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Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009
 

Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009

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Amanda Lenhart conducted a brownbag lunch for Federal Trade Commission Staff in May 2009. The presentation covers Pew Internet teens and mobile phone use from 2004-2008 as well data on youth and ...

Amanda Lenhart conducted a brownbag lunch for Federal Trade Commission Staff in May 2009. The presentation covers Pew Internet teens and mobile phone use from 2004-2008 as well data on youth and gaming from early 2008.

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  • Cell phones, but also mobile gaming devices – another element of mobile connectivity that’s worth thinking about. Millions of children have them, particularly the Sony DS, particularly young children.
  • Adult phone ownership from Dec 2007 gadgets
  • 87% of cell phone users talk to their friends on a landline; 33% of cell owners talk to friends every day on landline.
  • 45% had a cell phone in 2004 and 10% of them used it to go online 7% had a pda in 2004, and 2% used it to go online. But with advent of iphone/itouch & bberries more are going online with mobile phones. Price still an issue – data plans are expensive. Cheapest plan for iphone (in DC) =$75 a month pre-tax.
  • Adults: 11% use twitter or update a status online – (as of 6 months ago) – twitter users more mobile – more text, more mobile internet, more mobile news consumption. ComScore Media Metrix chart showing likelihood of twitter use as deviating from the mean. http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html Read chart as – orange line is average likelihood of using twitter. 18-24 year olds are 12% less likely to use twitter than average, 12-17 year olds 41% less likely to tweet. 25-34 years olds are 30% more likely to twitter…etc

Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009 Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009 Presentation Transcript

  • Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009
  • Methodology
    • RDD surveys with teens 12 to 17 and a parent or guardian
      • Sept-Nov 2007 (n=700)
      • Nov-Feb 2008 (n=1102)
    • Focus groups
  • Teens and their tools
    • 77% of teens 12-17 own a game console
    • 74% of teens 12-17 own an iPod or Mp3 player
    • 71% of teens 12-17 own a cell phone
    • 60% have a desktop or laptop computer
    • 55% have a portable gaming device like a DS or a PSP
  • Mobile phone ownership growing
    • Mobile phone ownership is way up:
      • 45% of 12-17 year olds had them in 2004
      • 63% in 2006
      • 71% in early 2008.
    • Computer ownership is stable at least over the past two years
    • 88% of parents have mobile phones
    • 75% of adults have a mobile phone
    • Caveat: Concept of “ownership” varies from device to device
  • Who has a mobile phone?
    • Age is very important – huge bump up in mobile phone ownership at age 14
      • 52% of 12-13 year olds have a mobile phone
      • At age 14 jumps to 72%
      • By 17 - 84% of teens have a mobile phone
    • No gender differences in ownership
    • No significant difference in mobile phone ownership by race/ethnicity
    • Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets.
    • Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone.
  • Teens and phone use
    • 88% of teens talk to friends on a landline
    • 67% of teens talk to friends on a cell phone
      • 94% of teens with cell phones use them to talk to friends
    • 58% of all teens have sent text messages
      • 76% of teens with cell phones have sent texts
    • Daily:
    • 51% of teens with cell phones talk to their friends on the cell phone every day
    • 43% of teens send messages through online social networks daily
    • 38% of teens send text messages to each other daily
    • 32% of teens talk on their landline everyday
    • 29% spend time with friends in person
    • 26% send instant messages everyday
    • 16% send email daily
  • Teens and phone use: Voice
    • Girls more likely to talk on any kind of phone – landline or mobile.
    • Age isn’t a factor in landline use
    • Older teens with a cell phone much more likely to talk on cell phone everyday;
    • Younger teens with a cell phone tend to use them for voice calls a few times a week or less
    • Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership.
  • Teens and text messaging
    • Text messaging daily up since 2006
      • 27% of teens texted daily in 2006
      • 38% text daily in 2008
    • 54% of social network users have sent texts or IM through a social network site.
    • Girls more likely than boys to text
    • Older teens 15-17 also more likely to text message.
    • No racial/ethnic differences in texting
    • Slight bump up in frequency of texting by income
    • Not using twitter yet, via mobile or any other way.
    • Not really going online w/ phone; but this is changing
  • What teens aren’t using: Likelihood of Twitter use by age
  • Other mobile devices
    • Portable game players (Nintendo DS, PSP)
    • Owned predominately by younger teens 12-14 (67% vs. 44%)
    • Drops at age 14
    • Boys more likely to own (61% of boys have one, 49% of girls)
    • No difference in use by Race/Ethnicity or SES
    • PSP: Skype calling and IM, internet, RSS feeds
    • DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming,
  • 97% of teens play video games
    • 50% of teens played games “yesterday.”
    • 86% of teens play on a console like the Xbox, PlayStation, or Wii.
    • 73% play games on a desktop or a laptop computer.
    • 60% use a portable gaming device like a Sony PlayStation Portable, a Nintendo DS, or a Game Boy.
    • 48% use a cell phone or handheld organizer to play games.
    October 18, 2008
  • Most play many games
    • 80% of teens play five or more different game genres, and 40% play eight or more types of games.
    • Girls play an average of 6 different game genres; boys average 8 different types.
    October 18, 2008
  • Game Genres
    • We asked about 14 different game genres
    • 74% play racing games (NASCAR, Mario Kart)
    • 72% play puzzle games (Tetris, Solitaire, Bejeweled)
    • 68% play sports games (Madden, FiFA, Tony Hawk)
    • 67% play action games (GTA, Devil May Cry, Ratchet & Clank)
    • 66% play adventure games (Legend of Zelda, Tomb Raider)
    • 61% play rhythm games (Guitar Hero, DDR)
    • 59% play strategy games (Civilization, StarCraft)
    • 49% play simulations (The Sims, Rollercoaster Tycoon)
    • More….
    October 18, 2008
  • Game Genres, Cont.
    • 49% play fighting games (Super Smash Bros, Tekken, Mortal Kombat)
    • 47% play first person shooters (Halo, Counter-Strike, Half-Life)
    • 36% play role playing games (Final Fantasy, Knights of the Old Republic)
    • 32% play survival horror games (Resident Evil, Silent Hill)
    • 21% play MMOGs
    • 10% use virtual worlds
    October 18, 2008
  • MMOGs and Virtual Worlds
    • 20% of teens use MMOGs
      • 30% of boys have played them; 11% of girls
    • 10% of teens use virtual worlds
      • Boys just as likely as girls
      • Younger teens more likely than older teens: 13% of 12-14 year olds; 8% of 15-17 year olds.
    • Daily gamers more likely to play MMOGs and in Virtual worlds
    Image courtesy of rosefirerising via flickr under creative commons
  • Thank You! Amanda Lenhart [email_address] http://www.pewinternet.org