Senior Citizens and Digital Technology

PewInternet.orgSenior Citizens and Digital TechnologyGeorge Mason UniversitySeptember 15, 2012Lee Rainie: Director, Pew Internet ProjectEmail: Lrainie@pewinternet.org

Generational self-definition

Internet users – 85%96% 93%87%79%67%40%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Broadband at home – 66%76% 74%67%58%47%21%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)Older Boomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Digital devicesMillennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)All onlineadults(18+)Cell phone 96% 95% 91% 85% 76% 63% 89%Desktopcomputer 54% 68% 66% 61% 54% 31% 58%Laptopcomputer 73% 69% 62% 49% 39% 20% 61%iPod or MP3player 69% 57% 36% 24% 10% 5% 44%Gameconsole 63% 63% 38% 19% 8% 3% 42%e-Bookreader 20% 26% 19% 13% 9% 5% 21%Tablet, likeiPad 28% 30% 27% 23% 17% 6% 25%

Smartphones – 46%66%59%38%27%12%3%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

56%40%25%11%4%1%0%20%40%60%80%100%Millennials(18-34)GenX(35-46)YoungerBoomers(47-56)OlderBoomers (57-65)SilentGeneration(66-74)G.I.Generation(75+)Download apps– 46%

Use social networking sites – 59%82%68%55%37%24%15%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

318.5197.6155.785.1 78.442.00.050.0100.0150.0200.0250.0300.0350.0Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)Mean size of SNS network

Other internetactivities

Internet activities – Email% of internet users92% 92% 91% 89% 88%82%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – Search engines% of internet users95% 90% 90% 92% 88%61%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – hobby or interest% of internet users88% 84% 89%82%68%61%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – maps or directions% of internet users87% 82% 83% 85%77% 74%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – Weather% of internet users82% 84% 79%86% 84%54%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – health info% of internet users77% 73% 71% 69%63%49%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – get news% of internet users77% 82% 77% 76%66%45%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – for fun% of internet users87%76%67% 63% 59%47%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – buy product% of internet users73% 70% 73% 78%57%47%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Internet activities – video-sharing site% of internet users91%77%62%49%34%27%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Mobile activities

Internet activities – mobile pix% of cell owners94%88%81%72%50%22%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Mobile activities – texting% of cell owners97% 92%79%61%41%10%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Mobile activities – access internet% of cell owners78%67%46%32%14%5%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Mobile activities – mobile email% of cell owners66% 61%44%28%13%6%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Mobile activities – check bank account% of cell owners44%31%25%14% 9% 5%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)

Other social media

Social media – Twitter% of internet users27%15%12%7%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+

Social media – LinkedIn% of internet users16%25%22%11%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+

Social media – Pinterest% of internet users16%12%13%4%0%5%10%15%20%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+

Social media – Instagram% of internet users27%8%6%4%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+

Social media – Tumblr% of internet users11%4%2%1%0%5%10%15%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+

Be notafraid

Thank you!

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Senior Citizens and Digital Technology

by Pew Research Center's Internet & American Life Project on Sep 14, 2012

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