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The Two Big Rules of a smartphone-friendly website
The Two Big Rules of a smartphone-friendly website
The Two Big Rules of a smartphone-friendly website
The Two Big Rules of a smartphone-friendly website
The Two Big Rules of a smartphone-friendly website
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The Two Big Rules of a smartphone-friendly website

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This is an extract from the free eBook "The Two Big Rules for a smartphone-friendly website". The first eBook in the Instant Mobile Sites series helps you see why regular websites don't work on mobile …

This is an extract from the free eBook "The Two Big Rules for a smartphone-friendly website". The first eBook in the Instant Mobile Sites series helps you see why regular websites don't work on mobile devices, even if they look reasonable at first glance.

Get the full eBook for free immediately at: http://www.consected.com/mobile-sites-free-ebook

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  1. Instant Mobile Sites The Two Big Rules for a smartphone-friendly website (an extract from) Mobile Websites The Two Big Rules for a smartphone-friendly website See how new customers can find you Help current customers find out more about you Learn why it is not just about the “size of your screen” Phil Ayres Consected LLC Consected Instant Mobile Sites eBook Series Copyright 2011 – Consected LLCVisit us at: Contact us at: Speak to us at: 1 of 5www.consected.com/2bigrules mobilesites@consected.com US (617) 500-8195 UK +44 (0)20 8123 4064
  2. Instant Mobile Sites The Two Big Rules for a smartphone-friendly websiteWhat is a Mobile Website, and why do I need it?Open up a regular website on a smartphone such as an iPhone, Android or similar device.As a view from 30,000 feet it looks fine, but your fingers are suddenly fatter than almostanything on the screen. You cant read the text or hit the links. And because you arentsitting at a desk, idly browsing, your behavior is different. You are mobile and you wantsomething, right now!To satisfy smartphone users, mobile websites have to follow these Two Big Rules: 1. deliver pages that are easy to use on a small screen 2. provide the information visitors actually needRemember one and forget the other and you are just going to frustrate potentialcustomers trying to find your information. Unfortunately many mobile website designservices only focus on looking good on a smartphone screen and completely forget thatthe quality, order and content of information must also be mobile-friendly. What type of If you run a business with a location that customers visit it businesses need a is essential that you have a real mobile-optimized website mobile website? so new customers can find you. In this first eBook in the Instant Mobile Sites series I am offering some valuable information to small- and mid-sized businesses that still Retailers wonder why they need a mobile website. This information Taxi & car is based on best practices I have gained working with big services corporates, combined my own experience of what works as the owner of a small business. Car dealers Real estate With only Two Big Rules to follow, building a valuable agents mobile website can be surprisingly easy, and with the Beauty salons right tools you shouldnt need deep technical skills. So keep reading to find out how you can meet the needs of Restaurants smartphone visitors, with a mobile website that is: Hotels & lodging • easy to use Farmers markets • delivers the information visitors need Medical centers • keeps user engagedVisit us at: Contact us at: Speak to us at: 2 of 5www.consected.com/2bigrules mobilesites@consected.com US (617) 500-8195 UK +44 (0)20 8123 4064
  3. Instant Mobile Sites The Two Big Rules for a smartphone-friendly websiteMobile Sites dont just look different,they are differentSome companies believe that you can just take yourcurrent website and reorganize the pages a little for amobile device. There are online services that offer toconvert your website automatically. They take all themenus, boxes and text, and organize them as a verticalstack of blocks. In our own tests we were initially quiteimpressed. But when we actually tried to find the usefulinformation on the pages, it was hidden in a mass ofunnecessary icons and unusable menus.Observing the way smartphone users work withwebsites, we have learned that in great mobile websites: Before: a regular real-estate 1. Important information must appear first agent website. Not usable People use mobile devices when they are on the unfortunately. go. They need information, not marketing fluff. 2. No Flash banners They just dont work. 3. Split it up into microsites Break your site up. Nobody is going to browse it all, so make the navigation easier to use. 4. Use QR Codes If you want visitors to get more value from printed advertising, dont make them type the URL. 5. A call to action your visitors can act on Marketing 101 maybe, but it is even more important for mobile websites.Follow these guidelines and visitors will be drawn in tothe simple to use pages, and find the information theyneed easily. In this eBook we are going to focus on thefirst one – Important Information. Well take sometime to look at the rest of the guidelines in the follow-up Automatically mobilized:eBooks in the Instant Mobile Sites series. Produces 6 more screens of pictures and no useful content.Visit us at: Contact us at: Speak to us at: 3 of 5www.consected.com/2bigrules mobilesites@consected.com US (617) 500-8195 UK +44 (0)20 8123 4064
  4. Instant Mobile Sites The Two Big Rules for a smartphone-friendly website Dont forget the Important information must appear first Two Big Rules This is one thing that no software can automate. You must how consider how people are using your mobile website and what they want to know. You will almost certainly find that deliver pages that this is different from the information people seek on your are easy to use on regular website and how they use it. a small screen People are visiting your mobile website for one of three what reasons: provide the information users actually need 1. they are on the move and need to find details like your address, opening hours or special offers 2. they are quickly searching to find businesses in the area that offer what they need 3. they are bored while they wait for friends, or watching TV, and looking for something that catches their eye So lets talk about each of the three types of mobile user. Although their priorities are different, they have common needs. By addressing all three types, we can produce a mobile website that provides the right information and feels comfortable to use. People on the move who want your information Mobile users who are on the move and know what they want to find have short attention-spans and low tolerance for marketing fluff. To appeal to these visitors, a truly mobile-optimized website significantly reduces the amountWhich do you think is of text and unnecessary clutter on the screen. It may lookmore useful to a mobile basic and rudimentary on a big screen, but on avisitor? Marketing fluff, or smartphone the pages are clear, clean and deliver theinformation about yourlocation? information a visitor needs at a glance.Visit us at: Contact us at: Speak to us at: 4 of 5www.consected.com/2bigrules mobilesites@consected.com US (617) 500-8195 UK +44 (0)20 8123 4064
  5. Instant Mobile Sites The Two Big Rules for a smartphone-friendly websiteThis was an extract from the eBook“The Two Big Rules for a smartphone-friendly website”Get your copy of the full eBook for free immediately, and sign up to receive the othereBooks in the free series. Click http://www.consected.com/mobile-sites-free-ebookPlease share this eBook with friends!Visit us at: Contact us at: Speak to us at: 5 of 5www.consected.com/2bigrules mobilesites@consected.com US (617) 500-8195 UK +44 (0)20 8123 4064

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