The Rise of Networked Information
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The Rise of Networked Information

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Lee Rainie was the morning keynote speaker at the Society for Scholarly Publishing's conference on May 31, discussing how people use technology to gather, share, and create information. He......

Lee Rainie was the morning keynote speaker at the Society for Scholarly Publishing's conference on May 31, discussing how people use technology to gather, share, and create information. He described trends in people's use of broadband, mobile devices (including tablet computers and ebook-readers), and social networks to learn about their world and share their own stories about it.

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  • 1. The Rise of Networked InformationLee Rainie, Director, Pew Internet Project5.31.2012Society for Scholarly PublishingEmail: Lrainie@pewinternet.orgTwitter: @Lrainie PewInternet.org
  • 2. The traits of networked information• Pervasively generated • Continually edited• Pervasively consumed • Linked• Portable • Social currency• Personal • Multi-platformed• Participatory • Dense and multi-• Persistent and threaded searchable • Real-time and timeless
  • 3. Digital Revolution 1Internet (82%) and Broadband at home (66%) Home broadband Home dial-up80%70% 71%60%50% 66%40%30%20%10% 0% June April March March April March March March April April May May August Jan 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012
  • 4. Internet users by age 18-29 30-49 50-64 65+100% 97%90% 91%80% 77%70%60%50% 53%40%30%20%10% 0%
  • 5. Networked creators are everywhere (two-thirds of adults; three-quarters of teens)• 66% of internet users are social networking site users• 59% of cell owners share photos or videos• 37% contribute rankings and ratings• 33% create content tags• 30% share personal creations• 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers• 16% use Twitter• 14% are bloggers• Of smartphone owners: 18% location services 74% maps/directions/local awareness
  • 6. Info consumption up from 7.4 hours a day in 1960 to 11.8 hours in 2008140% increase words consumed since 1980Reading volume has grown 3X since 1980 100,500 words per day and 34 gigabytes
  • 7. 56% of adults own laptops –up from 30% in 200652% of adults own DVRs –up from 3% in 200244% of adults own MP3 players –up from 11% in 200542% of adults own game consoles19% of adults own e-book readers – KindleDoubles over holiday season19% of adults own tablet computer – iPadDoubles over holiday season
  • 8. Broadband Pervasivefacilitates medianetworkedinformation Links and multimedia Self-paced learning Analytics
  • 9. Mobile phones – 88% of adults 331.6 Total U.S. population: 315.5 million 2011
  • 10. Smartphone tipping point -- 46%
  • 11. Smartphones – 46%100%80%60%40% 66% 53%20% 35% 22% 20% 3% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  • 12. Apps – 50% of adults Sept 2009 May 2010 August 2011100%80%60% 50*40% 38* 38 43* 43 29* 22%20% 0% Download apps to their Have preloaded apps on Total who have apps on phone their phone phone
  • 13. Mobile Augmentedconnectivity realityalters mediavenues and Attentionexpectations zones morph Pervasive,New access Real-time perpetualpoints to sharing, just- awarenessknowledge in-time of social(AAA) searching networks
  • 14. % of internet users
  • 15. Mean size of Facebook friends network350.0300.0250.0200.0150.0 318.5100.0 197.6 155.7 50.0 85.1 78.4 42.0 0.0 Millennials Gen X Younger Older Boomers Silent G.I. Generation (18-34) (35-46) Boomers (57-65) Generation (75+) (47-56) (66-74)
  • 16. Social media Facilitatesaids peer-to- rise of “fifthpeer learning estate” ofby doing amateur expertsElevates DIYlearning insocial networks Changes character of Increases the role of social social networks in learning networks
  • 17. What is the future of knowledge creation and dissemination? -- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: New:Learning as transaction Learning as a process Knowledge is Knowledge is objective and subjective and certain provisional
  • 18. What is the future of knowledge creation and dissemination? -- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: New:Learning as transaction Learning as a processLearners receive Learners create knowledge knowledge
  • 19. What is the future of knowledge creation and dissemination? -- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: New:Learning as transaction Learning as a processKnowledge is organized Knowledge is organized in stable, hierarchical “ecologically”- structures that can disciplines are be treated integrative and independently of one interactive another
  • 20. What is the future of knowledge creation and dissemination? -- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: New:Learning as transaction Learning as a process We learn best We learn best passively, by actively doing listening and and managing watching our own learning
  • 21. 6 questions for publishers1. What’s the franchise? What’s the commodity?2. What’s the multi-media play?3. What’s the social media/social networking play?4. What’s the mobile play?5. What’s the gift economy play?6. What is the analytics play? (metrics of success)
  • 22. What is revolution 4? 22
  • 23. Are hot new gadgets evident now?The hot gadgets and Hot gadgets and apps that applications that will will capture the capture the imagination imagination of users in of users in 2020 are 2020 will often come “out pretty evident today and of the blue” and not have will not take many of been anticipated by today’s savviest many of today’s savviest innovators by surprise. innovators.16% experts 81% experts17% full sample 80% full sample 23
  • 24. Themes• iPhone, iPhone, iPhone• Innovation ecosystem will change: bandwidth / processing• Still, there are basic trends evident now and some groundwork that has been in place for years that will yield innovation. – The internet of things - sensors proliferate – Mobile connectivity and location-aware services grow – Interface changes: Beyond the mouse; bigger/thinner screens -- 3D displays – “Consolidated,” all-purpose gadgets and apps 24
  • 25. Your map is wrong
  • 26. Thank you!Questions?