Content Ops is Tops!
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Content Ops is Tops!

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Molly Byrnes discusses the importance of Content Operations

Molly Byrnes discusses the importance of Content Operations

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Content Ops is Tops! Presentation Transcript

  • 1. CONTENT OPS IS TOPS! MOLLY BYRNES @MABFIRE #NYCM JUNE 20, 2012Monday, June 25, 12
  • 2. CONTENT WHAT?Monday, June 25, 12
  • 3. CONTENT OPS AND ENTROPY Content Operations is becoming crucial as the complexity of content on the web increases.Monday, June 25, 12
  • 4. FIVE C’S OF CONTENT OPS • CMS • Communication • Cache • Context • CurationMonday, June 25, 12
  • 5. Monday, June 25, 12
  • 6. Monday, June 25, 12
  • 7. Monday, June 25, 12
  • 8. TYPES OF CONTENT • Static • Dynamic • Text • Image • Garbage...Monday, June 25, 12
  • 9. CMSMonday, June 25, 12
  • 10. Monday, June 25, 12
  • 11. KNOW YOUR CMS! • Open Source - free as in kittens • Proprietary - for profit • Custom - be careful what you wish forMonday, June 25, 12
  • 12. Monday, June 25, 12
  • 13. OPEN SOURCE • Code is visible and changes can be made • Development is community driven • Often requires customization • Development is not free like the codebase • Examples include Drupal, WordPress, JoomlaMonday, June 25, 12
  • 14. PROPRIETARY • Often come with support • Highly developed feature sets • Can be specific to certain use case • Difficult and costly to change • Costly to purchase and ongoing financial investmentMonday, June 25, 12
  • 15. “ People can have the Model T in any color--so long as its black. ” Henry FordMonday, June 25, 12
  • 16. CUSTOM • Built using web frameworks • Can be highly customized for use cases • Limited amount of people who can maintain • Make sure you know what you wantMonday, June 25, 12
  • 17. CONTENT OPS & CMS • Workarounds! • Many clicks = less productive • DocumentationMonday, June 25, 12
  • 18. COMMUNICATIONMonday, June 25, 12
  • 19. WHAT CAME FIRST? Content ??? CommunicationMonday, June 25, 12
  • 20. COMMMUNICATE! • Who writes the text? • Who manages the server where the content lives? • Who designs the interface? • Who codes the administrative backend? • Do these people ever talk to each other?Monday, June 25, 12
  • 21. Monday, June 25, 12
  • 22. CACHEMonday, June 25, 12
  • 23. Monday, June 25, 12
  • 24. CACHE! • Cache all for the technical considerations behind the scenes • Optimized for content to be accessed quickly • Browser, DNS, SiteMonday, June 25, 12
  • 25. “ I’m so excited. Kourtney Kardashian just tweeted a link to my new skin care line. She has so many followers!! Uhhhh......Why is my website white??? ” Ida Noa PR Saavy / Web Saavy?Monday, June 25, 12
  • 26. CONTEXTMonday, June 25, 12
  • 27. SO MANY PLACES IT COULD END UP!Monday, June 25, 12
  • 28. SO MANY PLACES IT COULD END UP!Monday, June 25, 12
  • 29. SO MANY PLACES IT COULD END UP!Monday, June 25, 12
  • 30. CONTEXT MAKES CONTENT RICHER • Metadata • Markup • SyndicationMonday, June 25, 12
  • 31. HTML5 • Web standard for generating markup that contains more context and structure • <html> • Attributes: <video> <article> <email>Monday, June 25, 12
  • 32. Monday, June 25, 12
  • 33. CURATIONMonday, June 25, 12
  • 34. CURATE! • Know how your content is getting on the page • If you want to be able to curate it according to set rules, these will have to be built into your CMS • Audits • Sorting: drag and drop, lists, bulk toolsMonday, June 25, 12
  • 35. Monday, June 25, 12
  • 36. Monday, June 25, 12
  • 37. QUESTIONS? MOLLY BYRNES Project Manager mbyrnes@phase2technology.com @mabfireMonday, June 25, 12
  • 38. phase2technology.com @phase2techMonday, June 25, 12