-a-kind business voice, is thrilled to be sharing with
PACA members a revolutionary strategy for setting their business apart
from all others and elevating it to the ranks of "world changer." In this
session, she will teach a step-by-step process for uncovering the
inspirational message that a business will stand on and perhaps even
brand on. Two members will sit in the "hot seat" as examples to the rest
of the group. Everyone will walk out with Lizabeth's book on this subject,
which they can use to further develop their unique, inspirational message.
You will learn ....
How to develop your core message and communicate this
message to inspire others
How to sell coaching and achieve a better conversion rate
How to brand yourself uniquely through greater clarity on your
1.5 CCEU's will be awarded in the area of Personal Development and
Lizabeth Phelps, Influential Communications Expert and
CEO/Founder of Inspired Leadership Training, has achieved national
attention for her unique system of getting powerful and revolutionary
results from the platform. Secrets of Impact & Influence teaches a
results-driven "New Paradigm" of speaking and presentation techniques
based on the latest brain research. Years of expertise in marketing,
executive coaching, speaking, training, adult learning and brain-based
communication strategies and instructional design has afforded her keen
understanding of effective influential communication.
She received her Bachelors of Science in Advertising and Marketing from
F.I.T, and was certified in 2001 as a coach through the Institute for
Professional Excellence in Coaching. She has worked privately with
executives and entrepreneurs across the globe, and spoken for such
organizations as Roche; American Standard; Pace University; St. John's
University; the Entrepreneur Organization; Young Presidents
Organization; NJ Ad Club; ICF; NAWBO; Rotary; and other associations.
In addition to helping coaches, speakers, authors and other service
professionals develop the most original and advanced on-stage speaking
skills available, she also teaches them to deliver off-stage, business
messages that stand apart from all others and create urgency to buy--
using the latest influencing techniques.
Her live and internet-based trainings are high-energy environments of fun
that implement the very brain-based learning techniques she teaches.
Private consultations are also provided for presentation design;
presentation critique; small business differentiation; and unique selling
Lizabeth can be contacted at: 973-783-5070 or
Register online now!
Credentialing Resources For YOU
Stay tuned - stay informed! Lots of exciting issues about
credentialing and standards are being discussed in the
coaching community. For quick links check out the
For information on the proposed ICF credentialing
changes use this link:
For FAQ on coach training and certification on the PACA website
go to: http://philadelphiacoaches.org/training-faq-oct2009.pdf
Come to the November 19th PACA dinner meeting beginning
at 5:30 pm for a roundtable conversation around these issues.
Here's the background on why your antennae need to be up right now.
Typically new members and those in coach training programs have lots
of questions about training and certification. These questions have
become more important since ICF has announced a proposal for
revisions and enhancements to the system. To serve the interests of
PACA members on these issues we are focusing on two directions.
First, we have finalized a document entitled "Frequently Asked
Questions about Coach Training and Certification" that is now on the
PACA website. New and prospective members can use this as a
starting place to gain information about options for them. Please take a
few moments to check this out. We are interested in your feedback.
Second, the PACA Board has asked that I serve as the point person on
the credentialing issues for both the Board and the membership. To that
end, at the October PACA dinner meeting we had a very productive
roundtable discussion about the proposed ICF changes. As a result, I
have compiled the identified issues and submitted them to the ICF
Global Board of Directors for consideration at their December meeting.
To keep you informed of new developments on the ICF Credentialing
front there will be another roundtable discussion before the November
19th PACA dinner meeting beginning at 5:30 pm. I hope you will
come with your questions. I also encourage you to be informed by
checking out the FAQ sheet using the link noted above and by visiting
the ICF website. For those of you who are really using your coaching
curiosity, there is an in-depth document entitled ICF Credentialing
System Enhancement Overview, which may be found here.
Stay tuned for other new information as it becomes available. As
nothing is yet final there are many unresolved issues and questions. We
will make every effort to keep you informed as new information
We are in the season of celebrating abundance. And I am celebrating
the abundance of wisdom in the coaching community as we collectively
decide the future of our profession.
Cheryl M. Vermey, Ed.D, CPCC, ACC, CTC
Vice President of Professional Development
Association of Career Professionals International -
Greater Philadelphia Chapter
Date: Friday, November 13, 2009
Time: 7:45 to 9:45 am
Location: Our new location, The Pyramid Club, 52nd Floor,
1735 Market Street in Philadelphia
Topic: "Leveraging Social Media for Your Clients and Your
With LinkedIn at 47 Million users, Twitter at 30 Million users and
Facebook at 90 Million users, Social Media has become a major factor in
how Job Seekers network and Businesses communicate. The explosive
growth of this phenomenon necessitates that it be part of any
comprehensive job search campaign or organization marketing strategy.
It's no wonder that at a recent ACP International event, attendees
identified Social Media as one of the most important areas to learn more
about this year.
