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Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009
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Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009


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Amanda Lenhart conducted a brownbag lunch for Federal Trade Commission Staff in May 2009. The presentation covers Pew Internet teens and mobile phone use from 2004-2008 as well data on youth and …

Amanda Lenhart conducted a brownbag lunch for Federal Trade Commission Staff in May 2009. The presentation covers Pew Internet teens and mobile phone use from 2004-2008 as well data on youth and gaming from early 2008.

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  • Cell phones, but also mobile gaming devices – another element of mobile connectivity that’s worth thinking about. Millions of children have them, particularly the Sony DS, particularly young children.
  • Adult phone ownership from Dec 2007 gadgets
  • 87% of cell phone users talk to their friends on a landline; 33% of cell owners talk to friends every day on landline.
  • 45% had a cell phone in 2004 and 10% of them used it to go online 7% had a pda in 2004, and 2% used it to go online. But with advent of iphone/itouch & bberries more are going online with mobile phones. Price still an issue – data plans are expensive. Cheapest plan for iphone (in DC) =$75 a month pre-tax.
  • Adults: 11% use twitter or update a status online – (as of 6 months ago) – twitter users more mobile – more text, more mobile internet, more mobile news consumption. ComScore Media Metrix chart showing likelihood of twitter use as deviating from the mean. Read chart as – orange line is average likelihood of using twitter. 18-24 year olds are 12% less likely to use twitter than average, 12-17 year olds 41% less likely to tweet. 25-34 years olds are 30% more likely to twitter…etc
  • Transcript

    • 1. Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009
    • 2. Methodology
      • RDD surveys with teens 12 to 17 and a parent or guardian
        • Sept-Nov 2007 (n=700)
        • Nov-Feb 2008 (n=1102)
      • Focus groups
    • 3. Teens and their tools
      • 77% of teens 12-17 own a game console
      • 74% of teens 12-17 own an iPod or Mp3 player
      • 71% of teens 12-17 own a cell phone
      • 60% have a desktop or laptop computer
      • 55% have a portable gaming device like a DS or a PSP
    • 4. Mobile phone ownership growing
      • Mobile phone ownership is way up:
        • 45% of 12-17 year olds had them in 2004
        • 63% in 2006
        • 71% in early 2008.
      • Computer ownership is stable at least over the past two years
      • 88% of parents have mobile phones
      • 75% of adults have a mobile phone
      • Caveat: Concept of “ownership” varies from device to device
    • 5. Who has a mobile phone?
      • Age is very important – huge bump up in mobile phone ownership at age 14
        • 52% of 12-13 year olds have a mobile phone
        • At age 14 jumps to 72%
        • By 17 - 84% of teens have a mobile phone
      • No gender differences in ownership
      • No significant difference in mobile phone ownership by race/ethnicity
      • Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets.
      • Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone.
    • 6. Teens and phone use
      • 88% of teens talk to friends on a landline
      • 67% of teens talk to friends on a cell phone
        • 94% of teens with cell phones use them to talk to friends
      • 58% of all teens have sent text messages
        • 76% of teens with cell phones have sent texts
      • Daily:
      • 51% of teens with cell phones talk to their friends on the cell phone every day
      • 43% of teens send messages through online social networks daily
      • 38% of teens send text messages to each other daily
      • 32% of teens talk on their landline everyday
      • 29% spend time with friends in person
      • 26% send instant messages everyday
      • 16% send email daily
    • 7. Teens and phone use: Voice
      • Girls more likely to talk on any kind of phone – landline or mobile.
      • Age isn’t a factor in landline use
      • Older teens with a cell phone much more likely to talk on cell phone everyday;
      • Younger teens with a cell phone tend to use them for voice calls a few times a week or less
      • Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership.
    • 8. Teens and text messaging
      • Text messaging daily up since 2006
        • 27% of teens texted daily in 2006
        • 38% text daily in 2008
      • 54% of social network users have sent texts or IM through a social network site.
      • Girls more likely than boys to text
      • Older teens 15-17 also more likely to text message.
      • No racial/ethnic differences in texting
      • Slight bump up in frequency of texting by income
      • Not using twitter yet, via mobile or any other way.
      • Not really going online w/ phone; but this is changing
    • 9. What teens aren’t using: Likelihood of Twitter use by age
    • 10. Other mobile devices
      • Portable game players (Nintendo DS, PSP)
      • Owned predominately by younger teens 12-14 (67% vs. 44%)
      • Drops at age 14
      • Boys more likely to own (61% of boys have one, 49% of girls)
      • No difference in use by Race/Ethnicity or SES
      • PSP: Skype calling and IM, internet, RSS feeds
      • DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming,
    • 11. 97% of teens play video games
      • 50% of teens played games “yesterday.”
      • 86% of teens play on a console like the Xbox, PlayStation, or Wii.
      • 73% play games on a desktop or a laptop computer.
      • 60% use a portable gaming device like a Sony PlayStation Portable, a Nintendo DS, or a Game Boy.
      • 48% use a cell phone or handheld organizer to play games.
      October 18, 2008
    • 12. Most play many games
      • 80% of teens play five or more different game genres, and 40% play eight or more types of games.
      • Girls play an average of 6 different game genres; boys average 8 different types.
      October 18, 2008
    • 13. Game Genres
      • We asked about 14 different game genres
      • 74% play racing games (NASCAR, Mario Kart)
      • 72% play puzzle games (Tetris, Solitaire, Bejeweled)
      • 68% play sports games (Madden, FiFA, Tony Hawk)
      • 67% play action games (GTA, Devil May Cry, Ratchet & Clank)
      • 66% play adventure games (Legend of Zelda, Tomb Raider)
      • 61% play rhythm games (Guitar Hero, DDR)
      • 59% play strategy games (Civilization, StarCraft)
      • 49% play simulations (The Sims, Rollercoaster Tycoon)
      • More….
      October 18, 2008
    • 14. Game Genres, Cont.
      • 49% play fighting games (Super Smash Bros, Tekken, Mortal Kombat)
      • 47% play first person shooters (Halo, Counter-Strike, Half-Life)
      • 36% play role playing games (Final Fantasy, Knights of the Old Republic)
      • 32% play survival horror games (Resident Evil, Silent Hill)
      • 21% play MMOGs
      • 10% use virtual worlds
      October 18, 2008
    • 15. MMOGs and Virtual Worlds
      • 20% of teens use MMOGs
        • 30% of boys have played them; 11% of girls
      • 10% of teens use virtual worlds
        • Boys just as likely as girls
        • Younger teens more likely than older teens: 13% of 12-14 year olds; 8% of 15-17 year olds.
      • Daily gamers more likely to play MMOGs and in Virtual worlds
      Image courtesy of rosefirerising via flickr under creative commons
    • 16. Thank You! Amanda Lenhart [email_address]