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Public libraries in the digital age

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Mary Madden and Kathryn Zickuhr presented "Public libraries in the digital age" to the Chief Offices of State Library Agencies at their spring meeting. They presented findings on the rise of …

Mary Madden and Kathryn Zickuhr presented "Public libraries in the digital age" to the Chief Offices of State Library Agencies at their spring meeting. They presented findings on the rise of e-reading, including reading-device ownership and the general reading habits/preferences of Americans.

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  • 1. Public libraries in the digital age Kathryn Zickuhr and Mary Madden Pew Internet & American Life Project Presented to: Chief Officers of State Library Agencies Spring Meeting April 25, 2012
  • 2. About Pew Internet • Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC • Studies how people use digital technologies • Does not promote specific technologies or make policy recommendations • Research is primarily based on nationally representativepewinternet.org telephone surveys of adults
  • 3. About our libraries research• Goal: To study the changing role of public libraries and library users in the digital age• Funded by a three-year, $1.4 million grant from the Bill and Melinda Gates Foundation libraries.pewinternet.org
  • 4. RESEARCH TIMELINEStage I (August 2011-July 2012)Libraries + new technologies• The Rise of E-Reading - Published – Includes special focus on reading habits of people who own e-readers or tablet computers• E-books and libraries - June 2012 – Will include stories and quotes from online surveys of library staff and patrons (in the field now)• Library use in different community types• The habits of younger library users
  • 5. RESEARCH TIMELINEStage II (May-November 2012)The changing world of library services• The evolving role of libraries in communities – New library services – People’s expectations of libraries – “The library of the future”• The role of libraries in the life of special populations – Lower-income users, minorities, rural residents, senior citizens
  • 6. RESEARCH TIMELINEStage III (September 2012–April 2013)A typology of who does – and does not – use libraries• A “library user” typology – Different user “types” based on: • What their local libraries are like • How they use libraries • Attitudes about libraries in general• An updated, in-depth portrait of young library users
  • 7. What we have done so far…
  • 8. First report: The rise of e-reading 21% of American adults read an e-book in the last year 68% read a print book 11% listened to an audiobook
  • 9. The book format used by readers onany given day is changing% of adult book readers (age 18+) using this format on an average day, asof June 2010 and December 2011100% 95% 90% 84% 80% 70% 60% 50% Jun-10 40% Dec-11 30% 20% 15% 10% 4% 4% 4% 0% Print book E-book Audiobook
  • 10. Who are the readers behind the screens?Readers of e-books are more likelythan other readers to be:• Under age 50• College educated• Living in households earning $50K+Other key characteristics:• They read more books, more often,and for a wider range of reasons• More likely to buy than borrow
  • 11. How e-readers read their e-books% of all Americans age 16 and older who read an e-book in the past12 months, as of December 201150%40% 42% 41%30% 29%20% 23%10%0% On a cell phone On a computer On an e-book On a tablet reader computer
  • 12. How device owners read their e-books% of owners of each device who read e-books on that device100% 90% 93% 80% 81% 70% 60% 50% 40% 46% 30% 29% 20% 10% 0% On a cell phone* On a desktop or On an e-reader* On a tablet* laptop* * = among people who own that device
  • 13. The contours of the gadget landscape 29% of US adults own a specialized device for e- reading (either a tablet or an e-reader) – 19% of adults own an e-book reader – 19% of adults own a tablet computer
  • 14. What kind of e-reader do you own?% of American adult e-reader owners age 18+ who own each type ofe-book reader Other 3% Kobo Reader 1% Don’t know Kindle Pandigital 2% 9% Sony Reader 2% Nook Sony Reader Pandigital Nook 22% Kobo Reader Kindle 62% Other Don’t know
  • 15. What kind of tablet computer do you own?% of American adult tablet owners age 18+ who own each type oftablet computer Don’t iPad Nook Color 1% know 6% Kindle Fire Other 11%Motorola Xoom 1% Samsung Galaxy HP Touchpad 2% Samsung HP Touchpad Galaxy 5% Motorola Xoom iPad 61% Kindle Fire 14% Nook Color Other Don’t know
  • 16. What is the main reason you do notcurrently have an e-reader?% of American adults age 16+ who do not own an e-book reader, as of December 2011Just dont need one/don’t want one 24%Cost/can’t afford it 19Prefer books/print 16Don’t read/no time to read 10Don’t know what an e-reader is 5Don’t want to learn tech/don’t know how to use it 4Have enough other devices/use other devices 3Plan to get one/waiting for better features 3Have iPad/tablet 3Lack of time in general 2I’m too old 2Vision/health problems <1Other 3Don’t know/refused 5Dec. 2011 results are from a survey of 2,986 people age 16 and older conducted November 16-December21, 2011. The survey was conducted in English and Spanish and on landline and call phones. The margin oferror is +/- 2 percentage points. N for number of non-owners of e-reading devices=2,290.
  • 17. What is the main reason you do notcurrently have a tablet computer?% of American adults age 16+ who do not own a tablet computer, as of December 2011Just dont need one/don’t want one 35%Cost/can’t afford it 25Have enough devices/happy with current devices 20Don’t want to learn tech/don’t know how to use it 7Don’t know what a tablet computer is 2Plan to get one/waiting for better features 2I’m too old 2Lack of time in general 1Don’t read/no time to read <1Vision/health problems <1Prefer books/print <1Prefer to use library <1Other 2Don’t know/refused 3Dec. 2011 results are from a survey of 2,986 people age 16 and older conducted November 16-December21, 2011. The survey was conducted in English and Spanish and on landline and call phones. The margin oferror is +/- 2 percentage points. N for number of non-owners of e-reading devices=2,290.
  • 18. Which is better for these purposes, a printedbook or an e-book?% of Americans 16+ who have read both e-books and print books in the last 12 months Printed books E-books100% 81% 83%80% 73% 69%60% 53% 43% 45%40% 35% 25% 19%20% 13% 9% 0% Reading with a Sharing books Reading books Having a wide Reading while Being able to child with other in bed selection to traveling or get a book people choose from commuting quickly
  • 19. When you want to read a particulare-book, where do you look first?% of readers of e-books age 16+, as of December 201180% 75%70%60%50%40%30%20% 12%10% 5% 5%0% At an online At your public Someplace else Don’t know bookstore/website library
  • 20. Additional takeaways for librarians • The gadget doesn’t make the reader, but it may change the reader • 41% of tablet owners and 35% of e-reader owners said they were reading more since the advent of e-content • A majority of print readers (54%) and e-book readers (61%) prefer to purchase their own copies of these books; most audiobook listeners (61%) prefer to borrow their audiobooks
  • 21. WHAT’S NEXTOnline surveys: E-books and libraries• Two surveys: 1. Patrons who check out e-books 2. Staff at libraries that lend out e-books• Online surveys = Stories, not statistics• Focusing on public libraries in the U.S.• In the field now; surveys will be open until Friday, May 18th
  • 22. WHAT’S NEXTOnline surveys: E-books and libraries• Patrons survey – Please share! – http://bit.ly/pewebooksurvey – No password• Librarian survey – Please take! – http://bit.ly/pewlibrarian – Email Kathryn at kzickuhr@pewinternet.org for password
  • 23. Thank you!Kathryn ZickuhrEmail: kzickuhr@pewinternet.orgTwitter: @kzickuhrMary MaddenEmail: mmadden@pewinternet.orgTwitter: @mary_maddenlibraries.pewinternet.org