The Social Media Landscape

The social media landscape Lee Rainie, Director, Pew Internet Project 9.20.11 Rita Allen Foundation Email: [email_address] Twitter: @Lrainie

Digital Revolution 1 Internet (78%) and Broadband at home (61%) 64% 61%

Consequences for info ecosystem
Volume
Velocity Valence / Relevance

Consequences for info ecosystem Explosion of creators and niches

Digital Revolution 2 Mobile – 83% 96 % 90% 85% 58%

Mobile internet connectors – 59% adults 62% 59% 55%

35% own “smartphones”

Cell phones as connecting tools
% of cell owners
64% send photo or video
Post video 25%
55% access social net. site
30% watch a video
11% have purchased a product
11% charitable donation by text
60% (of Twitter users) access Twitter
2/22/2011

Consequences for information ecosystem Anywhere Any device Presence Place Any time Alone together

Digital Revolution 3 Social networking – 51% of all adults

Consequences for information ecosystem
Allows for immediate, spontaneous creation of networks
Gives people a sense that there are more “friends” in their networks that they can access when they have needs
2/22/2011 Social Dashboard Pervasive Awareness

Social networks and social media become more important in people’s information flows

What does this mean?
1) Social networks are more influential and are differently segmented and layered
Sentries

What does this mean? Evaluators 1) Social networks are more influential and are differently segmented and layered

What does this mean?
1) Social networks are more influential and are differently segmented and layered
Audience = New media are the new neighborhood

Social networks and social media become more important in community building and maintenance

Groups in America
40% church, spiritual groups
24% sports for self or children
24% consumer groups
22% charitable or volunteer orgs
20% professional or trade groups
19% neighborhood associations
18% illness groups or personal situation
17% hobby groups or clubs
15% national or local organizations
15% political parties
14% alumni associations
13% parent groups
11% literary, study groups
10% arts groups
9% are active in fan groups sports
9% are active in youth groups
8% labor unions
8% fraternal clubs, sororities/fraternities
7% environmental groups
7% sports fantasy leagues
7% veterans organizations
6% gaming communities
6% fan groups celebrities
5% ethnic or cultural groups
5% travel clubs
4% farm organizations
3% in fan groups for company/product
3% “other”

Social side of internet – participation in 27 kinds of groups

Impact on “my” group participation

The role of the internet in achieving group goals

Other impacts of internet
46% of the internet users who are active in groups say the internet has helped them be active in more groups than would otherwise be the case.
24% of those active in groups say they discovered at least some of their groups on the internet.
23% of internet users say the technology allows them to spend more time with their groups.

Social media and groups
48% of those who are active in groups say that those groups have a page on a social networking site like Facebook
42% of those who are active in groups say those groups use text messaging
30% of those who are active in groups say those groups have their own blog
16% of those who are active in groups say the groups communicate with members through Twitter

What this means for organizations
New pathways to members and stakeholders - news and mobilization
New ways to find and celebrate acolytes/ambassadors
New ways to be challenged by competitors and critics
New ways to upbraided by the aggrieved

Are hot new gadgets and apps evident now?

Are hot new gadgets evident now? Hot gadgets and apps that will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators. 81% experts 80% full sample The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise. 16% experts 17% full sample

Themes
iPhone, iPhone, iPhone
Innovation ecosystem will change: bandwidth / processing
Still, there are basic trends evident now and some groundwork that has been in place for years that will yield innovation.
The internet of things - sensors proliferate
Mobile connectivity and location-based services grow
Bigger/thinner screens -- 3D displays
“ Consolidated,” all-purpose gadgets and apps

Thank you!

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http://paper.li	290
http://info.socious.com	276
http://drdigipol.tumblr.com	199
http://digital-stats.blogspot.com	198
http://www.insideronline.org	185
http://heritage.net	125
http://mpm17f2011.wordpress.com	94
http://npf551.wordpress.com	73
http://mj89sp3sau2k7lj1eg3k40hkeppguj6j-a-sites-opensocial.googleusercontent.com	61
http://blogs.intuit.com	43
http://szkoch.tumblr.com	37
http://feeds.feedburner.com	33
http://queenlake.com	26
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http://us-w1.rockmelt.com	10
http://pewinternet.com	9
http://insideronline.org	8
http://www.twylah.com	6
http://www.tumblr.com	6
http://translate.googleusercontent.com	5
http://twitter.com	5
http://www.pewinternet.com	4
http://bitly.com	4
http://www.diigo.com	3
http://a0.twimg.com	2
http://marketing.thegreenery.com	2
http://www.linkedin.com	2
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http://digital-stats.blogspot.jp	1

The Social Media Landscape

by Pew Research Center's Internet & American Life Project on Sep 21, 2011

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The Social Media Landscape — Presentation Transcript