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A broad introduction to ProfitAbility Business Simulations.

A broad introduction to ProfitAbility Business Simulations.

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  • We are a global leader of experiential learning and development
  • We create business simulations that transform people through experiential learning and generate profitable change for our clients.
  • Experiential learning or ‘Learning by doing’ enables people to absorb essential concepts and transfer them directly to their workplace in the form of changed behaviour. Knowledge and business acumen are not only increased but – vitally – they are also retained
  • Research indicates that experiential practise results in the highest level of retention (short of teaching others)
  • Our simulations transform people through experiential learning. These learning experiences go on to generate tangible (and often immediate) results and bring about the profound and positive changes our clients seek.
  • Our simulations can be used in many ways, for example to: Change your people’s decision-making behaviour Empower them to handle management and business challenges Improve their ability to implement strategy Communicate new concepts and roll out new processes—quickly Develop their business acumen and commercial awareness … this list goes on… but the Ultimate Outcome is increased profit, cash flow and Value Creation. People make profit! We help our clients tap the profit that is within their workforce. Through experiential learning, your people can make you profit, too.
  • Our business simulations are not just games, they are a self-contained, workshop-based learning encounters
  • To insert the video clips go to: Insert > Movie … > Browse to the saved video file. Select whether you’d like the clip to play automatically or when it is clicked .
  • To insert the video clips go to: Insert > Movie … > Browse to the saved video file. Select whether you’d like the clip to play automatically or when it is clicked .
  • We have three categories of simulation that allow your people to experience real business issues in a safe environment.
  • Our Classic simulations have been tried, tested and refined over two decades. They have relevance in most businesses.
  • Our Customised simulations comprise a bank of (60+) solutions that have been developed to address an industry’s specific challenges. They can all be further modified to suit better a client’s needs.
  • We will develop a Created simulation as a made-to-order solution in response to a client’s individual needs and the needs of its workforce.
  • We also have a growing bank of “Value-Add” products, such as: A web-based Profit & Cash Tool (an Excel-based profit illustration for post-simulation (i e real life) financial planning A web-based Business Savvy Survey which measures the knowledge uptake of each simulation by assessing the pre- and post-course understanding Publications (e.g.. Brian’s published book in the ‘if you’re so brilliant…’ series
  • Using our Classic EPA simulation, let me explain how it works in more detail. Over 1 day participants operate a business that represents a manufacturing company in a competitive market. They run a business in which their decisions will determine profit and/or loss and how successful it is. Enterprise ProfitAbility will show you exactly how they achieved it. Participants make strategic planning decisions in regards to capacity, product range, prices, promotion, financing and growth strategy.
  • Using our Classic TCS simulation, let me explain how it works in more detail. Over 2 days participants manage an organisation, which, at the start of the simulation, is failing. It is bureaucratic, unproductive, and focused on its own internal problems, rather than on pleasing its customers. The challenge facing the participants is to turn it around.   The simulation action occurs in 20-minute “Action Cycles”, during which each participant will have a role in sales, production, product development, or administration. Each function is crucial to the success of the team as a whole, and bound by “corporate policy” and half strangled by “the way we’ve always done it”.   Following each Action Cycle, the experience is reviewed and opportunities for change identified to enable the team to function more effectively.   ‘ Customers’ provide feedback, based on how satisfied they were by the products and service provided. Over the term of the simulation this customer satisfaction rating is the key indicator of the effectiveness of change. Following this review tools and techniques are introduced that can be used in the simulation, and equally well in participants’ real jobs, to help identify and clarify problems, improve communications, improve productivity, and raise Customer satisfaction.   A planning session follows, then another Action Cycle, when plans are put into action and participants see how well they actually work. By the end of the simulation, many changes will have been made to the way the business operates. Participants will have focused on customer needs, redesigned work processes, improved communications beyond measure, and formed a productive, well-structured team.  
  • We create a real and competitive market with either our board-based or scenario-based simulations. Your people will experience a true-to-life working environment that will test and develop knowledge, and increase business acumen - all in an environment where they will compete for business from at least 5 other companies.
