CONTENT OPS IS TOPS!                           MOLLY BYRNES                            @MABFIRE                           ...
CONTENT WHAT?Monday, June 25, 12
CONTENT OPS AND ENTROPY                      Content Operations is becoming crucial as the complexity of                  ...
FIVE C’S OF CONTENT OPS           • CMS           • Communication           • Cache           • Context           • Curati...
Monday, June 25, 12
Monday, June 25, 12
Monday, June 25, 12
TYPES OF CONTENT           • Static           • Dynamic           • Text           • Image           • Garbage...Monday, J...
CMSMonday, June 25, 12
Monday, June 25, 12
KNOW YOUR CMS!           • Open Source - free as in kittens           • Proprietary - for profit           • Custom - be ca...
Monday, June 25, 12
OPEN SOURCE             • Code is visible and changes can be made             • Development is community driven           ...
PROPRIETARY           • Often come with support           • Highly developed feature sets           • Can be specific to ce...
“                      People can have the                          Model T in any color--so                          long...
CUSTOM           • Built using web frameworks           • Can be highly customized for use cases           • Limited amoun...
CONTENT OPS & CMS           • Workarounds!           • Many clicks = less productive           • DocumentationMonday, June...
COMMUNICATIONMonday, June 25, 12
WHAT CAME FIRST?                                           Content                                             ???        ...
COMMMUNICATE!           • Who writes the text?           • Who manages the server where the content lives?           • Who...
Monday, June 25, 12
CACHEMonday, June 25, 12
Monday, June 25, 12
CACHE!              • Cache all for the technical considerations behind the                scenes              • Optimized...
“                      I’m so excited. Kourtney Kardashian just tweeted a link to                              my new skin...
CONTEXTMonday, June 25, 12
SO MANY PLACES IT COULD END UP!Monday, June 25, 12
SO MANY PLACES IT COULD END UP!Monday, June 25, 12
SO MANY PLACES IT COULD END UP!Monday, June 25, 12
CONTEXT MAKES CONTENT RICHER           • Metadata           • Markup           • SyndicationMonday, June 25, 12
HTML5           • Web standard for generating markup that contains more             context and structure           • <htm...
Monday, June 25, 12
CURATIONMonday, June 25, 12
CURATE!           • Know how your content is getting on the page           • If you want to be able to curate it according...
Monday, June 25, 12
Monday, June 25, 12
QUESTIONS?                        MOLLY BYRNES                        Project Manager                        mbyrnes@phase...
phase2technology.com                          @phase2techMonday, June 25, 12
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Content Ops is Tops!

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Molly Byrnes discusses the importance of Content Operations

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Content Ops is Tops!

  1. 1. CONTENT OPS IS TOPS! MOLLY BYRNES @MABFIRE #NYCM JUNE 20, 2012Monday, June 25, 12
  2. 2. CONTENT WHAT?Monday, June 25, 12
  3. 3. CONTENT OPS AND ENTROPY Content Operations is becoming crucial as the complexity of content on the web increases.Monday, June 25, 12
  4. 4. FIVE C’S OF CONTENT OPS • CMS • Communication • Cache • Context • CurationMonday, June 25, 12
  5. 5. Monday, June 25, 12
  6. 6. Monday, June 25, 12
  7. 7. Monday, June 25, 12
  8. 8. TYPES OF CONTENT • Static • Dynamic • Text • Image • Garbage...Monday, June 25, 12
  9. 9. CMSMonday, June 25, 12
  10. 10. Monday, June 25, 12
  11. 11. KNOW YOUR CMS! • Open Source - free as in kittens • Proprietary - for profit • Custom - be careful what you wish forMonday, June 25, 12
  12. 12. Monday, June 25, 12
  13. 13. OPEN SOURCE • Code is visible and changes can be made • Development is community driven • Often requires customization • Development is not free like the codebase • Examples include Drupal, WordPress, JoomlaMonday, June 25, 12
  14. 14. PROPRIETARY • Often come with support • Highly developed feature sets • Can be specific to certain use case • Difficult and costly to change • Costly to purchase and ongoing financial investmentMonday, June 25, 12
  15. 15. “ People can have the Model T in any color--so long as its black. ” Henry FordMonday, June 25, 12
  16. 16. CUSTOM • Built using web frameworks • Can be highly customized for use cases • Limited amount of people who can maintain • Make sure you know what you wantMonday, June 25, 12
  17. 17. CONTENT OPS & CMS • Workarounds! • Many clicks = less productive • DocumentationMonday, June 25, 12
  18. 18. COMMUNICATIONMonday, June 25, 12
  19. 19. WHAT CAME FIRST? Content ??? CommunicationMonday, June 25, 12
  20. 20. COMMMUNICATE! • Who writes the text? • Who manages the server where the content lives? • Who designs the interface? • Who codes the administrative backend? • Do these people ever talk to each other?Monday, June 25, 12
  21. 21. Monday, June 25, 12
  22. 22. CACHEMonday, June 25, 12
  23. 23. Monday, June 25, 12
  24. 24. CACHE! • Cache all for the technical considerations behind the scenes • Optimized for content to be accessed quickly • Browser, DNS, SiteMonday, June 25, 12
  25. 25. “ I’m so excited. Kourtney Kardashian just tweeted a link to my new skin care line. She has so many followers!! Uhhhh......Why is my website white??? ” Ida Noa PR Saavy / Web Saavy?Monday, June 25, 12
  26. 26. CONTEXTMonday, June 25, 12
  27. 27. SO MANY PLACES IT COULD END UP!Monday, June 25, 12
  28. 28. SO MANY PLACES IT COULD END UP!Monday, June 25, 12
  29. 29. SO MANY PLACES IT COULD END UP!Monday, June 25, 12
  30. 30. CONTEXT MAKES CONTENT RICHER • Metadata • Markup • SyndicationMonday, June 25, 12
  31. 31. HTML5 • Web standard for generating markup that contains more context and structure • <html> • Attributes: <video> <article> <email>Monday, June 25, 12
  32. 32. Monday, June 25, 12
  33. 33. CURATIONMonday, June 25, 12
  34. 34. CURATE! • Know how your content is getting on the page • If you want to be able to curate it according to set rules, these will have to be built into your CMS • Audits • Sorting: drag and drop, lists, bulk toolsMonday, June 25, 12
  35. 35. Monday, June 25, 12
  36. 36. Monday, June 25, 12
  37. 37. QUESTIONS? MOLLY BYRNES Project Manager mbyrnes@phase2technology.com @mabfireMonday, June 25, 12
  38. 38. phase2technology.com @phase2techMonday, June 25, 12
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