Transportation and privacy in the mobile age
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Transportation and privacy in the mobile age

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Director Lee Rainie will join other transporation researchers at a session of the Transportation Research Board that will examine consumer behavior and their attitudes about privacy in the age of ...

Director Lee Rainie will join other transporation researchers at a session of the Transportation Research Board that will examine consumer behavior and their attitudes about privacy in the age of mobile connectivity.

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  • The Rise of the e-Patient: Understanding Social Networks and Online Health Information-Seeking   Lee Rainie Director, Pew Internet & American Life Project  
  • Polls accessed at Roper Center

Transportation and privacy in the mobile age Transportation and privacy in the mobile age Presentation Transcript

  • Privacy in the digital age Public attitudes about personal information and the “veillances” Lee Rainie, Director, Pew Internet Project 1.25.12 Transportation Research Board Email: Lrainie@pewinternet.org Twitter: @Lrainie
    • Backdrop for thinking about transportation and privacy in the digital age
  • Digital Revolution 1 Internet (83%) and Broadband at home (67%) 71% 67%
  • Digital Revolution 2 Mobile – 87% 327.6 Total U.S. population: 315.5 million
  • Digital Revolution 3 Social networking – 50% of all adults % of internet users
  • Location services
    • 6% of online adults use “check in” service like Foursquare/Gowalla
    • 9% enable local information in social media posts like Facebook/Twitter
    • 23% use mobile device for directions and finding out what’s nearby
    • ??? have GPS devices (17% in 2007)
    • ~10%-15% have electronic toll passes
  • Traffic - attitudes
    • 31% get stuck in traffic at least a couple of times a week
    • 49% say traffic gotten worse in past 5 years and 54% expect it to get worse in next 5 years (vs. 38%/28% saying no change)
    • 59% would pay higher tolls (HOT lanes) if it “saved them significant time”
    Reason/Rupe December 2001 poll http://reason.org/files/reason_rupe_transportation_poll.pdf
    • How Americans feel about privacy in the digital age
  • 1) A paradox lies at the heart of Americans’ views on privacy
    • They cherish it as a right and principle …
      • 80%-95% say they think it is very important, depending on question framing
    • … yet they often will act in their daily lives in ways that allow others to monitor and track them
      • 50%-70% do so in their use of credit cards, preferred customer cards, online activities
  • Paradox continued
    • There is generalized anxiety about the consequences of inappropriate personal information disclosure….
      • 84% concerned about businesses and people they don’t know getting personal information about them and their families
      • 68% fear computer hackers getting their credit card information
      • 54% fear getting a computer virus
      • 68% of cloud application users ay they would be very concerned if companies who provided these services analyzed their information and then displayed ads to them based on their actions.
    • … but not much certainty that actual harm has occurred
  • Paradox continued
    • Many misunderstand what is going on
      • 59% mistakenly believe that the existence of a privacy policy means their info is kept private
      • 64% have never searched for info about how to protect their privacy online
    • People care about privacy, but don’t opt out
    • Majorities don’t know tracking and sharing policies of websites
    Joseph Turow, Americans Online Privacy: The System is Broken “http://www.securitymanagement.com/archive/library/Anneberg_privacy1003.pdf
  • 2) Privacy actually means three things to Americans
    • Anonymity: In general, they are somewhat less concerned about that in the networked age. Tied to interactions with others.
    • Confidentiality: They want their data-minders to give them control over the use of their personal information. Tied to corporations and government.
    • Security: They want data-minders to protect them from data breaches and identity theft. Tied to ways others can cause them harm.
  • 3) Not all people feel the same about privacy problems [1] IBM-Harris Multi-National Consumer Privacy Study ,1999 [2] Public Records and the Responsible Use of Information , Opinion Research Corporation and Dr. Alan F. Westin, for the Center for Social and Legal Research, sponsored by ChoicePoint, Inc., 2000 1999 2003 Privacy Fundamentalist 25% 26% Privacy Pragmatist 54% 64% Privacy Unconcerned 22% 10%
  • 4) Not all information is created equal
    • Most protective of …
      • Health information
      • Financial information
      • Children’s information
      • Personal and family secrets
    • Most everything else is on the table for negotiation
  • 5) Context matters
    • More people are willing to forego some privacy if the monitoring is aimed at fighting things like …
      • child predators
      • terrorists
      • other criminals
      • making streets of bad drivers
      • to make public places safer
      • ----
    • Comparisons of privacy vs. conferred benefits often see people favoring the benefits
    • Surveillance – powerful watch the ordinary
    • Sousveillance – ordinary watch powerful
    • Coveillance – peers stalk peers
    6) Three “veillances” affect people’s sense of what is happening around them
  • 7) Reputation management is a new part of people’s privacy calculations
    • 57% of online Americans search for information about themselves
      • 69% have searched for info about others they are going to meet
    • 44% have taken steps to limit information about themselves
    • 71% of young adults who use social networking services changed their privacy settings
      • 41% of these SNS users check picture tags and ask for changes
  • Implications for transportation
    • Boundary between public and private is shifting in mobile age
    • People would like clear and simple explanations of what’s being done
    • They have an instinctive preference for “opt in” systems
    • They like convenience and efficiency
    • They worry about what can be held against them
    • and want rules to spell out how abusers will be punished
  • Thank you!