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State of the Internet 2009: Pew Internet Project Findings and Implications for Libraries
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State of the Internet 2009: Pew Internet Project Findings and Implications for Libraries

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As the internet population has matured over time, binary distinctions between those who are online and offline have given way to a more robust understanding of the assets, actions and attitudes that ...

As the internet population has matured over time, binary distinctions between those who are online and offline have given way to a more robust understanding of the assets, actions and attitudes that affect user experience. Nearly ten years' worth of research conducted by The Pew Internet & American Life Project examines the growing role of technology in our lives, our changing expectations about how to find and use information, and the impact these changes will have on libraries and other institutions in the future.

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  • Image source info: 1) “Stuff on cats” – uploaded to Flickr on December 15, 2008 by Mihnea under a Creative Commons Attribution 2.0 license. Original image location: http://www.flickr.com/photos/fallout/3112312410/
  • Image source info: LOLCats image used with permission from www.icanhascheezburger.com Orginal image location: http://icanhascheezburger.com/2007/06/19/o-hai-googlz/
  • Image Source: http://www.flickr.com/photos/vol25/3174344385/ Uploaded on January 6, 2009 by vol25 under a Creative Commons Attribution-Noncommercial 2.0 Generic license
  • Image source info: uploaded to Flickr by bixentro on April 6, 2008 under a Creative Commons Attribution 2.0 Generic license. Original image available here: http://www.flickr.com/photos/bixentro/2392508895/
  • Image source: “Wonder Woman,” Uploaded to Flickr under a Creative Commons Attribution 2.0 Generic license on September 9, 2005 by headexplodie Original image located at: http://www.flickr.com/photos/anniewong/41662248/
  • Image source info: 1) “Old Romanian made phone” - Uploaded to Flickr on August 17, 2008 by cod_gabriel under a Creative Commons Attribution 2.0 license. Original image location: http://www.flickr.com/photos/8628950@N06/2770856499/ CC license: <a rel="&quot;cc:attributionURL&quot;" />http://www.flickr.com/photos/8628950@N06/</a> / <a rel="&quot;license&quot;" />CC BY 2.0</a> 2) “VIA Enables the Ultra Mobility Lifestyle 4” - Uploaded to Flickr on April 14, 2008 by viagallery.com under a Creative Commons Attribution 2.0 license. Original image location: http://www.flickr.com/photos/viagallery/2415500996/ CC license: <a rel="&quot;cc:attributionURL&quot;" />http://www.flickr.com/photos/viagallery/</a> / <a rel="&quot;license&quot;" />CC BY 2.0</a> Motivated by Mobility: Five groups in this typology – making up 39% of the adult population – have seen the frequency of their online use grow as their reliance on mobile devices has increased. For these groups, growth in frequency of online use is linked not only to increasing broadband adoption, but to positive and improving attitudes about how mobile access makes them more available to others. Across the groups, a lot of variation exists regarding what these changes mean to users. Some find this extra connectivity a platform for self expression. Others are not entirely positive about ICTs’ impacts on their lives. Stationary media will do: The remaining 61% of the adult population does not feel the pull of mobility – or anything else – drawing them further into the digital world. Across the five groups that make up this part of the population, several have a lot of technology at hand and have seen their tech assets grow in recent years. Yet ICTs remain on the periphery in their lives, suggesting that some adult Americans reach a plateau in their technology use. Some groups are content with this distant relationship to technology. For others, even a little modern gadgetry is too much.
  • Image source info: “Wired Man” Uploaded to Flickr by Mike Licht, NotionsCapital.com under a Creative Commons Attribution 2.0 Generic license on August 6, 2007 Original image location: http://www.flickr.com/photos/notionscapital/1034031447/
  • Image Source: http://www.flickr.com/photos/vol25/3174344385/ Uploaded on January 6, 2009 by vol25 under a Creative Commons Attribution-Noncommercial 2.0 Generic license

State of the Internet 2009: Pew Internet Project Findings and Implications for Libraries State of the Internet 2009: Pew Internet Project Findings and Implications for Libraries Presentation Transcript

  • State of the Internet 2009: Pew Internet Project Findings and Implications for Libraries 10.02.09 Mary Madden Pew Internet & American Life Project Presented to: New York Library Council
  • More internet users = more stuff on cats
  • LOLCats speak up!
  • Cats on Twitter: 140 meows or less
  • social mobile
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  • of each other (via Doc Searls)
  • Pew Internet: “Serving data since 1999”
  • Overall: 79% of adults online -up from 14% in 1995 -46% in 2000
  • Broadband = 63% Dial-up = 7% (April 2009)
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  • Teens (12-17) ->up from 73% (2000) 93% online (2007)
  • Online activity pyramid: by generation The vast majority of online adults from all generations uses email and search engines. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The majority of teens and Gen Y use SNS, but fewer maintain blogs. Online adults older than Gen X are less likely to use SNS. Generations Online in 2009 Basic online entertainment (online videos, playing games) E-commerce (online shopping, banking, and travel reservations) Research and information gathering (product research, news, health and religious information searches) Email and search Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use (instant messaging, visit SNS, read blogs)
  • Hype Wrangler: Reigning it in with data
  • Still stuck in the niches? Yes and no…
    • Podcast Downloading :
    • Grew from 7% in 2006 to 19% in 2008, but just 3% download podcasts on a typical day. Remains an early adopter profile of mostly young men
    • Second Life and Virtual Worlds :
    • Worth the investment? Depends on what you’re trying to do and who you’re trying to reach…NEW DATA: Just 4% of internet users have visited virtual worlds like Second Life.
    • Twitter and status updating :
    • 11% of online adults as of April 2009 and growing fast (NEW Sept. data TK). Now valued at $1BN. Many regard it as a sea-change technology moving search to the real-time Web.
  • Mobile access to the “cloud” 69% of online Americans have used “cloud computing” applications whose functionality is located on the web.
  • The Mobile Difference: Two Groups Stationary Media Majority 61% Motivated by Mobility 39%
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    • 56% of all Americans have accessed the internet by wireless means:
    •  39% of all Americans have used a laptop computer to go online wirelessly.
    •  32% of all Americans have gone online with a mobile device –a cell phone or other handheld device to check email, IM or access the internet for info.
  • *NEW DATA* As of September 2009, 3% of adults in the U.S. now own an e-book reader.
  • social mobile
  • More than ever, people will need:
    • Trusted “curators of content”
    • Help assessing the authority of info
    • Guidance navigating copyright and privacy
    • Non-commercial spaces—online and offline
    • Like the internet, libraries should be “porous” and “everywhere” (via Paul Holdengraber)
  • Thank you!
    • Mary Madden
    • Senior Research Specialist
    • Pew Internet & American Life Project
    • 1615 L Street NW
    • Suite 700
    • Washington, DC 20036
    • [email_address]
    • 202-419-4500