Teen Content Creators

Teen Content Creators
Shown at “The Power of Youth Voice:
What Kids Learn When They Create
With Digital Media”
November 18, 2009

Source: Pew Internet & American Life Project, August 18-September 14, 2009 Tracking Survey. N=2,253 adults, 18 and older, including 560 cell phone interviews. Margin of error is ±2%. For more information, please visit http://pewinternet.org Please note that prior to our January 2005 survey, the question used to identify internet users read, “Do you ever go online to access the Internet or World Wide Web or to send and receive email?” The current two-part question wording reads, “Do you use the internet, at least occasionally?” and “Do you send or receive email, at least occasionally?” Who’s online? The demographics of online adults Below is the percentage of each group who use the internet, according to our September 2009 survey. As an example, 76% of adult women use the internet.

Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007 http://pewinternet.org

Teen internet usage demographics 97%** $75,000+ 96%** $50,000-$74,999 93% $30,000-$49,999 86%* Less than $30,000 Annual Household Income 87%^ Hispanic 92% Black 96%^ White Race/Ethnicity 96% 15-17 92% 12-14 Age 93% Boys 95% Girls 94% All teens % who use internet or email Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. Margin of error is +/- 5%. ^ indicates numbers are significant to each other in each section. The % with * is significant to all other numbers with a ** in the column, but the other numbers with a ** in the column are not significant to each other.

Source: Pew Internet Project Survey of Parents and Teens, Oct-Nov. 2006. Margin of error is +/-4% for teen content creators (n=572). * Content creators are defined as teens who have done at least one of the following: created or worked on a blog, created or worked on webpages, shared original creative content, or remixed content they found online. Demographics of teen content creators The percentage of teen content creators* in each demographic category: Content creators are more likely to be girls and more likely to be older teens.

Source: Pew Internet & American Life Project. Survey conducted Nov. 2007-Feb. 2008. See "Teens, Video Games and Civics" (2008), available at http://pewinternet.org

How often does your school work involve writing? Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. See “Writing, Technology and Teens” (2008) by Amanda Lenhart et al. http://pewinternet.org (asked of teens ages 12-17)

Most common writing for school The percentage of teens (ages 12-17) who have done each activity for school work in the past year Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. N=700 for all teens. Margin of error is +/- 5%.

Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. See Writing, Technology and Teens (2008), by Amanda Lenhart et al. Available at http://pewinternet.org

Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. http://pewinternet.org

Most common non-school writing The percentage of teens (ages 12-17) who have done each activity just for themselves or just for fun in the past year Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. N=700 for all teens. Margin of error is +/- 5%. Note: respondents were not asked about writing up a science lab or taking notes in class outside of school.

Teens’ Daily Activities Source: Pew Internet & American Life Project, Gaming and Civic Engagement Survey of Teens/Parents, Nov. 2007-Feb. 2008. N=1,102 and margin of error is +/-3%, based on all teens ages 12-17. From “Teens and Mobile Phones Over the Past Five Years: Pew Internet Looks Back” (2009), available at http://pewinternet.org

Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. See Writing, Technology and Teens (2008), available at http://pewinternet.org

How teens communicate with friends using social networking sites The percentage of teen social networking site (SNS) users who... Source: Pew Internet Project Survey of Parents and Teens, Oct-Nov. 2006. Margin of error is +/-5% for teens who use social networking sites. Teen SNS users n=493.

Generational Differences in Online Activities Teens and Gen Y are more likely to engage in the following activities compared with older users ^ Source for Online Teens data: Pew Internet & American Life Project Surveys conducted Oct.-Nov. 2006 and Nov. 2007-Feb. 2008. Margin of error for online teens is ± 4% for Oct.-Nov. 2006 and ±3% for Nov. 2007-Feb. 2008. ^^ Source for Online Adult data: Pew Internet & American Life Project Surveys conducted August 2006, Feb.-March 2007, Aug.-Sept. 2007, Oct.-Dec. 2007, May 2008, August 2008, November 2008, December 2008, and Mar.-April 2009. Margin of error for all online adults is ±3% for these surveys. The average margin of error for each age group can be considerably higher than ± 3%, particularly for the "Matures" and "After Work" age groups. ~ Most recent teen data for these activities comes from the Pew Internet & American Life Project Teens and Parents Survey conducted Oct.-Nov. 2004. Margin of error is ± 4%.

Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. See Writing, Technology and Teens (2008) by Amanda Lenhart et al. Available at pewinternet.org

http:// PewInternet.org /topics/Teens.aspx http://twitter.com/ Pew_Internet For more information, visit Or follow us on Twitter at The Pew Research Center’s Internet & American Life Project Thank you.

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Teen Content Creators

by Pew Research Center's Internet & American Life Project on Dec 01, 2009

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Teen Content Creators — Presentation Transcript