TRENDS IN ONLINE HEALTH MEDICAL ACTIVITY Lee Rainie Director – Pew Internet Project Excerpted slides from presentation to medical librarians 10.27.09

Networked Individuals as e-patients 61% of total population – 83% of online population 64% of women; 57% of men 65% of whites; 51% blacks; 44% Hispanics Age 72% of 18-29-year-olds 71% of 30-49-year-olds 59% of 50-64-year-olds 27% of those 65 and older Skews upscale and educated Parents http://e-patients.net/

61% of total population – 83% of online population

64% of women; 57% of men

65% of whites; 51% blacks; 44% Hispanics

Age

72% of 18-29-year-olds

71% of 30-49-year-olds

59% of 50-64-year-olds

27% of those 65 and older

Skews upscale and educated

Parents

Other e-patient activities 47% of adults have used the internet to get information about doctors or other health professionals 38% have gotten information about hospitals or other medical facilities 33% have gotten information about how to lose or control their weight 27% have gotten information about health insurance 12% have gotten information about how to stay healthy on an overseas trip

47% of adults have used the internet to get information about doctors or other health professionals

38% have gotten information about hospitals or other medical facilities

33% have gotten information about how to lose or control their weight

27% have gotten information about health insurance

12% have gotten information about how to stay healthy on an overseas trip

60% of e-patients engage with social media 41% have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog. 24% have consulted rankings or reviews online of hospitals/other medical facilities. 24% have consulted rankings or reviews of docs or other providers. 19% have signed up to receive updates about health or medical issues. 13% have listened to a podcast about health or medical issues.

41% have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog.

24% have consulted rankings or reviews online of hospitals/other medical facilities.

24% have consulted rankings or reviews of docs or other providers.

19% have signed up to receive updates about health or medical issues.

13% have listened to a podcast about health or medical issues.

20% of e-patients are e-participators 6% have tagged or categorized content about health issues. 6% have posted comments about health issues in an online discussion, listserv, or other online group forum. 5% have posted comments about health on a blog. 5% have reviewed a doctor. 4% have reviewed a hospital. 4% have shared photos, videos or audio files online about health or medical issues.

6% have tagged or categorized content about health issues.

6% have posted comments about health issues in an online discussion, listserv, or other online group forum.

5% have posted comments about health on a blog.

5% have reviewed a doctor.

4% have reviewed a hospital.

4% have shared photos, videos or audio files online about health or medical issues.

Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: [email_address] Twitter: http://twitter.com/LRainie 202-419-4500

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

Email: [email_address]

Twitter: http://twitter.com/LRainie

202-419-4500