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It has been argued that digital marketers are essentially professional storytellers. If that's true, how well does one pro stack up against the best - Hollywood? This presentation starts by looking at how important and impactful storytelling can be for marketing purposes and then looks at what we can learn from the movies and the business of selling stories.
By comparing how Hollywood have successfully sold a handful of stories (told in many different ways) time and time again and built audiences that buy into movie franchises such as Marvel's The Avengers and a special appearance from Tom Cruise this presentation points out how Hollywood have been using social media techniques online and offline for years to successfully build an audience, turn them into fans and loyal customers and even upselling long before social media ever existed.