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The New Information Ecology
 

The New Information Ecology

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Recent trends in Internet and mobile use and how information seekers come in different shapes and sizes.

Recent trends in Internet and mobile use and how information seekers come in different shapes and sizes.

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  • Keynote title: The new information ecology Subject: The Director of Pew Internet and American Life Project as he summarizes recent trends in Internet use, cell- phone use and how information seekers come in different shapes and sizes. He will discuss the way technology-use affects all types of libraries: academic, public, school, and special.
  • http://www.benton.org/publibrary/kellogg/summary.html the youngest Americans polled, those between the ages of 18 and 24, are the least enthusiastic boosters of maintaining and building library buildings. They are also the least enthusiastic of any age group about the importance of libraries in a digital future. And they voted to spend their money on personal computer disks rather than contribute the same amount in tax dollars to the library for purchasing digital information for home use. Moreover, men were less enthusiastic than women on almost all aspects of the library. And a strong plurality of Americans said they preferred to acquire new computer skills from "somebody they know," not from their local librarian. While only a fifth of respondents said they thought libraries would become less important in the digital age, those with access to computers were most likely to feel this way. http://www.benton.org/publibrary/kellogg/summary.html Kicker many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.
  • http://www.benton.org/publibrary/kellogg/summary.html the youngest Americans polled, those between the ages of 18 and 24, are the least enthusiastic boosters of maintaining and building library buildings. They are also the least enthusiastic of any age group about the importance of libraries in a digital future. And they voted to spend their money on personal computer disks rather than contribute the same amount in tax dollars to the library for purchasing digital information for home use. Moreover, men were less enthusiastic than women on almost all aspects of the library. And a strong plurality of Americans said they preferred to acquire new computer skills from "somebody they know," not from their local librarian. While only a fifth of respondents said they thought libraries would become less important in the digital age, those with access to computers were most likely to feel this way. http://www.benton.org/publibrary/kellogg/summary.html Kicker many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.
  • Abiotic Sunlight Temperator Precipitation Soil water chemistry Biotic components Primary producers Herbivores Carnivoers Omnivores Detritivores In biological real ecosystems, the process that dominates is the flow of energy and heat In the digital ecosystem, the process that dominates is the flow of information Desktop 65% Laptop 37% Cell phone 75% 62% digital camera 41% video camera 38% DVR 34% MP3 player 11% PDA like blackberry or Palm
  • 44% of Americans switched religious affiliation their lives http://religions.pewforum.org/reports First time history of polling, independents outnumber republicans or democrats – 39% v 33% vs 22%
  • Studies of internet use and geographic communities – neighborhoods – find that internet use increases the number of local social ties (Hampton & Wellman, 2003; Mesch & Levanon, 2003) as well as participation in local civic activities (Kavanaugh, Carroll, Rosson, Zin, & Reese, 2005; Kavanaugh, Reese, & Carroll, 2003). Those with a large, diverse network of relatively weak ties often build that network by participating in diverse social settings, including neighborhoods, public spaces, and voluntary organizations. Weak ties provide specialized social support and access to novel information and resources (Burt, 1992; Granovetter, 1973). Individuals who have more diverse networks, which can come only from participation in diverse social milieus, are more trusting (Putnam, 2000), demonstrate greater social tolerance, cope with daily troubles and trauma more effectively, and tend to be physically healthier (Cohen, Brissette, Doyle, & Skoner, 2000). They have access to more diverse information and resources, which has been shown to assist in search processes, such as finding a job (Granovetter, 1974).
