Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Astonishing growth over past year – but, just 1 in 5 American internet users use it.

    Include different age slice: the twitter using population as a whole…

    Data from Dec 2008

    6 Favorites

    Twitter and Status Updating: Demographics, Mobile Access and News Consumption - Presentation Transcript

    1. Twitter and Status Updating: Demographics, Mobile Access and News Consumption Amanda Lenhart Pew Internet Project AoIR 10.0 Milwaukee, WI October 8, 2009
    2. Methodology
      • RDD tracking surveys of adults 18 and older
      • August 2009
      • November 19-December 20, 2008
      • November 20-December 4, 2008
      • April 8 – May 11, 2008
      • For results based on internet users margin of error is +/- 3 percentage points @ 95% confidence level.
      • Question wording changed from May to November.
        • May 08 wording: “Do you ever use Twitter or other microblogging service to share updates about yourself or see updates about others?”
        • Nov-Dec 08 wording: “Do you ever use Twitter or another service to share updates about yourself or to see the updates of others?”
      October 2009
    3. What is Twitter? October 2009
    4. Twitter use
      • 19% of American internet users used Twitter* in August 2009
      • 11% of American internet users used Twitter or other service to share updates in April 2009
      • 11% of American Internet users used Twitter or other service to share updates in December 2008
      • 6% of American internet users used Twitter or other microblogging service to share updates in May 2008
      • * Note: In this presentation, “Twitter” is a shorthand for “use Twitter or update a status online”
      October 2009
    5. Demographics of Twitter users (Dec 08)
      • Younger adults
        • 19% of online adults 18-24 have ever used Twitter or updated a status online
        • 20% of 25-34 year-olds
        • 10% of 35-44
        • 5% of 45-54
        • 4% of 55-64
        • 2% of 65+
      • Lower income (youth)
        • 17% of under $30,000
        • 10% of $30-$74,999
        • 10% of $75,000+
      • Racially/Ethnically diverse (9% of Whites, 15% of African-Americans, 16% Hispanics (English))
      • More likely to be urban than average.
      • Equally likely to be male or female (11% twitter in each group)
      October 2009
    6. Demographics of Twitter users (Aug 09)
      • Skewing younger
        • 37% of 18-24
        • 31% of 25-34
        • 19% of 35-44
        • 10% of 45-54
        • 10% of 55-64
        • 4% of 65+
      • No income differences
      • Still racially and ethnically diverse – 19% of whites, 26% of African-Americans, 18% Hispanics
      • Rural lagging – 20% urban, 16% suburban, 10% rural.
      • Starting to skew female? 17% of online men twitter, 21% of online women
      October 2009
    7. Twitter users use more mobile & social media
      • Wireless internet users more likely to use Twitter (14% vs. 6%)
      • SNS users – 23% have used Twitter vs. 4% of non-SNS users
      • Bloggers – 27% of bloggers Twitter vs. 10% of non-bloggers
      • Twitter users more likely to go online via their cell phone (40% vs. 24% of others)
      • Data from Dec 2008
      October 2009
    8. October 2009
    9. Twitter & health (Dec 2008)
      • Twitter users more likely to look for health information online
      • More likely to be affected/caring for someone with a chronic condition than to have one themselves
      October 2009
    10. Last slide
      • Twitter users are generally intense and savvy users of online resources
        • Media & News
        • Information Resources (like Health Information)
        • Communication
      • Mobile
      • Younger Adults (and thus racially diverse as are American youth generally)…
      • … but not teens
      October 2009
    11. Thanks! Amanda Lenhart Pew Internet & American Life Project http://www.pewinternet.org [email_address] @amanda_lenhart

    + Pew Internet & American Life Project, Pew Research CenterPew Internet & American Life Project, Pew Research Center, 1 month ago

    custom

    943 views, 6 favs, 7 embeds more stats

    By Senior Research Specialist Amanda Lenhart, given more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 943
      • 584 on SlideShare
      • 359 from embeds
    • Comments 0
    • Favorites 6
    • Downloads 26
    Most viewed embeds
    • 222 views on http://www.pewinternet.org
    • 119 views on http://pewinternet.org
    • 7 views on http://www.abhijitkar.com
    • 5 views on http://blog.jgsullivan.com
    • 3 views on http://www.publishr.nl

    more

    All embeds
    • 222 views on http://www.pewinternet.org
    • 119 views on http://pewinternet.org
    • 7 views on http://www.abhijitkar.com
    • 5 views on http://blog.jgsullivan.com
    • 3 views on http://www.publishr.nl
    • 2 views on http://24per7.blogspot.com
    • 1 views on http://translate.googleusercontent.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories