1. OVERVIEWThe Philippines’ healthcare sector is one of the country’s economic burdens. With agrowing population needing medical assistance, the government is faced with thedaunting task of giving every Filipino equal access to quality healthcare.While these are pressing problems in the Philippines, the developed countries are alsohaving their own challenges—growing ageing population, rising medical costs, longwaiting line, and poor quality of care are some of the more evident concerns.However, the Philippines’ resources are different. What they lack in human resources,this country is abounding. Conversely, they have the facilities and financial resourcesthat may not be sufficiently available in the Philippines.The world has indeed turned flat. And with the advent of technology, everythingincluding healthcare services is now being outsourced and traded. For several years,the Filipino healthcare professionals have become a growing export providing care tothousands or even millions of people in over 130 countries. But the trend is changing.Patients are now also willing to cross beyond their country’s borders in search for thebest healthcare treatment—a phenomenon called Global Healthcare Travel or Cross-Border Healthcare. The Philippines is recognized as a key emerging destination in Asiafor this growing industry. In fact, some of the Philippine hospitals are seen reaping itseconomic benefits.The Philippines’ healthcare sector is at a trajectory. From being a contributor to publicexpenditure, it has shown potential into becoming an engine of economic growth thatwill help in generating revenues back to the local healthcare system by harnessing thecountry’s best resources – an army of competent and compassionate healthcareprofessionals, state-of-the-art healthcare facilities, spas and wellness centers, traditionalalternative medicine, and retirement havens. But before this potential is realized, itneeds to focus on developing these resources that will strive to achieve excellent qualityof care for patients.How is the Philippines responding to these looming global healthcare challenges? Whatopportunities and benefits, risks and barriers do they present to the healthcareorganizations and workers? How can the country transform a “cost center” like thehealthcare sector into a “revenue center” while equitably providing its economic benefitsto the local community? What is a more practical solution—continue exporting ourhealthcare professionals or attract the foreign patients to avail of the medical services inthe country? How is the Philippines adapting to these changes?The 1st Philippine Global Healthcare Forum with the theme “Towards Sustainabilityand Global Competitiveness” will seek to address these issues. Produced & Organized by:
2. THE 1st PHILIPPINE GLOBAL HEALTHCARE FORUM Theme: “Towards Sustainability & Global Competitiveness” (Program as of 9 November 2011) 11 November 2011, Friday *** 35 PMA-CME Units TIME TOPIC SPEAKER8:30 – 9:30 AM OPENING CEREMONIES Welcome Remarks Dr. Woo – Jin Lew WHO Representative in the Philippines KEYNOTE ADDRESS: Secretary Enrique Ona Department of Health Charting the Path of the Philippine Healthcare System Towards Global Competitiveness • How do we embrace globalization? Are we able to create the balance between our local healthcare needs while exporting our health workers at the same time and opening the market for foreign patients? • What are the areas of collaboration between Public and Private Healthcare sectors? CEREMONIAL HANDSHAKE Bilateral Relations Between the Government of the Republic of the Philippines and Government of the Republic of India on the Field of Health and Medicine Secretary Enrique Ona H.E. Ambassador Yogendra Kumar Government of the Philippines Government of India SYMBOLIC DECLARATION OF UNITY Among Government Agencies and Partner Organizations in Healthcare9:30 – 10:00 AM The Global Healthcare Challenges: Dr. Sanjiv Malik A Snapshot on the Current Status of Healthcare Systems Executive Director, of the Developed Countries and How it Impacts DM Healthcare Group & the Philippines EuroHealth Systems, GCC Hon. Board Member, NABH International, INDIA10:00 –10:30AM The Interface of Medical Tourism, Global Healthcare Hon. Veredigno Atienza and Retirement General Manager Philippine Retirement Authority10:30–10:45 AM TEA BREAK10:45–11:15 AM Singapore’s Journey in Healthcare and Medical Mr. Dan Snyder Tourism CEO, Asia Pacific Health Partners • A presentation on what made Singapore a leading Former CEO, Parkway Health player in global healthcare, specifically in Medical SINGAPORE Tourism? • How did the government and private sector work together in pushing the program effectively?11:15–12:00 PM How Accreditation Improves the Healthcare System of Dr. B.K. Rana a Nation and the Hospital Organization Vice Chairman, Intl. Society for • Accreditation as a catalyst of quality improvement Quality in Healthcare (ISQua) President, Asian Society for Quality • Who benefits from accreditation? How does it aid in the in Healthcare (ASQua) development of a country’s healthcare system? • From integrated national programs to clinical
