Virals
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Virals

on

  • 902 views

A powerpoint presentation for the minor Digital World at INHolland Studies Rotterdam.

A powerpoint presentation for the minor Digital World at INHolland Studies Rotterdam.

Statistics

Views

Total Views
902
Views on SlideShare
901
Embed Views
1

Actions

Likes
1
Downloads
10
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Virals Presentation Transcript

  • 1. Virals What are virals, and what makes them so effecive in marketing?
  • 2. Marketing in the old days Information Potential Consumer With the old media, such as television radio and billboards, the information is delivered to the potential consumers.
  • 3. The positivs of old marketing
    • The message reaches a lot of potentials
    • The brand get’s more value as more people are aware of it.
    • Target groups are easily reached by advertising in certain tv shows etc.
  • 4. Downsides of old marketing
    • High costs
    • People get annoyed by unasked information
    • Radio and TV are less powerfull media than they used to be
    • It’s not inventive anymore
  • 5. What’s a Viral ? Users of internet (=consumer) are using the internet for various things Consumer Information Entertainment Interests
  • 6. What’s a Viral The function of a viral Unwanted information Wanted information
  • 7. What’s a Viral ? A viral is a marketing technique. A message with marketingpurposes that can come in the form of :
    • Flash games
    • Video’s
    • Text message
    • Websites
    • Images
    • etc
  • 8. The way of the Viral The purpose is to make get the interest of the potentials, and make them pass around the video (with the message) voluntarily. Viral Interest Viral get’s passed on Message get’s through to the target group
  • 9. A Viral video has to be :
    • Short
    • Remixable
    • Shocking
    • Generate interest, so people investigate further
    • Appealing
  • 10. Ways to spread your Viral
    • Blogs
    • Youtube
    • Forums
    • E-mail
    • Hyves
    • Myspace
    • Dumpert.nl (and various upload sites)
  • 11. How to make them find your Viral
    • Title has to generate interest, make it catchy misleading or shocking.
    • Thumbnail of the video has to be interesting and generate interest.
    • Tags should be words that are appealing to your target group.
  • 12. Good Viral material
  • 13. Good Viral Material