Mobile is the needle;Social is the thread         Wichita State University         Elliott School of Communications       ...
Kathryn ZickuhrResearch AnalystPew Research Center’sInternet & American Life Projectkzickuhr@pewinternet.org@kzickuhr@pewi...
About Pew Internet•  Part of the Pew Research Center, a non-   partisan “fact tank” in Washington, DC•  Studies how people...
About Pew Internet•  Data for this talk is from nationally   representative telephone surveys of U.S.   adults and teens  ...
Mobile is the needle; social is the threadHow information is woven into our livesMobile = pervasive  –  “Always-on”  –  In...
Internet use over time (1995-2012)% of adults ages 18+ who go online 90%                                        82% 80%   ...
Internet use over time (1995-2012)% of adults ages 18+ who go online 90%                                        82% 80%   ...
Source:	  archive.org	  
Source:	  archive.org	  
Source:	  archive.org	  
Internet use in the U.S. in 2000Slow, stationary connections built around adesktop computer:•  46% of U.S. adults used the...
Internet use in the U.S. in 2012Mobile devices have fundamentally changed therelationship between information, time, & spa...
65% of online adults—and 80% of  online teens—use social network sites   100%     90%     80%                        87%  ...
65% of online adults—and 80% of  online teens—use social network sites   100%     90%     80%                        87%  ...
Cell phone ownership, 2004-2012100% 90%                                                                        85%        ...
85% of U.S. adults have a cell phone 100%            95%                                   91%                            ...
45% of adults have smartphones  100%    90%    80%    70%          66%                                   59%    60%    50%...
Text                                 73%                          Take photos                                  73%        ...
Why we use social network sites                                         Major Reason               Minor Reason          N...
% of online adults who use each social  media service 70% 60%      66% 50% 40% 30% 20%                      20% 10%       ...
Creators and curators46% of adult internet users postoriginal photos or videos online thatthey themselves have created41% ...
Mobile is the needle; social is the threadHow information is woven into our livesMobile technology…                Social ...
Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information tod...
What does it mean to“go online”?
Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information tod...
Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information tod...
Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information tod...
% of online adults who use each social  media service 70% 60%      66% 50% 40% 30% 20%                      20% 10%       ...
Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information tod...
Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information tod...
% of online adults who use each social  media service 70% 60%      66% 50% 40% 30% 20%                      20% 10%       ...
45% of adults have smartphones  100%    90%    80%    70%          66%                                   59%    60%    50%...
56% of adults don’t have smartphones  100%                                                   89%    90%    80%    70%     ...
15% of adults don’t have cell phones  100%    90%    80%    70%    60%    50%    40%                                      ...
Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information tod...
Thank you!Kathryn ZickuhrResearch AnalystPew Internet & American Life Projectkzickuhr@pewinternet.org@kzickuhr @pewinterne...
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Mobile is the needle; Social is the thread

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Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.

