David Fell Behaviour Change

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Presentation given by David Fell, of Brooklyndhurst, on a Scoping Study on Behaviour Change. Talk delivered at East Midlands Regional Assembly conference, Nottingham, 8 May 2008

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David Fell Behaviour Change

  1. 1. <ul><li>It's all about Behaviour Change </li></ul><ul><li>18 May 2008 </li></ul>
  2. 2. <ul><li>Phil Brown </li></ul><ul><li>East Midlands Regional Officer </li></ul><ul><li>The British Association for the Advancement of Science </li></ul>
  3. 7. Behaviour Change in the East Midlands: Taking Stock <ul><li>8 th May 2008 </li></ul><ul><li>David Fell </li></ul><ul><li>Brook Lyndhurst Ltd </li></ul>
  4. 8. <ul><li>A “scoping study” looking at: </li></ul><ul><li>more than 300 projects </li></ul><ul><li>a range of issues – climate change, transport, housing, health… </li></ul><ul><li>the policy background </li></ul><ul><li>What’s going on – and what isn’t? </li></ul>
  5. 10. <ul><li>A “scoping study” looking at: </li></ul><ul><li>more than 300 projects </li></ul><ul><li>a range of issues – climate change, transport, housing, health… </li></ul><ul><li>the policy background </li></ul><ul><li>What’s going on – and what isn’t? </li></ul>
  6. 11. What’s Going On? <ul><li>A focus on climate change and health </li></ul><ul><li>Lots of “crossovers” </li></ul><ul><li>Most projects at the “city” level </li></ul><ul><li>Most projects “enabling” – and few “exemplifying” </li></ul><ul><li>A patchwork of projects with only limited linkages </li></ul><ul><li>Limited link to regional strategies </li></ul>
  7. 12. And what’s not going on? <ul><li>Housing & energy at home </li></ul><ul><li>New regional housing strategy… </li></ul><ul><li>Climate change </li></ul><ul><li>given the scale of the challenge… beyond awareness; and adaptation </li></ul><ul><li>- Food & Shopping </li></ul><ul><li>consequences for climate change, waste etc </li></ul><ul><li>Health </li></ul><ul><li>particularly on ‘well being’ and mental health </li></ul>
  8. 13. And what else is not going on? <ul><li>Water </li></ul><ul><li>smaller scale projects? </li></ul><ul><li>Anti-social behaviour </li></ul><ul><li>better integration? </li></ul><ul><li>Waste minimisation </li></ul><ul><li>beyond recycling </li></ul><ul><li>Transport </li></ul><ul><li>tackling car addiction? </li></ul>
  9. 14. And some more work needed: <ul><li>- More audience focus </li></ul><ul><li>better targeting, segmentation </li></ul><ul><li>The 4 E’s </li></ul><ul><li>Enable, engage, encourage, exemplify </li></ul><ul><li>Geography </li></ul><ul><li>some lumpiness – opportunities for sharing </li></ul><ul><li>Tourism </li></ul><ul><li>inward and outward impacts? </li></ul>
  10. 15. Moving Forward <ul><li>The national background to a still-novel approach is clearly vital… </li></ul><ul><li>and should help the East Midlands to build upon its strong base… </li></ul><ul><li>but there is much to be done… </li></ul><ul><li>and, potentially, some difficult choices to be made… </li></ul><ul><li>Resources, co-ordination and learning are key </li></ul>
  11. 16. <ul><li>www. brooklyndhurst .co. uk </li></ul>

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