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Ph Creative social

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Transcript

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Create a storyline that encourages ongoing discussion and something new to talk about on a continuous basis.
    Social media isn’t a campaign...it’s a conversation.....
  • 6.
  • 7. Before you start your social media rollout you should answer the following questions:
    • Where are your customers online?
    • 8. What are your customers’ social behaviour patterns online?
    • 9. What social info or people do your customers rely on?
    • 10. How do your customers currently use social media technologies in the context of your products?
    • 11. How ready for social media is your audience?
  • social media framework
  • 12. Social Proof
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. These are the guidelines we recommend you think about
     
    •      Listen first! Understand what your customers want or need.
    • 19.      Identify where your customers’ needs intersect with your business objectives, then offer something your customers will value.
    • 20.      Have a conversation rather than a monologue – be fun, newsworthy, engaging, helpful and insightful.
    • 21.      Set guidelines for the content your team creates (Get a thick skin!)
    • 22.      Set parameters, goals and measure financial and brand benefits.
    • 23.      Use appropriate tools to optimise your time.
    • 24.      Align your online and offline activities.
    • 25.      Be familiar with using the media before it goes mainstream