  • What are the benefits? We’ve devised our simulations so participants experience the consequences of their decisions. They can experiment in an environment where both successes and mistakes are positive learning experiences and these experiences are retained for use in the workplace.
  • We have a proven methodology to uncover our clients’ objectives and deliver the most powerful outcome. This is our ACE principle and it helps us maximise the value we deliver.
  • We do this in 7 Stages: Stage 1: Mind Mapping This is a free-of-charge, 2 hour conference call to question client needs and desired outcomes. It enables us to ascertain if and how we could simulate these outcomes. We will also be able to establish whether we have an existing simulation from our bank of Classic simulations, whether we will have to Customise an existing simulation or indeed Create from scratch. Stage 2: Fact-Finder/Design Workshop This is a 1½ - 2 day session to qualify client needs and desired outcomes to enable us to specify the simulation requirements. This is chargeable to the client/prospective client and includes the creation of the Proposal and jointly-agreed Work Plan. Stage 3: Write and submit a Proposal and Work Plan The Proposal details the solution ProfitAbility intends to develop and deliver, including the client’s investment. The Work Plan – which is agreed with the client – details how we will do it with defined milestones. Stage 4: Development ProfitAbility develops the simulation – either Classic , Customised or Created – according to the Work Plan. Stage 5: Testing & Pilot ProfitAbility and the Client are involved Stage 6: Roll-out Simulation roll-out Stage 7: Measure and Monitor As defined and agreed with the client
  • What are the results? Experiential learning enables people to absorb essential concepts and transfer them directly to their workplace in the form of changed behaviour. Employees understand for instance how they can have an impact on shareholder value and become better decision makers. Incidentally, we can measure how much participants have learnt with our Business Savvy Survey. By developing the financial competence of your people, you improve your organisation's bottom line.
  • Why do our clients come back to us? They trust us. We’re not a global leader for nothing…. We have more than 20 years of experience in developing and delivering transformational business simulations.
  • We have more than 40 dedicated facilitators across the globe, delivering in an ever-growing number of languages in an ever-growing number of countries. Chinese Czech Dutch English (UK and US) French German Greek Hebrew Hungarian Italian Japanese Portuguese Russian Slovak Spanish
  • We have a dedicated and inspired development team that provides cost-effective customisation when needed.
  • We have the ability and the experience to build key learning experiences directly into our customised simulations.
  • We have proven experience in your industry – and if we do not have this experience we will go and get it! By analysis and research and by leveraging on the knowledge resource of our ever expanding network of Facilitators and Business Partners.
  • Leave printed case studies if applicable.


  • 1. ProfitAbility® Presentation Template A Presenter
  • 2. ProfitAbility® Presentation Template A Presenter
  • 3. ProfitAbility® Presentation Template A Presenter
  • 4. ProfitAbility® Presentation Template A Presenter
  • 5. Who We Are Presence across the globe
  • 6. What We Do Experiential Learning
  • 7. Experiential what…? “… a deep body of theoretical literature asserts the power of simulations to change behaviour …” The McKinsey Quarterly
  • 8. Why is it so effective? Source: National Training Laboratories. Bethel, Maine
  • 9. Why do we do it?
  • 10. What’s the Ultimate Outcome? People Make Profit
  • 11. What do we offer? Fun, engaging and challenging learning experiences
  • 12. What do we offer? Board Based Business Simulations INSERT BOARD.WMV HERE See notes for instructions
  • 13. What do we offer? Scenario Based Business Simulations INSERT SCENARIO.WMV HERE See notes for instructions
  • 14. What do we offer? Our Simulation Categories Classic Customised Created
  • 15. What do we offer? Classic Simulations CORPORATE ProfitAbility ® (CPA) ENTERPRISE ProfitAbility ® (EPA) STRATEGIC ProfitAbility ® (SPA) The CHANGE Simulation (TCS) The CHANGE Simulation: Supply Chain ®
  • 16. What do we offer? Customised Simulations DEALERSHIP ProfitAbility ® BANKING ProfitAbility ® SERVICEAbility ® PHARMA R&D ProfitAbility ®
  • 17. What do we offer? Created Simulations Compass Group Managing For Value BurgerKing ProfitAbility ® Allied Domeq ProfitAbility ® Virgin Hotel ProfitAbility ® The CHANGE Simulation: T-Mobile
  • 18. What do we offer?