  • “The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.” -- there is renewed focus on information overload and a desire for info experts to devise new strategies of navigating information ----- Definition at http://www.thelongtail.com/the_long_tail/2005/09/long_tail_101.html – they bump into news – the nature of serendipitous encounters changes
  • http://www.emc.com/collateral/analyst-reports/diverse-exploding-digital-universe.pdf IDC report on data increase
  • Post-Broadcast Democracy: How Media Choice Increases Inequality in Political Involvement and Polarizes Elections
  • A smart mob is a form of self-structuring social organization through technology-mediated, intelligent emergent behavior. We're seeing the PC, the Internet and the telephone emerging, and we're beginning to see people using mobile communications and the Internet to mobilize and coordinate their collective actions in the real world. Those are "smart mobs." Tell story about Virginia Tech students http://www.smartmobs.com/2006/10/03/ice-cream-politics-flash-mob-in-belarus/ Belarus mob eating ice cream Political adoption of technology – SNS in this current election cycle Wikipedia: http://en.wikipedia.org/wiki/Smart_mob http://www.webtalkguys.com/article-smartmobs.shtml
  • As of third quarter 2008, the average person in the US watched approximately 142 hours of TV in one month. In addition, people who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video. The average time a U.S. home used a TV set during the 2007-08 television season was up to 8 hours and 18 minutes per day, a record high since Nielsen started measuring television in the 1950's. Americans are spending more time than ever with their televisions, computers and mobile phones, with television remaining the dominant screen, watched more than 142 hrs a month - 5 hours more than last year. Americans spend more than 6 hours per month watching timeshifted TV, which is more than double the amount of time they watch video online. Men are more likely than women to watch video on mobile phones, while women are more likely then men to watch video on the Internet.
  • People live in state of “continuous partial attention” - Attention is the scarce resource. Expertise is reorganized and democratized
  • Augmented reality -- GPS tied to artifacts Life logging – nike fitness and iPod personal trainer Mirror Worlds – Google Earth Virtual Worlds – Second Life
  • Augmented reality -- GPS tied to artifacts Life logging – nike fitness and iPod personal trainer Mirror Worlds – Google Earth Virtual Worlds – Second Life
  • Augmented reality -- GPS tied to artifacts Life logging – nike fitness and iPod personal trainer Mirror Worlds – Google Earth Virtual Worlds – Second Life
  • Augmented reality -- GPS tied to artifacts Life logging – nike fitness and iPod personal trainer Mirror Worlds – Google Earth Virtual Worlds – Second Life
  • the read/write, Web 2.0 world facilitates participation and the rise of amateur experts -- privacy expectations and norms change -- personal identity is more flexible Clergy Nobility Peasants and workers Press – part of the French Estates General…. "In May 1789, Louis XVI summoned to Versailles a full meeting of the 'Estate General'. The First Estate consisted of three hundred clergy. The Second Estate, three hundred nobles. The Third Estate, six hundred commoners. Some years later, after the French Revolution, Edmund Burke, looking up at the Press Gallery of the House of Commons, said, 'Yonder sits the Fourth Estate, and they are more important than them all.'" Literature is our Parliament too – collective intelligence expands – Pierre Levy and Henry Jenkins – a “5 th Estate” emerges - William Dutton
  • http://community.livejournal.com/unsent_letters/
  • 1. Persistence. What you say sticks around. This is great for asynchronicity, not so great when everything you've ever said has gone down on your permanent record. The bits-wise nature of social media means that a great deal of content produced through social media is persistent by default. 2. Replicability. You can copy and paste a conversation from one medium to another, adding to the persistent nature of it. This is great for being able to share information, but it is also at the crux of rumor-spreading. Worse: while you can replicate a conversation, it's much easier to alter what's been said than to confirm that it's an accurate portrayal of the original conversation. 3. Searchability. My mother would've loved to scream search into the air and figure out where I'd run off with friends. She couldn't; I'm quite thankful. But with social media, it's quite easy to track someone down or to find someone as a result of searching for content. Search changes the landscape, making information available at our fingertips. This is great in some circumstances, but when trying to avoid those who hold power over you, it may be less than ideal. 4. Scalability. Social media scales things in new ways. Conversations that were intended for just a friend or two might spiral out of control and scale to the entire school or, if it is especially embarrassing, the whole world. Of course, just because something can scale doesn't mean that it will. Politicians and marketers have learned this one the hard way. 5. (de)locatability. With the mobile, you are dislocated from any particular point in space, but at the same time, location-based technologies make location much more relevant. This paradox means that we are simultaneously more and less connected to physical space.
