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Ph Creative SEO

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  • How reads the same book twice???Tell story...Ranks pages not websitesGrow the site, think about supermarkets and how they sign post islesOld days easier to manipulate....change a few words, ad a few in, change meta tags TIPSWord in the domain names and path namesAge of domainPage titles – don’t duplicate & be uniqueQuality Content – keyword in first paragraphMust be uniqueBlogs – fresh content, increases index frequencyIncrease the number of pages on sitesite:www.yourdomainname.co.uk
  • Heart surgeon analogy....who would you trustMake them diverseNeed to appear naturallyEmbrace social media e.g. Facebook, LinkedIn, YoutubeLook for on theme website to recommendAnswer questions that your customers ask youWrite content that answers themWhat is…?How can…?What if…?Get it on yours and others websitesWrite articles – get them published
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  • KR – provides amazing insight into what and HOW people are searching for what you offerExplain graph...Keywords with intent to buy – bring people into your shop more qualified and more ready to buyLaptop – Sony laptop – Sony laptop fz 10

Ph Creative SEO Presentation Transcript

  • 1.
  • 2. google world – seo
  • 3. on page seo – 30% effort
  • 4. off page seo – 70% of the effort
  • 5. keyword research – foundations of search
  • 6. seo vs. ppc