Trends In Online Medical Activity

TRENDS IN ONLINE HEALTH MEDICAL ACTIVITY Lee Rainie Director – Pew Internet Project Excerpted slides from presentation to medical librarians 10.27.09

Networked Individuals as e-patients
61% of total population – 83% of online population
64% of women; 57% of men
65% of whites; 51% blacks; 44% Hispanics
Age
72% of 18-29-year-olds
27% of those 65 and older
Skews upscale and educated
Parents
http://e-patients.net/

Other e-patient activities
47% of adults have used the internet to get information about doctors or other health professionals
38% have gotten information about hospitals or other medical facilities
33% have gotten information about how to lose or control their weight
27% have gotten information about health insurance
12% have gotten information about how to stay healthy on an overseas trip

60% of e-patients engage with social media
41% have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog.
24% have consulted rankings or reviews online of hospitals/other medical facilities.
24% have consulted rankings or reviews of docs or other providers.
19% have signed up to receive updates about health or medical issues.
13% have listened to a podcast about health or medical issues.

20% of e-patients are e-participators
6% have tagged or categorized content about health issues.
6% have posted comments about health issues in an online discussion, listserv, or other online group forum.
5% have posted comments about health on a blog.
5% have reviewed a doctor.
4% have reviewed a hospital.
4% have shared photos, videos or audio files online about health or medical issues.

Thank you!
Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email: [email_address]
Twitter: http://twitter.com/LRainie
202-419-4500

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Trends In Online Medical Activity

by Pew Research Center's Internet & American Life Project on Oct 28, 2009

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