Broadband: The Power of Adoption Lee Rainie, Director, Pew Internet Project 10.27.11 Hood River, OR Email:  [email_address...
Executive summary <ul><li>Broadband adoption has a(n) … </li></ul><ul><ul><li>Broad economic payoff </li></ul></ul><ul><ul...
<ul><li>The spread of broadband and its impact is tied to two other revolutions in digital technology that have occurred i...
Revolution #1  Internet and Broadband
Digital Revolution 1 Internet (78%) and Broadband at home (62%) 64%  62%
Home b-band Oregon = 70% (2009) http:// www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
Home broadband adoption by community type
Demographic factors correlated w/ broadband adoption Source: Pew Internet Project, April 2009 tracking survey 10/5/2010 Tr...
Consequences for info ecosystem Explosion of creators and niches
Networked creators among internet users <ul><li>65% are social networking site users </li></ul><ul><li>55% share photos </...
Revolution #2  Wireless Connectivity
Digital Revolution 3 Mobile – 84% 327.6 Total U.S. population: 315.5 million
Cell phone owners – 84% adults 96 %  90%  85%  58%  Urban-84%  Suburban-86%  Rural-77%
35% own “smartphones”
Main internet use device 10/13/2011 Which Device Do You Mostly Use to Go Online?  (among smartphone owners)
Revolution #3 Social Networking
The social networking population is more diverse than you might think 2/22/2011 5x 5x 7x 5x Urban-64%  Suburban-65%  Rural...
 
How do you convince non-users to adopt broadband?
By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadban...
Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking surv...
 
 
 
Social media as a “hook” for seniors <ul><li>Older adults are among the most resistant, but once converted they often come...
<ul><li>Back to my executive summary </li></ul>
Community economic payoff <ul><li>21% of GDP growth last 5 years –  mostly  in traditional industries  </li></ul><ul><li>1...
Information access payoff  <ul><li>Pervasive sense of availability of information and media </li></ul><ul><li>30% growth i...
Social payoff: What? Me isolated? <ul><li>Internet users have bigger, more diverse social networks </li></ul><ul><li>More ...
Civic, participatory payoff <ul><li>Spread of broadband is associated with … </li></ul><ul><ul><li>greater civic engagemen...
Health outcomes payoff <ul><li>Monitoring </li></ul><ul><li>Interventions and reinforcement </li></ul><ul><li>Skills train...
Health outcomes payoff <ul><li>Have you or has anyone you know been  HELPED  by following medical advice or health informa...
Educational attainment payoff? <ul><li>Different learners and learning spaces </li></ul><ul><li>More self directed, less t...
 
Revolution #4  Post PC, new interfaces, better search (including images/videos), local awareness, augmented reality, socia...
Revolution #5  Internet of things,  big data
<ul><li>Thank you! </li></ul><ul><li>Questions? </li></ul>
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Oregon Broadband: The Power of Adoption

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  • Title: How Communities Learn Subject: Lee Rainie, Director of the Pew Research Center’s Internet &amp; American Life Project, will discuss the latest trends in Americans use of the internet and smart phones and how people use technology to learn and share information about their communities. He will explore the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather information and make sense of it.
  • http://www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
  • Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
  • This is the way Pew Internet measures content creation….
  • Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year. Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those ages 30-49 and 86% of those ages 18-29.
  • Sources: 30% growth per year: “How Much Information? 2003” Hal Varian et al http://www2.sims.berkeley.edu/research/projects/how-much-info-2003/execsum.htm#summary 3.5 times more info: “How Much Information” UCSD, James Short et al http://hmi.ucsd.edu/howmuchinfo_research_report_consum.php 7.5 hours a day: “Daily Media Use Among Children” Kaiser Family Foundation http://www.kff.org/entmedia/entmedia012010nr.cfm Search: Pew Internet 2011 report http://pewinternet.org/Reports/2011/Search-and-email.aspx
  • Source: Pew Internet “Social Networking Sites and Our Lives” http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
  • Oregon Broadband: The Power of Adoption