    • Web-based Business SAVVY Survey
    • Web-based Profit & Cash Tool
    • Publications:
  • 19. © 2008 ProfitAbility ® Business Simulations Ltd. How does it work? / Classic Simulation: ENTERPRISE ProfitAbility ® Reporting, analysis and team debriefs Strategic Planning Decisions Compete at market and deliver
  • 20. How does it work? / Classic Simulation: TCS ® © 2008 ProfitAbility ® Business Simulations Ltd. Team Planning Action Cycle Team Debrief Class Debrief & New Tools
  • 21. What are the benefits?
    • Real and competitive market
    • True to life
    • Test and develop knowledge
    • Increase business acumen
    • Transfers into workplace
  • 22. What are the benefits?
    • Experiment
    • Experience consequences of decisions
    • Learn through doing
  • 23. A.C.E. Principle Experience: the resulting experiential learning has a profound and positive impact on your business and employees Analyse: we analyse your business needs and establish your desired outcomes Create: we create a simulation that measurably achieves these outcomes
  • 24. A.C.E. Principle Roadmap
    • Mind mapping (2 hour conference call)
    • Design workshop (fact find)
    • Proposal and work plan
    • Development of simulation
    • Test and pilot
    • Roll out
    • Measure and monitor
  • 25. What are the results?
    • Essential concepts absorbed
    • Understanding of impact of behaviour
    • Behaviour changed
    • Transfer directly into workplace
    • Better decision makers
    • Developed financial competence
    = Improved Bottom Line Business SAVVY Survey measures this
  • 26. Some of our clients
      • DSM
      • DTE
      • EBSL
      • EC Harris
      • EDF
      • Edrington Group
      • First Data
      • FMI
      • Georgetown Uni
      • GKN
      • HBS
      • Hoffmann-La Roche
      • Jaguar LandRover
      • Kendle
      • Kraft
      • Legal & General
      • London Business School
      • Maclay Murray Spens
      • McGrigors
      • Molex
      • Morton Fraser
      • Nestlé
      • NIBCO
      • Panduit
      • Pinsent Masons
      • Quintiles
      • Ratner
      • AA
      • Acton
      • Alcoa
      • Amey Group
      • BorgWarner
      • Boston University
      • Brammer
      • Cape
      • Cartridge World
      • Compass Group
      • Crystal Martin
      • Diageo
      • DII
      • DLA Piper
      • RWE Npower
      • Siebel
      • SSP Group
      • Stanford Graduate School of Business
      • Starbucks
      • Timken
      • T-Mobile
      • Value Retail
      • VW Group
      • Weil Gotshal Manges
      • Withers
      • Zenith Optimedian
  • 27. Why ProfitAbility?
  • 28. Why ProfitAbility?
  • 29. Why ProfitAbility?
  • 30. Why ProfitAbility?
  • 31. Why ProfitAbility?
  • 32. How has it worked for others? Case Studies
  • 33. What do our clients say? “ The visual effect and hands-on is the most effective training tool used!… The best program in my 17 years at BWA.” Skip Cline, SVP Finance Borg Warner Automotive "Possibly the best way to teach such a dry subject in a quick hit!" Helen Parry Senior Insight Analyst, The AA
  • 34. What do our clients say? “ In my opinion, there is no better training program than ‘Value Creation’ in the Nestlé world — and I’m prepared to bet a cup of Nescafé, a giant scoop of Dreyer’s ice cream or a four-finger KitKat that the participants share my view.” Angus Freathy, Nestlé