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Virals

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A powerpoint presentation for the minor Digital World at INHolland Studies Rotterdam.

A powerpoint presentation for the minor Digital World at INHolland Studies Rotterdam.

Published in: Business, News & Politics
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Transcript

  • 1. Virals What are virals, and what makes them so effecive in marketing?
  • 2. Marketing in the old days Information Potential Consumer With the old media, such as television radio and billboards, the information is delivered to the potential consumers.
  • 3. The positivs of old marketing
    • The message reaches a lot of potentials
    • The brand get’s more value as more people are aware of it.
    • Target groups are easily reached by advertising in certain tv shows etc.
  • 4. Downsides of old marketing
    • High costs
    • People get annoyed by unasked information
    • Radio and TV are less powerfull media than they used to be
    • It’s not inventive anymore
  • 5. What’s a Viral ? Users of internet (=consumer) are using the internet for various things Consumer Information Entertainment Interests
  • 6. What’s a Viral The function of a viral Unwanted information Wanted information
  • 7. What’s a Viral ? A viral is a marketing technique. A message with marketingpurposes that can come in the form of :
    • Flash games
    • Video’s
    • Text message
    • Websites
    • Images
    • etc
  • 8. The way of the Viral The purpose is to make get the interest of the potentials, and make them pass around the video (with the message) voluntarily. Viral Interest Viral get’s passed on Message get’s through to the target group
  • 9. A Viral video has to be :
    • Short
    • Remixable
    • Shocking
    • Generate interest, so people investigate further
    • Appealing
  • 10. Ways to spread your Viral
    • Blogs
    • Youtube
    • Forums
    • E-mail
    • Hyves
    • Myspace
    • Dumpert.nl (and various upload sites)
  • 11. How to make them find your Viral
    • Title has to generate interest, make it catchy misleading or shocking.
    • Thumbnail of the video has to be interesting and generate interest.
    • Tags should be words that are appealing to your target group.
  • 12. Good Viral material
  • 13. Good Viral Material

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