Lean innovation


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Presentation from the Open Innovation conference in Austin, TX

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Lean innovation

  1. 1. LEAN INNOVATIONPhilip WheatChaotic Moon LabsPhil@ChaoticMoon.com@pwheat
  2. 2. Do I want to stay for this presentation?Bullet Points• “Manhattan project” R&D is a thing of the past.• There’s plenty of “R” around.• There’s not nearly enough “D”• There’s almost no “E”• Business abhors R and doesn’t want to pay for D• If you want to be a business – don’t think you’ll change this – there are great reasons for it.
  3. 3. Traditional viewof ResearchThis is what most peoplethink of when they thinkR&D.
  4. 4. The mostproductiveResearchenvironment everSurprised? Let’s rundown the items youhave with you that camefrom this room.
  5. 5. That locationtodayResearch has beentaken over byUniversities. Bothbecause of economicsand volume of studentsneeding to do researchfor degrees.
  6. 6. Development is Needed• A large part of the problem with the patent system today is that it’s easy to patent something and difficult to bring it to market.• It’s easier to patent an idea than it is to get it presented in a peer reviewed journal.• Execution is almost always an afterthought in research.
  7. 7. Lean Innovation• Lean innovation is a Marketing Term• “Lean” is a buzzword for doing just what you need.• “Innovation” is a buzzword for doing something new.• “Lean Innovation” is doing just what you need to do something new.
  8. 8. “You Ain’t Gonna Need It”• YAGNI is a catchphrase in Agile development.• It’s based on the concept of “If you’re building it for an unspecified future, then you are likely to be wasting your time.”• This is NOT about ignoring needs you have NOW.• Lean Innovation is about finding a way over, around, or through the NEXT hurdle in your business.
  9. 9. Board ofAwesomenessBuilt in 2 weeks – usedoff the shelf hardwareand software.
  10. 10. Smarter CartWas filmed by DiscoveryChannel on week 2 ofdevelopment.3 off the shelf systemsintegrated in acompletely new way.
  11. 11. Board ofImaginationBased on Board ofAwesomenessBuilt in less than 5 daysUsed off the shelfhardware with customsoftware
  12. 12. These are just three examples• The raw material is happening faster than we can assimilate• Raw material is just that – raw material. Unless something is done with it, the value is minimal.• Those who can transform basic research into products create HUGE amounts of wealth.• Transforming basic research into products is hard (or so we’ve been told.)
  13. 13. KEY POINTS
  14. 14. Don’t bite off more than one featureThe industry is full of “game changers” that changed toomany games and failed to change any of them.Focus on one point. Too small for the market? Tivochanged the market with a 15 second skip forward feature.Tivo also got sued for that feature.Focus on your core and limit your exposure.
  15. 15. But be relevant• Delivering pet food on time wasn’t enough for a business model.• Providing the ability to vote on dancing celebrities was.• Knowing what catches the public eye is key in the consumer startup world.
  16. 16. Startup maturity• First time startups: Sign all these NDA’s• Second time startups: Sign these NDA’s around…• Veteran startups: Here’s what we’re doing – no, tell everyone. We’re moving faster than you can.
  17. 17. The next markets• (I’m biased – I focus on capabilities)• Perceptive computing – using all these sensors for more than Orwellian objectives.• Pervasive computing – my data where I want it and just for me (not everyone.)• Predictive computing – make computing devices more responsive by being prepared for your choices.
  18. 18. The next markets• (Bob Metcalfe is biased - and he’s created new industries)• Energy – Watts/person is a basic metric of societal advancement.• Education – the more educated the populace is, the more efficient and informed society is.• Communications – the better the communications in society the better the previous two bullet points are achieved.
  19. 19. LEAN INNOVATIONPhilip WheatChaotic Moon LabsPhil@ChaoticMoon.com@pwheat