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The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
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The New Experience Team

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Shawn Mole presents a discussion at The Digital Innovation Summit about the changing landscape of digital experience and his role as director of experience at Phase2.

Shawn Mole presents a discussion at The Digital Innovation Summit about the changing landscape of digital experience and his role as director of experience at Phase2.

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  • 1. The New Digital Experience Team March 20th, 2014 ie. Digital Strategy Innovation Summit, New York
  • 2. The Team 1. Uses diverse tools, techniques, and processes 2. Engages all parts of the business to build great experiences 3. Creates opportunities for collaboration on Agile teams
  • 3. Stakeholder Interviews Data Analysis Usability Testing Content Auditing Competitive Assessment Process Modeling Business Process Auditing Systems Integration Analysis Experience Mapping Knowledge Sharing Information Architecture Wireframing, Prototyping, Paper Prototyping User Flows (Cores and Screens) Objectives Measurement Functional Testing Accessibility Testing User Acceptance Testing Automated Testing Analytics Analysis Strategic Services Backlog and MVP Definition User Stories Requirements Management Knowledge Management Artifacts, e.g. Personas… What do you mean by “Diverse”?
  • 4. What do you mean by “Experience”?
  • 5. What do you mean by “Experience”?
  • 6. What do you mean by “Experience”? • “Visitors” • Creators • Client • Team
  • 7. What do you mean by “Agile”?
  • 8. What do you mean by “Agile”? Work Incrementally
  • 9. What do you mean by “Agile”? Work Incrementally Work from a List
  • 10. What do you mean by “Agile”? Work Incrementally Work Together Work from a List
  • 11. What do you mean by “Agile”? Work Incrementally Work Together Work from a List Track Status & Velocity
  • 12. photobyNaturalTurnCC Describe the framework to actualize our work, share it with our teams, and make it transparent to clients.
  • 13. Research Collaborate Validate The Process Establish photobyAndrewMagillCC
  • 14. Research: Problem Statements
  • 15. Problem Statement Describe difficulties residents are having with the current San Mateo sites. Research: Problem Statements
  • 16. Problem Statement Describe difficulties residents are having with the current San Mateo sites. Research: Problem Statements WordleandResearchbyISITEDeisgn
  • 17. Problem Statement Describe difficulties residents are having with the current San Mateo sites. Research: Problem Statements WordleandResearchbyISITEDeisgn Description Residents find it confusing to know whether they are on an official county site
  • 18. Establish: Goals & Objectives BrandGraphicbyLStudio
  • 19. Establish: Goals & Objectives BrandGraphicbyLStudio Goal (Theme) The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites
  • 20. Establish: Goals & Objectives BrandGraphicbyLStudio Goal (Theme) The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites Objective Site Survey Results show that visitors see an association with the County
  • 21. Collaborate: Epics and User Stories
  • 22. Collaborate: Epics and User Stories Epic Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites
  • 23. Collaborate: Epics and User Stories Epic Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites User Story …to quickly go to any department home page, a site visitor can invoke a list of all department sites from any San Mateo page
  • 24. Validate: Test Charters
  • 25. Validate: Test Charters Test Charter Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations
  • 26. Validate: Test Charters Test Charter Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations Test Charter Measure the effectiveness of the sites’ department menu in associating sites with the county using a survey
  • 27. The Future • Work in small, defined pieces • Define pieces in standard ways • Share the definitions
  • 28. Stakeholder Interviews Data Analysis Personas Content Auditing Competitive Assessment Process Modeling Business Process Auditing Systems Integration Analysis Knowledge Sharing Information Architecture Wireframing, Prototyping, Paper Prototyping User Flows (Cores and Screens) Objectives Measurement Functional Testing Accessibility Testing User Acceptance Testing Automated Testing Analytics Analysis Backlog and MVP Definition User Stories Requirements Management Knowledge Management
  • 29. Stakeholder Interviews Data Analysis Personas Content Auditing Competitive Assessment Process Modeling Business Process Auditing Systems Integration Analysis Knowledge Sharing Information Architecture Wireframing, Prototyping, Paper Prototyping User Flows (Cores and Screens) Objectives Measurement Functional Testing Accessibility Testing User Acceptance Testing Automated Testing Analytics Analysis Backlog and MVP Definition User Stories Requirements Management Knowledge Management
  • 30. Frame each activity in a sentence. “ ”
  • 31. Ŵ Share Research earlier Build organizational design thinking Define more objectives to measure Validate in more ways, with more people, sooner
  • 32. PHASE2TECHNOLOGY.COM

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