3. outcomes—discussion of macrolevel, system-based Dr. Edward Banzon * solutions to improving patient safety with a focus on President & CEO national campaigns and a focus on achieving good Philippine Health Insurance Corp. patient outcomes (Philhealth) Moderator/Reactor: Dr. Tomas Maramba President, Philippine Council on Accreditation of Healthcare Organizations (PCAHO)12:00 – 1:00 PM LUNCH1:00 – 1:30 Choosing and Implementing Effective Quality Dr. Aileen Javier Management System for an Organization Executive Director • Comprehensive and systematic approaches to maintain National Kidney & Transplant and improve quality Institute • Gathering and analyzing key performance indicators Dr. Alejandro Dizon • Steps for effective implementation Chief Quality Officer St. Luke’s Medical Center Moderator/Reactor: Dr. George Repique President, Phil. Society for Quality in Healthcare (PSQUA)1:30 – 2:30 The Philippines as a Medical Tourism Destination Asec. Elmer Punzalan • How big is the market of international healthcare Office for Special Concerns- travellers and what are the opportunities for the Medical Tourism Program Philippines in the global Medical Tourism industry? Department of Health • What will make people travel to the Philippines for healthcare services? Are we giving them the right Dr. Jade del Mundo reason? Former Undersecretary Department of Health Moderator/Reactor: Joyce Socao-Alumno st Convenor, 1 Phil. Global Healthcare Forum Founder & Executive Director, HealthCORE Advisory Board, Center for Medical Tourism Research, USA Board Member, PATA Healthcare Travel Task Force2:30– 3:30 PM Panel Discussion: Are Filipino Healthcare Professionals Hon. Teresita Manzala Globally Competitive? Chairperson, Professional Regulation • A discussion on the performance of Philippines’ Commission healthcare professionals with a presentation of facts and figures that will assist leaders and managers in mapping Dr. Ramon Abarquez, Jr. Chairman, CME Commission out their strategies Phil. Medical Association • Presentation on the employment opportunities and trends affecting the healthcare workers and the industry Dr. Roberto Tajonera President Session Chair: Phil. Dental Association Dr. Sanjiv Malik Exec. Director, DM Healthcare Group & EuroHealth Systems, GCC Dr. Teresita Barcelo Hon. Board Member, NABH International President Phil. Nurses Association3:30 – 3:45 PM TEA BREAK3:45 – 4:15 PM Empowering the Healthcare Sector through Convergence Dr. B.K. Rana and Technology President, Asian Society for • The evolving field of Telehealth in the Philippines Quality in Healthcare (ASQua) INDIA • Case Study on India’s Telehealth Initiatives in Solving the Healthcare Problems of their Growing Population Dr. Portia Marcelo Director, National Telehealth Moderator/Reactor:
4. Dr. Anthony Calibo Center, Philippines Supervising Health Program Officer-National Center for Disease Prevention & Control, Department of Health4:15 – 4:45 PM Making the Philippine Healthcare Industry and Services Usec. Cristino Panlilio Globally Competitive Industry & Investments Group • Discussion of the Philippine Development Plan (PDP) Board of Investments 2011-2016 on the Competitiveness of Industry and Department of Trade & Industry Services—its vision to generate growth and employment Mr. Antonio Kalaw • Enabling the business environment in the healthcare President sector Development Academy of the • Increasing productivity and efficiency to enhance Philippines consumer/patient welfare Dr. Jade del Mundo Moderator/Reactor: Former Undersecretary Prof. Cherry Lyn Rodolfo Department of Health Faculty, University of Asia & the Pacific Economist & Policy Advisor for various projects on Tourism and Trade Services4:45 – 5:15 PM Stimulating and Driving Healthcare Sector Growth Usec. Teodoro Herbosa through Public-Private Partnership Department of Health5:15 – 5:45 PM CLOSING REMARKS: CALL TO ACTION Dr. Juan Flavier Creating a Culture of People-Centered Care for a Former Senator & Secretary Sustainable and Globally Competitive Philippine of Health Healthcare System Hon. Advisor, HealthCORE *Invited for confirmation PROGRAM STILL SUBJECT TO CHANGE Online questions will be entertained. Join our forum discussion on http://ph.linkedin.com/in/1stphilglobalhealthcareforum