  • Learn more at http://pewinternet.org/

The New Information Ecology The New Information Ecology Presentation Transcript

  • THE NEW INFORMATION ECOLOGY Lee Rainie Director – Pew Internet Project Colorado Library Association Denver 11.20.09
  • "If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ." -- Experienced library user . 1996 Benton Foundation report: “ Buildings, books, and bytes”
  • “ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Benton Foundation report: “ Buildings, books, and bytes”
  • New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  • 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2009 77-79% of adults use internet 63% with broadband at home 85% own a cell phone 54-56% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage
  • Media ecology – then (industrial age)
    • Product Route to home Display Local storage
    • TV stations phone TV Cassette/ 8-track
    • broadcast TV radio
    • broadcast radio stereo Vinyl album
    • News mail
    • Advertising newspaper delivery phone
    • paper
    • Radio Stations non-electronic
    Tom Wolzien, Sanford C. Bernstein & Co
  • Media ecology – now (information age)
    • Product Route to home Display Local storage
    • cable TiVo (PVR) VCR
    • TV stations DSL TV Satellite radio player
    • Info wireless/phone radio DVD
    • “ Daily me” broadcast TV PC Web-based storage
    • content books iPod /MP3 server/ TiVo (PVR)
    • Cable Nets broadcast radio stereo PC
    • Web sites satellite monitor web storage/servers
    • Local news mail headphones CD/CD-ROM
    • Content from express delivery pager satellite player cell phone memory
    • individuals iPod / storage portable gamer MP3 player / iPod
    • Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
    • Advertising newspaper delivery non-electronic cable box
    • Radio stations camcorder/camera PDA/Palm game console
    • game console paper
    • Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle
    Adapted from Tom Wolzien, Sanford C. Bernstein & Co 47% of adults own laptops – up from 30% in 2006 37% of adults own DVRs – up from 3% in 2002 18% of adults own personal gaming devices 37% of adults own game consoles 45% of adults own MP3 players – up from 11% in 2005
  • Media ecology – now (information age)
    • Product Route to home Display Local storage
    • cable TiVo (PVR) VCR
    • TV stations DSL TV Satellite radio player
    • Info wireless/phone radio DVD
    • “ Daily me” broadcast TV PC Web-based storage
    • content books iPod /MP3 server/ TiVo (PVR)
    • Cable Nets broadcast radio stereo PC
    • Web sites satellite monitor web storage/servers
    • Local news mail headphones CD/CD-ROM
    • Content from express delivery pager satellite player cell phone memory
    • individuals iPod / storage portable gamer MP3 player / iPod
    • Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
    • Advertising newspaper delivery non-electronic cable box
    • Radio stations camcorder/camera PDA/Palm game console
    • game console paper
    • Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle
    Adapted from Tom Wolzien, Sanford C. Bernstein & Co … and this all affects social networks 1) their composition 2) the way people use them 3) their importance 4) the way librarians can play a part in them
  • Behold the idea of networked individualism Barry Wellman – University of Toronto
    • The turn from groups to social networks = a new social operating system
  • Big societal forces pushing us toward networked individualism
    • Affluence and affordable technology
    • Expanding consumer options
    • Income, wealth, job volatility
    • Rise of free agency and freelancing
    • Changes in family composition, roles, responsibilities
    • Trends towards management of retirement and health care
    • Rise of DIY politics and religion
  • Why good social networks (and social networking) matter
    • Healthier
    • Wealthier
    • Happier
    • More civically engaged = better communities
  • 10 ways digital technology has changed things for your patrons and their networking behavior
  • Network ecosystem change – 1
    • Volume of information grows
    • -- Chris Anderson
    • Hal Varian
  •  
  • Network ecosystem change – 2
    • Variety of information and sources of information grow
  • … and people have more options for their passions -- Markus Prior and Cass Sunstein
  • People-Press news consumer typology
  • The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press) +1,850% -25% -52% +18% -41% -27%
  • Network ecosystem change – 3
    • Velocity of information increases and smart mobs emerge
    • -- Howard Rheingold Clay Shirky
  • Network ecosystem change – 4
    • Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are
    • -- Nielsen Company
  • Network ecosystem change – 5
    • People’s vigilance for information changes in two directions:
    • 1) attention is truncated (Linda Stone)
    • 2) attention is elongated (Andrew Keen; Terry Fisher)
  • Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  • Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  • Network ecosystem change – 6
    • The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
    • -- Metaverse Roadmap Project
    1) Virtual Worlds
  • Network ecosystem change – 6
    • The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
    • -- Metaverse Roadmap Project
    2) Mirror Worlds
  • Network ecosystem change – 6
    • The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
    • -- Metaverse Roadmap Project
    3) Augmented Reality
  • Network ecosystem change – 6
    • The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
    • -- Metaverse Roadmap Project
    4) Life-logging -- Gordon Bell
  • Network ecosystem change – 7
    • Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”
    • – Nicholas Negroponte
  • Network ecosystem change – 8
    • The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change.
    • -- William Dutton
  • Network ecosystem change – 9
    • Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
    • -- Henry Jenkins
    • David Weinberger
    • 31% of adult internet users have rated a person, product, or service online
    Information sharing and evaluation
  • Network ecosystem change – 10
    • Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.
    • -- Barry Wellman
    • >68% of online teens have created their own profile on a social network site
    • ----
    • 47% of online adults have such profiles
    Content creation
    • 33% of college students keep blogs and regularly post
    • 54% read blogs
    • ----
    • 11% of online adults have a blog
    • 36% read them
    Content creation
  • Content creation 15% of online adults say they remix content they find online into their own artistic creations
  • Networked Individuals … have a different …
    • Sense of information availability – it’s ambient
    • Sense of time – it’s oriented around “continuous partial attention”
    • Sense of community and connection – it’s about “absent presence”
    • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences
  • Technology has helped people change their networks
    • Bigger
    • Looser
    • More segmented
    • More layered
    • Facilitate greater freedom
    • Require more work
    • More important as sources of support, filters, curators, audience
  • The ways libraries can become nodes in people’s social networks
  • 8 tips on how to be a node in a social network
    • Think like a friend
    • Remember your strengths and play to them by being an expert, a filter, and a recommender (linker)
    • Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix
    • Look for opportunities to provide support to users and chances to build communities with your material
  • 8 tips on how to be a node in a social network
    • Help people cope with technology
    • Participate in the Web 2.0 world
    • Embrace the move towards mobility, constant connectivity, perpetual contact
      • This changes the realities of time and space and presence
    • Ask for help/feedback
  • A new pattern of communication and influence built around social networks and participatory media
    • The four-step flow of information
    • attention
    • acquisition
    • assessment
    • action
  • How do you….
    • get his/her attention?
      • leverage your traditional services
      • offer alerts, updates, feeds
      • be available in relevant places
      • find pathways through his/her social network
  • How do you….
    • help him/her acquire information?
      • be findable in a “long tail” world
      • pursue new distribution methods
      • offer “link love” for selfish reasons
      • participate in the conversation about your work
  • How do you….
    • help him/her assess information?
      • be transparent, link-friendly, and archive everything
      • aggregate the best related work
      • when you make mistakes, seek forgiveness
  • How do you….
    • assist him/her act on information?
      • offer opportunities for feedback
      • offer opportunities for remixing
      • offer opportunities for community building
      • be open to the wisdom of crowds
  • Thank you!
    • Lee Rainie
    • Director
    • Pew Internet & American Life Project
    • 1615 L Street NW
    • Suite 700
    • Washington, DC 20036
    • Email: [email_address]
    • Twitter: http://twitter.com/lrainie
    • 202-419-4500