In response to this request, the Philadelphia Chapter has brought
together two of the region's most prominent experts to teach us how to
establish a strong presence on these sites. Hear how to leverage social
media's tremendous capabilities to help our clients and students get jobs
and our career services grow. For those who already have a basic
understanding of these media, the program is designed to take you to the
next level of understanding in how to make the most of them. Our
Phyllis Mufson - One of the region's Top 10 most influential Twitter
members with a following of more than 13,000 people on Twitter, a
certified life coach and long time Philadelphia Chapter member.
Ed Callahan, Jr. - Author of the ebook "How to Use LinkedIn for Selling
and Consulting" and owner of the consulting firm EOS Worldwide.
Register online at www.acpinternational-philadelphia.org by
November 9th at 5 pm.
Due to the alliance between PACA and ACP International, PACA
members register at the Member fee of $25.
A Taste of the ICF Conference
Our own Cheryl Vermey will be presenting at this
year's ICF Annual Conference. Here, she gives
us a taste of her presentation. We invite you to
attend her session this December in Orlando
where it will be offered as a concurrent session in
the Mind, Body, Spirit Track on Friday, December 4th from 11:00 - 12:30
pm. To register, please visit the ICF website.
Date: December 2-5, 2009
Location: Orlando, FL
Topic: The Yoga of Coaching: Applying an Ancient
Science to Coaching Practice
Coaching from one or two dimensions is like clipping the wings of an
airplane and using it as an automobile! Coaches endorse the principle of
coaching the client's whole life. How do we implement this holistic
practice, especially in organizational or corporate settings, where the
sponsor may be focused on specific outcomes or the bottom line?
This interactive session will explore how coaches can use the ancient
science and principles of Yoga, the Chakras, and the Koshas to inform
and enhance their coaching practice. Much of the underlying theory of
coaching may be traced back to these early teachings. Exploring these
principles, along with personal experience, will provide coaches with new
and creative strategies in serving their clients to be the whole people they
We will explore the seven Chakras: the centers of vital life energy
responsible for balancing the physical, psychological and spiritual aspects
of being. We will examine the five Koshas: the facets of the human
being that include the physical, energy, emotional, wisdom and bliss
"bodies". Finally, we will apply these and select yoga principles, to
enhance coaching practice and client outcomes through case examples.
It's a powerful tool even without using the word "yoga"!
Dr. Cheryl Vermey, CPCC, ACC, CTC, president of EnVision
Coaching, Inc., is an executive and leadership development coach. She
is a member of the ICF Research & Education Committee (2006-09), is
also currently Vice President of Professional Development of PACA and
was recently elected to the ICF Global Board of Directors.
Cheryl has more than thirty years experience as an educator, dean,
and administrator in both university and non-profit settings. She has
decades of service on various boards of directors and is an advanced
certified yoga teacher.
The presentation can be accessed before the conference on the ICF
website: www.coachfederation.org. Please feel free to contact Cheryl at
firstname.lastname@example.org or visit her website if you would like to
discuss how she uses this work in her practice.
PACA's 2009 Holiday Event
Date: Thursday, 12/17/2009
Time: 6:00 PM to 9:30 PM
Topic: "It's OK to Play"
Speaker: Evan Marcus
Location: Double Tree Guest
Suites, 640 W. Germantown
Pike, Plymouth Meeting, PA
Details & Registration: Click here
Come celebrate 2009 and have some holiday fun!
We'll have some business: Inducting the 2010 Board Members.
We'll have some fun: A fantastic book exchange and table improv
We'll have some learning: Evan Marcus will help us learn how
recess really can mean success!!
The Book Exchange: Here's how it works. Select a book that is in your
top 10 must reads. Put your business card in the front cover and wrap
your book. Each person that brings a book will participate in the
exchange. You'll leave with that great book that you are meant to read
About our Speaker:
Evan Marcus, a leader in the field of leadership is sought
out by clients who are seeking new approaches to
fundamental business challenges. An experienced
business owner himself, Evan advises individuals and
organizations who are interested in taking their company
to the next level or who are struggling to achieve work-life
balance. Evan is an adjunct professor at the Rutgers
School of Business in their MBA program where he
specializes in Corporate Culture, where he teaches "When Work Matters,
An Exploration of Spirituality at Work." Evan is co-author of "It's O.K. to
Play: 30 Days to a Ridiculously Wonderful Life." Evan's greatest joy is
bringing a compassionate ear, an artistic eye and practical solutions to
the concerns and aspirations of the people he works with. When he's not
playing with his three young sons, he's donating his time leading
Beacon's of Light, a retreat for leaders of non-profit organizations.
Evan can be contacted at Evan@DillonMarcus.com.
Learn more about Evan's work at http://www.dillonmarcus.com.