5. EXECUTIVE WORKSHOP12 November 2011, SaturdayDevelopment Academy of the Philippines Effective Leadership Styles in Healthcare …Creating Futuristic Leaders… *** 80 PMA-CME UnitsHealthcare industry is perhaps the most dynamic and complex industry to manage andmore importantly….LEAD. The key challenges faced by the industry today are: • Growing shortage of qualified manpower • Variance in the quality of manpower • Growing cost of healthcare • Inconsistent quality of care • Ever changing state of information technology • Changes from healthcare reforms adding to the regulatory controls and restrictions • Outdated performance appraisal systems & HR practices • Increased patient expectations • Bureaucratic delays • Resistance to change Add to this for the private players, the need to ensure a positive return on investment despite all the financial constraints. The Global Healthcare scenario in this part of the world is also affected by the external environment like the poor accessibility to services, inadequate or inadequately trained staff needing constant supervision and the overall state of Economy & Governance including regulations, policies on healthcare etc. Operating in this environment is certainly not an easy experience for any Hospital Leader. The growing population needs of healthcare, the changing patterns of disease, the limited resources at command all add up to the complexity and challenges. The job of a Leader (read CEO) in this scenario is definitely stressful. No wonder, one study by the American College of Healthcare Executives, found the turnover rate of Hospital/Healthcare CEOs increase to 18 % last year up from 14% in 2008. Managing in this rapidly changing environment needs Leaders who are not only credentialed in the core business, but also know the process, aligned with clinical governance and have the special skills to embrace this change for improvement. The skills to lead and prioritize, in the face of conflicting priorities, to be a proactive leader in building a shared vision and promote shared values go a long way in building teams which can deliver. There are no easy answers and leaders and industry have to embrace innovation today more than any other time it had to, just to be in business. The proactive attributes of a leader in healthcare industry to inspire, motivate and empower his teams will differentiate him from others. This ability to manage all stakeholders successfully will mark the true leader from others.
6. In this workshop we will try to analyze the special qualities of an effective leader by deliberating upon the following: • Principles of leadership • Choosing the right leadership style in running a healthcare organization • Leadership vs. Management • Levels of leadership • Delegation • Creating productive teams At the end of the workshop you will be able to lead your team or company to success, motivate your team, respond to the fundamental global challenges and become a more effective leader who can challenge the status quo in your organization and take it to the next level. This workshop will enable you to clarify the distinction between managing and leading, develop your assertive communication skills and help you to imbibe those qualities and skills that will set you apart as a leader. Are you ready for this change? Let’s explore these and many such opportunities and required skills for the change. This workshop will take you through a series of experiences and case presentations, which will prepare you to take these challenges and come up successful. Whether you are part of the government or a private set up, you need to be a good leader if you want to be successful. Wishing you a great experience at the workshop! Dr. Sanjiv Malik, MS, MBA Dr. Malik is a results-oriented Business and Healthcare Leader with extensive experience in heading Business Operations in the healthcare and other service industries. Currently, he is Executive Director for DM Healthcare Group in the GCC and Executive Director of EuroHealth Systems. Recently, he was appointed Honorary Board Member in the National Accreditation Board for Hospitals and Healthcare Providers in India. Prior to this, he worked in India as President of a top 20 Asia Law Firm specializing in Intellectual Property Rights and brand protection strategies and Executive Director for MMR Eye Institute. For six years, he headed Max Healthcare with last designation as RegionalDirector.Dr. Malik is a unique personality that while he is an outstanding ophthalmologist, he is also able todemonstrate business acumen in leading and managing operations, effectively discharging his functionsand achieving higher rate of organic growth for the organizations he managed. He has extensiveexperience in conceptualizing and implementing SOPs, process improvement, resource allocation,costing and utilization in hospital operations as well as in managing HR activities like manpower planning,recruitment, performance management, and training and development. He is a gifted communicator withthe ability to relate to people across all hierarchical levels in the organization and motivate them towardsthe achievement of organizational objectives.Please visit www.drsanjivmalik.com to know more about Dr. Malik.