Social Media & Young Adults: Challenges & Opportunities for STD Prevention

Social Media & Young Adults: Challenges and Opportunities for STD Prevention Amanda Lenhart Pew Internet Project National STD Prevention Conference CDC March 9, 2010

Methodology
Two telephone surveys both completed in September 2009:
800 Teens 12-17 and a parent or guardian – RDD w/ cell phone sample
2253 American adults 18 and older – RDD with cell phone sample & Spanish language interviewing
Adult data from December 2009 survey of 18+, also w/ cellphone and Spanish interviews and January 2010 adult survey w/ oversample of 18-29, cellphones
9 focus groups with teens 12-18 in 4 cities in June & October 2009
Feb 2010

More Millennials are cell-only

Texting
66% of all teens use text messaging
59 % of all adults text
88% of 18-29 text
10 = median number of texts sent by adults in past 24 hrs.
20 = median number of texts sent in past 24 hrs by 18-29 year olds. Teens much higher.

Gaming
97% of all teens play video games of some kind
53% of all adults 18 and older play video games
8% of teens use virtual worlds
4% of adults use virtual worlds

More Millennials connected On the Go

Adults & Wireless Internet
55% of 18-29s go online on a cell phone | 30% of adults 30+ do
28% of 18-29s go online from a device other than cell phone or laptop | 10% of adults 30+ do, too.
African-American adults more likely to go online via a cell phone than English-speaking Hispanic or whites.

Online social network sites

What is Twitter?

Twitter

Video : Viewing and Sharing
52% of online adults watch videos online
72% of 18-29s watch videos online
20% of 18-29 have posted a video of themselves online
7% of all adults 18 and older have posted a video of themselves

Sending Sexts
No difference by gender
Oldest teens most likely to have sent
8% of 17 year olds
4% of 12 year olds
17% who pay for all the costs of the phone send sexts vs. 3% of others

Receiving Sexts
Again, no gender differences and increases by age
4% of 12 year olds
20% of 16 year olds
30% of 17 year olds
Sending texts, having unlimited texting plan increases receipt

Sexting Scenarios
Between two romantic partners, as a part of, instead of, or as a prelude to sex – never leaves couple
Between two romantic partners – but shared with others
Between two people where at least one would like to be in a relationship – shows interest

What you need to know
Need to know who uses a technology & how they use it before you can figure out how to use to reach folks w/ your message
Technology is constantly changing, as is access to it
Not all technology is a “push” technology. Opt-in is your friend

Thanks! Amanda Lenhart Pew Internet & American Life Project http://www.pewinternet.org [email_address] @amanda_lenhart (Twitter)

Resources
Millennials: Confident. Connected. Open to Change http://pewresearch.org/millennials/
Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Teens & Sexting http://www.pewinternet.org/Reports/2009/Teens-and-Sexting.aspx
Teens and Mobile Phones 2004-2009 http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx
Wireless Internet Use http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

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Social Media & Young Adults: Challenges & Opportunities for STD Prevention

by Pew Research Center's Internet & American Life Project on Mar 10, 2010

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Social Media & Young Adults: Challenges & Opportunities for STD Prevention — Presentation Transcript