Teens & Mobile Phones - Lenhart April 2009 FOSI talk

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    Notes on slide 1

    Adult phone ownership from Dec 2007 gadgets

    ComScore Media Metrix chart showing likelihood of twitter use as deviating from the mean. http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html

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    Teens & Mobile Phones - Lenhart April 2009 FOSI talk - Presentation Transcript

    1. Teens and Mobile Phones An Overview of Pew Internet Data Amanda Lenhart Keeping Kids Safe in a Mobile Environment FOSI April 22, 2009
    2. Methodology
      • RDD surveys with teens 12 to 17 and a parent or guardian
        • Sept-Nov 2007 (n=700)
        • Nov-Feb 2008 (n=1102)
      • Focus groups
    3. Teens and their tools
      • 77% of teens 12-17 own a game console
      • 74% of teens 12-17 own an iPod or Mp3 player
      • 71% of teens 12-17 own a cell phone
      • 60% have a desktop or laptop computer
      • 55% have a portable gaming device like a DS or a PSP
    4. Mobile phone ownership growing
      • Mobile phone ownership is way up:
        • 45% of 12-17 year olds had them in 2004
        • 63% in 2006
        • 71% in early 2008.
      • Computer ownership is stable at least over the past two years
      • 88% of parents have mobile phones
      • 75% of adults have a mobile phone
      • Caveat: Concept of “ownership” varies from device to device
    5. Who has a mobile phone?
      • Age is very important – huge bump up in mobile phone ownership at age 14
        • 52% of 12-13 year olds have a mobile phone
        • At age 14 jumps to 72%
        • By 17 its 84% of teens have a mobile phone
      • No gender differences in ownership
      • No significant difference in mobile phone ownership by race/ethnicity
      • Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets.
      • Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone.
    6. Teens and phone use
      • 88% of teens talk to friends on a landline
      • 67% of teens talk to friends on a cell phone
        • 94% of teens with cell phones use them to talk to friends
      • 58% of all teens have sent text messages
        • 76% of teens with cell phones have sent texts
      • Daily:
      • 51% of teens with cell phones talk to their friends on the cell phone every day
      • 43% of teens send messages through online social networks daily
      • 38% of teens send text messages to each other daily
      • 32% of teens talk on their landline everyday
      • 29% spend time with friends in person
      • 26% send instant messages everyday
      • 16% send email daily
    7. Teens and phone use: Voice
      • Girls more likely to talk on any kind of phone – landline or mobile.
      • Age isn’t a factor in landline use
      • Older teens with a cell phone much more likely to talk on cell phone everyday;
      • Younger teens with a cell phone tend to use them for voice calls a few times a week or less
      • Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership.
    8. Teens and text messaging
      • Text messaging daily up since 2006
        • 27% of teens texted daily in 2006
        • 38% text daily in 2008
      • 54% of social network users have sent texts or IM through a social network site.
      • Girls more likely than boys to text
      • Older teens 15-17 also more likely to text message.
      • No racial/ethnic differences in texting
      • Slight bump up in frequency of texting by income
      • Not using twitter yet, via mobile or any other way.
      • Not really going online w/ phone; but this is changing
    9. What teens aren’t using: Likelihood of Twitter use by age
    10. Other mobile devices
      • Portable game players (Nintendo DS, PSP)
      • Owned predominately by younger teens 12-14 (67% vs. 44%)
      • Drops at age 14
      • Boys more likely to own (61% of boys have one, 49% of girls)
      • No difference in use by Race/Ethnicity or SES
      • PSP: Skype calling and IM, internet, RSS feeds
      • DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming,
    11. Thank You! Amanda Lenhart [email_address] http://www.pewinternet.org

    + Pew Internet & American Life Project, Pew Research CenterPew Internet & American Life Project, Pew Research Center, 3 months ago

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