Member Corner - Robert "Haas" Tobey
Interviewed by Patricia Weeks
It becomes clear early in a conversation with
him that many threads have contributed to the
tapestry that has become Robert "Haas"
Tobey. He calls himself a "natural" coach and
healer. His background in science, research
and business combined with his interest in
healing and teaching has led him to develop a
unique approach to executive and life coaching.
Coaching has been a process of evolution for
Haas (as he prefers to be called), beginning in
the late '50's as a graduate student at Harvard fascinated with
creativity. He read everything mathematicians had written about the
creative process and how to evokes one's own creativity, personally,
as well as how one evokes it within a working team. Haas came to
the conclusion that evoking your creative flow includes release of
physical pain, emotional catharsis, the relaxation of mental anguish
and spiritual rebirth.
But it wasn't until 2000 that Haas learned that coaching had become
a formal profession. He had been using coaching principles for many
years before he called himself a coach, first as a mentor to scientists
and professors at IBM and the Department of Computer Sciences at
Illinois Institute of Technology. In both cases he saw bright new
people joining these organizations and realized they needed
guidance on how to debug systems, think about problems and come
to workable conclusions. Those efforts led to consulting with Fortune
500 firms. At some point he realized, "I'm made for this and this is
something I want to do for the rest of my life."
During the course of his work in business, Haas began to
incorporate healing work into his efforts. Haas offers his clients a
combination of "laying on of hands," body work (myo-facial release
and cranio-sacral therapy), and exploring with them their sense of
themselves and their sense of dis-ease within their unique
Haas' favorite clients? People who are sincere, open, able and
willing to be honest with themselves and comfortable with searching.
Helping people who are honestly seeking breakthroughs, are
seriously in the game of life and are trying to discover their
mission/legacy and live their best life is rewarding. His clients have
ranged from Fortune 500 executives to welfare moms, Ph.D.'s, and
And if Haas were to be given two weeks of free professional
development? He would go on an Outward Bound course or some
similar experience in the wilderness to stretch his limits and engage
with intelligent and challenging people. Haas' professional
development has been guided by following his curiosity and intuition
to the next learning.
Haas' life and career has left him with a number of accomplishments
for which he feels pride. He has built five degree-granting programs
at universities and within a couple of years was doing 20% of the
work with 1/20th of the resources. He developed a powerful and
transformative weekend retreat that has changed lives. He has "six
gorgeous grand children and four fantastic kids" and is very proud of
how they are creating themselves. Haas is also a veteran Board
member of PACA, having served as Treasurer and been cited twice
for outstanding contributions to PACA.
Most importantly, Haas has been present for love. He has come to
a fuller understanding that there are two key emotions that affect
energetic flow - fear and love. As his practice has developed, his
understanding of these emotions has been enhanced through the
healing work he does. He sees that fear is always present when his
clients are unhappy or not at ease. He also notes with satisfaction: "I
have coached individuals from the brink of suicide to alive,
productive, scintillating individuals."
As a coach, he is always seeking the best question that will move a
conversation forward. As he notes, "if I find myself working an
agenda, that's a red flag that I may be getting in the way." Further,
with a specific individual in a specific situation, he recognizes that
each conversation will generate a unique coaching response within
the healing framework.
More about Haas and his work can be found here: http://www.break-
Congratulations are in order!!
Congratulations to the two lucky PACA members
who won the PACA 2009 Annual Survey raffle --
they will both receive a $25 gift card to Barnes &
DeDe Brown and Andrea Cabrelli
2009 ICF International Conference
Impacting the world
Make plans now to attend the 14th ICF Annual International Conference!
Join this year's largest global gathering of professional coaches,
December 2-5 in Orlando, Florida, USA. If you are passionate and
curious about professional coaching, don't miss this premiere industry
event expected to draw 1,200 attendees, over 40 expert speakers
(including our very own Cheryl Vermey!) and more than 50 unique
All events will take place at one convenient location, the breathtaking
Rosen Shingle Creek resort.
What to do at conference:
Dialogue with peers, industry experts and ICF leaders.
Learn and earn Continuing Coach Education Units (CCEUs).
Connect during special networking and social events.
See and try new coaching products and materials.
Enjoy your stay at the luxurious Rosen Shingle Creek.
Have fun at Orlando's world famous attractions and theme parks.
In Florida, we'll engage in Global Conversations about the sustainability
and future impact of the worldwide coaching community. Join the
conversation and let your voice be heard!
Register early to maximize your savings. Discounts available if you
register before September 30, 2009.
For more Conference information and to register, go to:
Connection with Your Executive Board!
Join us at a PACA Board Meeting to get better acquainted with your Board:
1st Thursday of each month from 10:15 AM - 12:00 Noon.
As location varies, please contact PACA Secretary Christine Fontana
email@example.com or 610-585-6960 to confirm your
attendance at a Board meeting and receive instructions.
If you have suggestions or observations about our community, please feel free
to contact any of the Board members