Technology use by different income groups

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session focused on identifying and using appropriate technologies to conduct research on low-income populations

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Technology use by different income groups

  1. 1. PewInternet.orgTechnology use by differentincome groupsAnnual Welfare Research and Evaluation ConferenceU.S. Department of Health and Human ServicesMay 29, 2013Mary Madden: Senior Researcher, Pew Internet ProjectEmail: mmadden@pewinternet.orgTwitter: @mary_madden
  2. 2. Which Pew are you?• Part of the Pew Research Center, anonpartisan “fact tank” based in DC.• PRC’s mission: provide high quality, impartialresearch that is freely available to the public• Data from nationally representative telephonesurveys of U.S. adults (on landlines and cellphones)• For 13+ years of tech use data:www.pewinternet.org
  3. 3. Keep in mind…Low income = <30K in HH income/per yr- 10-15% respondents don’t report income- Lower levels of education- Higher proportion of young adults + seniorsMore likely to be:• African-American or Hispanic• Living in rural areas
  4. 4. Internet users – 85% of adultsDecember 201273%90% 95% 99%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  5. 5. Broadband at home – 68% of adultsDecember 201247%71%86% 89%0%20%40%60%80%100%Under $30K $30K-$50k $5K-$75K Over $75K
  6. 6. Cell phones - 89% of adultsJanuary 201385%89%97% 97%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  7. 7. Mobile devices are changing theway we think aboutconnectivity…
  8. 8. “Cell-mostly” internet use• 31% of cell internet users do most of theironline browsing on their phonesLess than $30K = 43%*$30K-50K = 36%*$50-75K = 24%Over $75K = 21%
  9. 9. Other devices
  10. 10. Desktop or laptop - 78% of adultsDecember 201259%81%89%96%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  11. 11. Tablet- 31% of adultsJanuary 201326% 24%30%50%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  12. 12. Internet activities
  13. 13. Search engines% of internet users in February 201284%93%97% 95%45%54%66%76%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75KEver "Yesterday"
  14. 14. Health information in past 12 months% of internet users in September 201265%71%81% 80%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  15. 15. SNS – 67% of internet usersDecember 2012Less than $30K = 72%$30K-50K = 65%$50-75K = 66%Over $75K = 66%
  16. 16. Cell phone activities
  17. 17. Use email via phone% of cell owners September 201239%45%56%70%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  18. 18. Get news on phone% of cell users in April 201229% 31%43%53%11%19%22%33%-20%0%20%40%60%Under $30K $30K-$50K $50K-$75K Over $75KEver "Yesterday"
  19. 19. Mobile pix% of cell owners September 201277%83% 85%90%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  20. 20. Texting% of cell owners September 201278% 78%89% 90%0%20%40%60%80%100%Under $30K $30K-$50K $50K-$75K Over $75K
  21. 21. Use social networking site on phone% of cell users in April 201238% 40%48%45%25%29%36%32%0%20%40%60%80%Under $30K $30K-$50K $50K-$75K Over $75KEver "Yesterday"
  22. 22. Do banking on phone% of cell users in September 201227%31%34% 35%-20%0%20%40%60%Under $30K $30K-$50K $50K-$75K Over $75K
  23. 23. Get health information on phone% of cell users in April 201220%23%25%32%4% 3% 2%5%0%5%10%15%20%25%30%35%40%Under $30K $30K-$50K $50K-$75K Over $75KEver "Yesterday"
  24. 24. Visit govt. website on phone% of cell users in April 201215% 14%22% 21%3% 2%4% 4%0%5%10%15%20%25%30%35%40%Under $30K $30K-$50K $50K-$75K Over $75KEver "Yesterday"
  25. 25. Teens (12-17)
  26. 26. Teen Internet Access Demographics% of teens in each demographic groupAccess theInternetMobile Accessto Internet(phone, tablet,etc)AccessInternetMostly on CellPhoneAll teens, ages 12-17 (n=802) 95% 74% 25%Teen Gendera Boys(n=405) 97b 72 20b Girls (n=397) 93 76 29aAge of Teena 12-13 (n=246) 93 71 16b 14-17 (n=556) 96 76 29aParent Household Incomea Less than $30,000/yr (n=154) 89 66 30cb $30,000-$49,999 (n=155) 94 72 25cc $50,000-$74,999 (n=110) 99a 79 14d $75,000+ (n=335) 99ab 79a 24cSource: Pew Internet Teens and Privacy Management Survey, July 26-September 30, 2012. N=802 parents of teens ages 12-17 and 802teens ages 12-17. Margin of error is +/- 4.5 percentage points.Note: Columns marked with a superscript letter (a) or another letter indicate a statistically significant difference between that row and therow designated by that superscript letter. Statistical significance is determined inside the specific section covering each demographic trait.
  27. 27. Twitter and social networking site usage demographicsAmong teen internet users, the % who use a SNS or Twitter, by demographicUse a socialnetworking siteUse TwitterAll teen internet users (n=778) 81% 24%Gendera Boys (n=395) 79 19b Girls (n=383) 84 31aAgea 12-13 (n=234) 65 13b 14-17 (n=544) 89a30aAnnual Household Incomea Less than $50,000 (n=292) 83 24b $50,000 or more (n=440) 78 24
  28. 28. Thanks!Mary Madden: Senior Researcher, Pew Internet ProjectEmail: mmadden@pewinternet.orgTwitter: @mary_madden

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