    1. 1. Broadband: The Power of Adoption Lee Rainie, Director, Pew Internet Project 10.27.11 Hood River, OR Email: [email_address] Twitter: @Lrainie
    2. 2. Executive summary <ul><li>Broadband adoption has a(n) … </li></ul><ul><ul><li>Broad economic payoff </li></ul></ul><ul><ul><li>Information-access payoff </li></ul></ul><ul><ul><li>Social payoff (probably) </li></ul></ul><ul><ul><li>Civic and participatory payoff </li></ul></ul><ul><ul><li>Health payoffs </li></ul></ul><ul><li>We don’t know if broadband adoption has an … </li></ul><ul><ul><li>Educational payoff (data are mixed and weak) </li></ul></ul>
    3. 3. <ul><li>The spread of broadband and its impact is tied to two other revolutions in digital technology that have occurred in the past decade </li></ul>
    4. 4. Revolution #1 Internet and Broadband
    5. 5. Digital Revolution 1 Internet (78%) and Broadband at home (62%) 64% 62%
    6. 6. Home b-band Oregon = 70% (2009) http:// www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
    7. 7. Home broadband adoption by community type
    8. 8. Demographic factors correlated w/ broadband adoption Source: Pew Internet Project, April 2009 tracking survey 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Rural resident Married or living with partner Disabled Employed full time African-American
    9. 9. Consequences for info ecosystem Explosion of creators and niches
    10. 10. Networked creators among internet users <ul><li>65% are social networking site users </li></ul><ul><li>55% share photos </li></ul><ul><li>37% contribute rankings and ratings </li></ul><ul><li>33% create content tags </li></ul><ul><li>30% share personal creations </li></ul><ul><li>26% post comments on sites and blogs </li></ul><ul><li>15% have personal website </li></ul><ul><li>15% are content remixers </li></ul><ul><li>14% are bloggers </li></ul><ul><li>13% use Twitter </li></ul><ul><li>6% location services – 9% allow location awareness from social media </li></ul>
    11. 11. Revolution #2 Wireless Connectivity
    12. 12. Digital Revolution 3 Mobile – 84% 327.6 Total U.S. population: 315.5 million
    13. 13. Cell phone owners – 84% adults 96 % 90% 85% 58% Urban-84% Suburban-86% Rural-77%
    14. 14. 35% own “smartphones”
    15. 15. Main internet use device 10/13/2011 Which Device Do You Mostly Use to Go Online? (among smartphone owners)
    16. 16. Revolution #3 Social Networking
    17. 17. The social networking population is more diverse than you might think 2/22/2011 5x 5x 7x 5x Urban-64% Suburban-65% Rural-49%
    18. 19. How do you convince non-users to adopt broadband?
    19. 20. By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption 22% … of American adults are not online 34% of them have some past or current contact w/ internet 10% of them want to use the internet in the future 61% of them would need assistance getting online
    20. 21. Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption
    21. 25. Social media as a “hook” for seniors <ul><li>Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility </li></ul><ul><li>Renewed connections can provide a support network for people nearing retirement or beginning a new career </li></ul><ul><li>Those with a chronic disease are especially likely to reach out for support online </li></ul><ul><li>Social media bridges generational gaps and provides a shared space for interactions </li></ul>10/5/2010 Trends in Home Broadband Adoption
    22. 26. <ul><li>Back to my executive summary </li></ul>
    23. 27. Community economic payoff <ul><li>21% of GDP growth last 5 years – mostly in traditional industries </li></ul><ul><li>10% productivity gain in medium and small biz </li></ul><ul><li>$500 per capita GDP growth in 15 years (took Industrial Rev. 50 years to have same effect) </li></ul><ul><li>More than 2.4 jobs created for every one destroyed </li></ul><ul><li>U.S. consumer “surplus” of $64B </li></ul>http://www.mckinsey.com/mgi/publications/internet_matters/pdfs/MGI_internet_matters_full_report.pdf
    24. 28. Information access payoff <ul><li>Pervasive sense of availability of information and media </li></ul><ul><li>30% growth in digital info/year </li></ul><ul><li>3.5 times more information in a person’s life now than in 1980 </li></ul><ul><li>More time with media and multitasking 7.5 hrs/day </li></ul><ul><li>Miracle of search – 92% / 59% </li></ul><ul><li>Rise of amateur experts </li></ul>
    25. 29. Social payoff: What? Me isolated? <ul><li>Internet users have bigger, more diverse social networks </li></ul><ul><li>More close ties </li></ul><ul><li>More trusting </li></ul><ul><li>More civic involvement </li></ul><ul><li>More social support </li></ul><ul><li>MySpace – more open to others’ views … and everybody else the same </li></ul>
    26. 30. Civic, participatory payoff <ul><li>Spread of broadband is associated with … </li></ul><ul><ul><li>greater civic engagement (but not civic contentment!) </li></ul></ul><ul><ul><li>focus on government performance and transparency </li></ul></ul><ul><ul><li>more involvement with schools </li></ul></ul><ul><ul><li>greater patronage of libraries </li></ul></ul><ul><ul><li>SNS and more diverse involvement </li></ul></ul>
    27. 31. Health outcomes payoff <ul><li>Monitoring </li></ul><ul><li>Interventions and reinforcement </li></ul><ul><li>Skills training – meds/devices </li></ul><ul><li>Emotional and social support among peers </li></ul><ul><li>“ Information prescriptions” </li></ul><ul><li>Amateur research contributions – online recruitment, communities and clinical trials </li></ul>
    28. 32. Health outcomes payoff <ul><li>Have you or has anyone you know been HELPED by following medical advice or health information found on the internet? </li></ul><ul><li>Major help – 10% </li></ul><ul><li>Moderate help – 20% </li></ul><ul><li>Minor help – 11% </li></ul><ul><li>No help – 50% </li></ul><ul><li>Don’t know – 4% </li></ul><ul><li>Have you or has anyone you know been HARMED by following medical advice or health information found on the internet? </li></ul><ul><li>Major harm – 1% </li></ul><ul><li>Moderate harm – 1% </li></ul><ul><li>Minor harm – 1% </li></ul><ul><li>No harm – 94% </li></ul><ul><li>Don’t know – 3% </li></ul>41% 3%
    29. 33. Educational attainment payoff? <ul><li>Different learners and learning spaces </li></ul><ul><li>More self directed, less top-down </li></ul><ul><li>Better arrayed to capture new information inputs </li></ul><ul><li>More reliant on feedback and response </li></ul><ul><li>More inclined to collaboration </li></ul><ul><li>More open to cross discipline insights and creating their own “tagged” taxonomies </li></ul><ul><li>More oriented towards people being their own individual nodes of production </li></ul>
    30. 35. Revolution #4 Post PC, new interfaces, better search (including images/videos), local awareness, augmented reality, social graph
    31. 36. Revolution #5 Internet of things, big data
    32. 37. <ul><li>Thank you! </li></ul><ul><li>Questions? </li></ul>

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