Pew Internet data about mobile internet access, social media, and their implications for health in the US, particularly for HIV/STI advocates. Presented to a workshop at the National Library of Medicine on December 10, 2012.
Mobile• 85% of U.S. adults
own a cell phone (half own smartphones)• 31% of cell phone owners look up health info on their phones (esp. true among Latinos and African Americans)• 1 in 5 smartphone owners has a health app• Most popular health app categories: – Exercise/fitness – Diet/food – Weight – Watch out for outliers, though Pew Internet/California HealthCare Foundation survey @SusannahFox 2
Social• 85% of U.S. adults
use the internet• 66% of internet users say they use a social networking site like Facebook or LinkedIn• Search is still the starting point for 8 in 10 internet users looking for health information• 1 in 5 internet users have gone online to find someone who shares their health concerns (1 in 4 of those who live with a chronic condition) Pew Internet/California HealthCare Foundation survey @SusannahFox 4
How HIV organizations use new
media: • 87% to provide information • 85% to promote their own organization • 79% to encourage behavior change • 71% to engage with clients - National Minority AIDS Council 2012 survey @SusannahFox 5