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  • 1. “the application of creative ideas and innovations to practical situations… a generic concept that can be applied across all areas of education… combines creativity, ideas development and problem solving with expression, communication and practical action.” (QAA, 2012: 8) “an enhanced capacity to generate ideas and the skills to make them happen” (QAA, 2012: 2). Enterprise education?
  • 2. “ the additional knowledge, attributes and capabilities required to apply these abilities” (QAA, 2012: 2). http://www.athgo.org/ablog/index.php/2013/09/17/entrepreneurship-web-3-0s-transform-africa-2013 Entrepreneurship education?
  • 3. Blackburn College • Founded in 1888 Technical College • 15,000 students • Second largest provider of HE in FE with over 3,000 students
  • 4. • Population circa 147,000 • Young population profile - 29% aged 0-19 - fifth highest proportion of any LA in England (average 24%) • 31% BME population compared with 14% nationally • 28th most deprived (IMD 2010) • 4,425 VAT/PAYE registered businesses which 95% employ less than 20 people – SME territory • Industrial legacy with access to beautiful landscape The Borough of Blackburn
  • 5. Where will the jobs come from? • Existing Businesses • New Businesses / self employment • Inward Investment • Connectivity – PL and beyond (Blackburn with Darwen, 2013)
  • 6. Business Mix (Blackburn with Darwen, 2013)
  • 7. Self Employment?
  • 8. Our Challenge • Raise awareness of Enterprise and Social Enterprise • Identify projects to fund • Change current practice? • Engage employers in the process
  • 9. Coffeemat Challenge
  • 10. Since 2009... • Business Idea Generation o 140 characters, very low barrier • Voting o Fun and engaging means you get lots of votes • Like/Share Button o Simple social media integration • Emails o Not for much longer...
  • 11. In 2013, Gamification
  • 12. Challenges
  • 13. Rewards
  • 14. Ideas
  • 15. Events
  • 16. Shortlist
  • 17. Winner(s)
  • 18. Implementation • Competition ran 5th October -7th December • Incorporated Global Enterprise Week • A steering group was formed to help open doors to social enterprise businesses, expertise, agree winners and advice. • All branding to follow Coffeemat format adapted to Blackburn College
  • 19. Further implementation • Industry sponsors of the prizes(Suppliers) • Link to funding via UnLtd • Tutor briefing pack developed • Extensive calendar of enterprise/social events which was held across college attracting 661 attendees
  • 20. Highlights • 1442 students took part • 661 students attended a series of social enterprise events. • 307 business ideas were generated. • Steering Committee Formed • Tutors Engaged • Businesses sponsored the prizes • Plethora of ‘PR opportunities’
  • 21. Funded Projects
  • 22. Funded Projects • “Create an agony aunt App to support young people” • “Project to raise awareness and create a support network for Mental Health in young people aged 16-18” • “Create an App that enables students to recycle their old college books and also provide a college handbook to save printing costs” • “Project is to up cycle car tyres which would reduce waste and fly tipping” • “A recycling scheme through EBAY that recycles Public Sector goods that are no longer required”
  • 23. Learning experiences • Students have business ideas but support is required to take ideas forward • Events’ schedule had a dramatic effect on participation levels in Coffeemat • Deadline for awarding funding took longer than anticipated • Businesses readily engaged • Influence of senior college staff
  • 24. But… • Students required mentoring and on-going support to deliver their projects • Funding arrangements excluded a number of Higher Education students who are over 21 • Canteen staff don’t like coffeemats!