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Mobile is the needle; Social is the thread

  1. 1. Mobile is the needle;Social is the thread Wichita State University Elliott School of Communications October 18, 2012 Kathryn Zickuhr, Research Analyst Pew Research Center
  2. 2. Kathryn ZickuhrResearch AnalystPew Research Center’sInternet & American Life Projectkzickuhr@pewinternet.org@kzickuhr@pewinternet@pewresearch
  3. 3. About Pew Internet•  Part of the Pew Research Center, a non- partisan “fact tank” in Washington, DC•  Studies how people use digital technologies•  Does not promote specific technologies or make policy recommendations
  4. 4. About Pew Internet•  Data for this talk is from nationally representative telephone surveys of U.S. adults and teens –  In English and Spanish –  On landlines and cell phones•  All slides and reports are available at pewinternet.org
  5. 5. Mobile is the needle; social is the threadHow information is woven into our livesMobile = pervasive –  “Always-on” –  Information is instant, portable, location-awareSocial = powerful –  Nodes and networks (not linear) –  Information is personalized, participatory
  6. 6. Internet use over time (1995-2012)% of adults ages 18+ who go online 90% 82% 80% (April 70% 2012) 50% 60% (2000) 50% 40% 30% 20% 10% 14% (June 1995) 0%Source: Pew Internet surveys
  7. 7. Internet use over time (1995-2012)% of adults ages 18+ who go online 90% 82% 80% (April 70% 2012) 50% 60% (2000) 50% 40% 30% 20% 10% 14% (June 1995) 0%Source: Pew Internet surveys
  8. 8. Source:  archive.org  
  9. 9. Source:  archive.org  
  10. 10. Source:  archive.org  
  11. 11. Internet use in the U.S. in 2000Slow, stationary connections built around adesktop computer:•  46% of U.S. adults used the internet •  5% of adults had home broadband connections•  53% owned a cell phone•  0% connected to internet wirelessly•  0% used social network sitesInformation flowed mainly one wayInformation consumption was a stationary activity
  12. 12. Internet use in the U.S. in 2012Mobile devices have fundamentally changed therelationship between information, time, & space:•  85% of U.S. adults use the internet, three- quarters of whom are online on any given day •  2/3 of adults have broadband at home•  85% have a cell phone; 45% use smartphones•  25% have a tablet computer•  2/3 are wireless internet users Information is now portable,•  66% of online adults use social participatory, network sites and personal
  13. 13. 65% of online adults—and 80% of online teens—use social network sites 100% 90% 80% 87% 70% 80% 60% 68% 50% 40% 49% 30% 20% 29% 10% 0% 12-17 18-29 30-49 50-64 65+Source: Pew Internet surveys. pewinternet.org
  14. 14. 65% of online adults—and 80% of online teens—use social network sites 100% 90% 80% 87% 70% 80% 60% 68% 50% 40% 49% 30% 20% 29% 10% 0% 12-17 18-29 30-49 50-64 65+Source: Pew Internet surveys. pewinternet.org
  15. 15. Cell phone ownership, 2004-2012100% 90% 85% Sept 80% 2012 70% 60% 50% 40% 30% 20% 10% 0% 2006 2007 2008 2009 2010 2011 2012Source: Pew Internet surveys. Data is for adults age 18+. pewinternet.org
  16. 16. 85% of U.S. adults have a cell phone 100% 95% 91% 83% 80% 65% 60% 40% 20% 0% 18-29 30-49 50-64 65+Source: Pew Internet survey, Sept 2012 pewinternet.org
  17. 17. 45% of adults have smartphones 100% 90% 80% 70% 66% 59% 60% 50% 40% 34% 30% 20% 11% 10% 0% 18-29 30-49 50-64 65+Source: Pew Internet survey, Sept 2012 pewinternet.org
  18. 18. Text 73% Take photos 73% Send photos/videos 54% Access internet 44%What Email 38%people do Play gamewith their 35%phones Play music 34% Social networking 29%% of adult cellowners who use Bank online 18%their phones to… Use Twitter 6% 0% 20% 40% 60% 80%
  19. 19. Why we use social network sites Major Reason Minor Reason Not a reason Staying in touch with current friends 67 24 9 Staying in touch with family 64 23 13 Reconnecting with old friends 50 36 13Connecting with others with shared interests 14 35 50 Making new friends 9 34 57 Reading comments by public figures 5 20 74 Finding romantic/dating partners 3 13 84 0% 20% 40% 60% 80% 100%
  20. 20. % of online adults who use each social media service 70% 60% 66% 50% 40% 30% 20% 20% 10% 16% 5% 12% 12% 0% Facebook LinkedIn Twitter Pinterest Instagram TumblrFor more information: August 2012 survey.http://pewrsr.ch/Pew-Pinterest Data is for adults age 18+.
  21. 21. Creators and curators46% of adult internet users postoriginal photos or videos online thatthey themselves have created41% of adult internet users repostphotos or videos that they have foundonline(…and 32% do both) August 2012 survey. Data is for adults age 18+.
