Teens & Mobile Phones - Lenhart April 2009 FOSI talk

Teens and Mobile Phones An Overview of Pew Internet Data Amanda Lenhart Keeping Kids Safe in a Mobile Environment FOSI April 22, 2009

Methodology
RDD surveys with teens 12 to 17 and a parent or guardian
Sept-Nov 2007 (n=700)
Nov-Feb 2008 (n=1102)
Focus groups

Teens and their tools
77% of teens 12-17 own a game console
74% of teens 12-17 own an iPod or Mp3 player
71% of teens 12-17 own a cell phone
60% have a desktop or laptop computer
55% have a portable gaming device like a DS or a PSP

Mobile phone ownership growing
Mobile phone ownership is way up:
45% of 12-17 year olds had them in 2004
63% in 2006
71% in early 2008.
Computer ownership is stable at least over the past two years
88% of parents have mobile phones
75% of adults have a mobile phone
Caveat: Concept of “ownership” varies from device to device

Who has a mobile phone?
Age is very important – huge bump up in mobile phone ownership at age 14
52% of 12-13 year olds have a mobile phone
At age 14 jumps to 72%
By 17 its 84% of teens have a mobile phone
No gender differences in ownership
No significant difference in mobile phone ownership by race/ethnicity
Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets.
Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone.

Teens and phone use
88% of teens talk to friends on a landline
67% of teens talk to friends on a cell phone
94% of teens with cell phones use them to talk to friends
58% of all teens have sent text messages
76% of teens with cell phones have sent texts
Daily:
51% of teens with cell phones talk to their friends on the cell phone every day
43% of teens send messages through online social networks daily
38% of teens send text messages to each other daily
32% of teens talk on their landline everyday
29% spend time with friends in person
26% send instant messages everyday
16% send email daily

Teens and phone use: Voice
Girls more likely to talk on any kind of phone – landline or mobile.
Age isn’t a factor in landline use
Older teens with a cell phone much more likely to talk on cell phone everyday;
Younger teens with a cell phone tend to use them for voice calls a few times a week or less
Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership.

Teens and text messaging
Text messaging daily up since 2006
27% of teens texted daily in 2006
38% text daily in 2008
54% of social network users have sent texts or IM through a social network site.
Girls more likely than boys to text
Older teens 15-17 also more likely to text message.
No racial/ethnic differences in texting
Slight bump up in frequency of texting by income
Not using twitter yet, via mobile or any other way.
Not really going online w/ phone; but this is changing

What teens aren’t using: Likelihood of Twitter use by age

Other mobile devices
Portable game players (Nintendo DS, PSP)
Owned predominately by younger teens 12-14 (67% vs. 44%)
Drops at age 14
Boys more likely to own (61% of boys have one, 49% of girls)
No difference in use by Race/Ethnicity or SES
PSP: Skype calling and IM, internet, RSS feeds
DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming,

Thank You! Amanda Lenhart [email_address] http://www.pewinternet.org

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Teens & Mobile Phones - Lenhart April 2009 FOSI talk

by Pew Research Center's Internet & American Life Project on Aug 25, 2009

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Teens & Mobile Phones - Lenhart April 2009 FOSI talk — Presentation Transcript