Teens & Mobile Phones - Lenhart April 2009 FOSI talk

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Amanda Lenhart presents 4 years of data (2004-2008) outlining teen ownership and use of cell phones over time. Presentation to the FOSI April 2009 Wireless Online Safety Conference

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  • Adult phone ownership from Dec 2007 gadgets
  • ComScore Media Metrix chart showing likelihood of twitter use as deviating from the mean. http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html
  • Teens & Mobile Phones - Lenhart April 2009 FOSI talk

    1. 1. Teens and Mobile Phones An Overview of Pew Internet Data Amanda Lenhart Keeping Kids Safe in a Mobile Environment FOSI April 22, 2009
    2. 2. Methodology <ul><li>RDD surveys with teens 12 to 17 and a parent or guardian </li></ul><ul><ul><li>Sept-Nov 2007 (n=700) </li></ul></ul><ul><ul><li>Nov-Feb 2008 (n=1102) </li></ul></ul><ul><li>Focus groups </li></ul>
    3. 3. Teens and their tools <ul><li>77% of teens 12-17 own a game console </li></ul><ul><li>74% of teens 12-17 own an iPod or Mp3 player </li></ul><ul><li>71% of teens 12-17 own a cell phone </li></ul><ul><li>60% have a desktop or laptop computer </li></ul><ul><li>55% have a portable gaming device like a DS or a PSP </li></ul>
    4. 4. Mobile phone ownership growing <ul><li>Mobile phone ownership is way up: </li></ul><ul><ul><li>45% of 12-17 year olds had them in 2004 </li></ul></ul><ul><ul><li>63% in 2006 </li></ul></ul><ul><ul><li>71% in early 2008. </li></ul></ul><ul><li>Computer ownership is stable at least over the past two years </li></ul><ul><li>88% of parents have mobile phones </li></ul><ul><li>75% of adults have a mobile phone </li></ul><ul><li>Caveat: Concept of “ownership” varies from device to device </li></ul>
    5. 5. Who has a mobile phone? <ul><li>Age is very important – huge bump up in mobile phone ownership at age 14 </li></ul><ul><ul><li>52% of 12-13 year olds have a mobile phone </li></ul></ul><ul><ul><li>At age 14 jumps to 72% </li></ul></ul><ul><ul><li>By 17 its 84% of teens have a mobile phone </li></ul></ul><ul><li>No gender differences in ownership </li></ul><ul><li>No significant difference in mobile phone ownership by race/ethnicity </li></ul><ul><li>Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets. </li></ul><ul><li>Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone. </li></ul>
    6. 6. Teens and phone use <ul><li>88% of teens talk to friends on a landline </li></ul><ul><li>67% of teens talk to friends on a cell phone </li></ul><ul><ul><li>94% of teens with cell phones use them to talk to friends </li></ul></ul><ul><li>58% of all teens have sent text messages </li></ul><ul><ul><li>76% of teens with cell phones have sent texts </li></ul></ul><ul><li>Daily: </li></ul><ul><li>51% of teens with cell phones talk to their friends on the cell phone every day </li></ul><ul><li>43% of teens send messages through online social networks daily </li></ul><ul><li>38% of teens send text messages to each other daily </li></ul><ul><li>32% of teens talk on their landline everyday </li></ul><ul><li>29% spend time with friends in person </li></ul><ul><li>26% send instant messages everyday </li></ul><ul><li>16% send email daily </li></ul>
    7. 7. Teens and phone use: Voice <ul><li>Girls more likely to talk on any kind of phone – landline or mobile. </li></ul><ul><li>Age isn’t a factor in landline use </li></ul><ul><li>Older teens with a cell phone much more likely to talk on cell phone everyday; </li></ul><ul><li>Younger teens with a cell phone tend to use them for voice calls a few times a week or less </li></ul><ul><li>Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership. </li></ul>
    8. 8. Teens and text messaging <ul><li>Text messaging daily up since 2006 </li></ul><ul><ul><li>27% of teens texted daily in 2006 </li></ul></ul><ul><ul><li>38% text daily in 2008 </li></ul></ul><ul><li>54% of social network users have sent texts or IM through a social network site. </li></ul><ul><li>Girls more likely than boys to text </li></ul><ul><li>Older teens 15-17 also more likely to text message. </li></ul><ul><li>No racial/ethnic differences in texting </li></ul><ul><li>Slight bump up in frequency of texting by income </li></ul><ul><li>Not using twitter yet, via mobile or any other way. </li></ul><ul><li>Not really going online w/ phone; but this is changing </li></ul>
    9. 9. What teens aren’t using: Likelihood of Twitter use by age
    10. 10. Other mobile devices <ul><li>Portable game players (Nintendo DS, PSP) </li></ul><ul><li>Owned predominately by younger teens 12-14 (67% vs. 44%) </li></ul><ul><li>Drops at age 14 </li></ul><ul><li>Boys more likely to own (61% of boys have one, 49% of girls) </li></ul><ul><li>No difference in use by Race/Ethnicity or SES </li></ul><ul><li>PSP: Skype calling and IM, internet, RSS feeds </li></ul><ul><li>DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming, </li></ul>
    11. 11. Thank You! Amanda Lenhart [email_address] http://www.pewinternet.org

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