  22. 22. Mobile is the needle; social is the threadHow information is woven into our livesMobile technology… Social network sites… Surround us with information throughAlways with us our many connectionsMakes information accessible Connect us to strong & weak tiesanytime and anywherePuts information & connections Provide instant feedback, meaningat our fingertips and contextMagnifies the demand for timelyinformation (on-demand) Allow us to shape and create information ourselves and amplifyMakes information location- others’ messagessensitive
  23. 23. Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information today ispersonalized, participatory, portable—and highly social.•  Credibility is complicated. Transparency is important.•  Each platform has a different audience, different tone•  Some voices are louder than others•  Not everyone is on Facebook (or Twitter, or Tumblr…)
  24. 24. What does it mean to“go online”?
  25. 25. Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information today ispersonalized, participatory, portable—and highly social.•  Credibility is complicated. Transparency is important.•  Each platform has a different audience, different tone•  Some voices are louder than others•  Not everyone is on Facebook (or Twitter, or Tumblr…)
  26. 26. Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information today ispersonalized, participatory, portable—and highly social.•  Credibility is complicated. Transparency is important.•  Each platform has a different audience, different tone•  Some voices are louder than others•  Not everyone is on Facebook (or Twitter, or Tumblr…)
  27. 27. Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information today ispersonalized, participatory, portable—and highly social.•  Credibility is complicated. Transparency is important.•  Each platform has a different audience, different tone•  Some voices are louder than others•  Not everyone is on Facebook (or Twitter, or Tumblr…)
  28. 28. % of online adults who use each social media service 70% 60% 66% 50% 40% 30% 20% 20% 10% 16% 5% 12% 12% 0% Facebook LinkedIn Twitter Pinterest Instagram TumblrFor more information: August 2012 survey.http://pewrsr.ch/Pew-Pinterest Data is for adults age 18+.
  29. 29. Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information today ispersonalized, participatory, portable—and highly social.•  Credibility is complicated. Transparency is important.•  Each platform has a different audience, different tone•  Some voices are louder than others•  Not everyone is on Facebook (or Twitter, or Tumblr…)
  30. 30. Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information today ispersonalized, participatory, portable—and highly social.•  Credibility is complicated. Transparency is important.•  Each platform has a different audience, different tone•  Some voices are louder than others•  Not everyone is on Facebook (or Twitter, or Tumblr…)
  31. 31. % of online adults who use each social media service 70% 60% 66% 50% 40% 30% 20% 20% 10% 16% 5% 12% 12% 0% Facebook LinkedIn Twitter Pinterest Instagram TumblrFor more information: August 2012 survey.http://pewrsr.ch/Pew-Pinterest Data is for adults age 18+.
  32. 32. 45% of adults have smartphones 100% 90% 80% 70% 66% 59% 60% 50% 40% 34% 30% 20% 11% 10% 0% 18-29 30-49 50-64 65+Source: Pew Internet survey, Sept 2012 pewinternet.org
  33. 33. 56% of adults don’t have smartphones 100% 89% 90% 80% 70% 66% 60% 50% 41% 40% 34% 30% 20% 10% 0% 18-29 30-49 50-64 65+Source: Pew Internet survey, Sept 2012 pewinternet.org
  34. 34. 15% of adults don’t have cell phones 100% 90% 80% 70% 60% 50% 40% 35% 30% 20% 17% 9% 10% 5% 0% 18-29 30-49 50-64 65+Source: Pew Internet survey, Sept 2012 pewinternet.org
  35. 35. Mobile is the needle; social is the thread•  "The Internet" = harder to define•  The way people get news & information today ispersonalized, participatory, portable—and highly social.•  Credibility is complicated. Transparency is important.•  Each platform has a different audience, different tone•  Some voices are louder than others•  Not everyone is on Facebook (or Twitter, or Tumblr…)
  36. 36. Thank you!Kathryn ZickuhrResearch AnalystPew Internet & American Life Projectkzickuhr@pewinternet.org@kzickuhr @pewinternet @pewresearchAll data, slides, and reports available atpewinternet.org
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