One voice, many inflections: communicating about health in the digital age

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One voice, many inflections: communicating about health in the digital age

  1. 1. @SusannahFox @PewResearchOne voice, many inflectionsCommunicating about health in the digital age
  2. 2. U.S.: 87% own a cell phone
  3. 3. U.S.: 81% use the internet
  4. 4. U.S.: Clinicians are central, but still a node onan information network
  5. 5. U.S.: Different sources for different information
  6. 6. U.S.: Dr. Social joins Dr. Google• 35% of U.S. adults say they have gone online specifically totry to figure out what medical condition they or someone elsemight have.• Search is still the starting point for 8 in 10 U.S. internet userslooking for health information (not WebMD, Wikipedia, orFacebook, for example).• Half of health searches are conducted on behalf of someoneelse.•1 in 4 U.S. internet users have, in the last 12 months, read orwatched someone else’s experience about health or medicalissues (such as on a blog).• 16% of U.S. internet users have, in the last 12 months, goneonline to find others who might share the same healthconcerns.
  7. 7. Worldwide: 86% Own Cell PhonesBased on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data areavailable.507382 85 862002 2007 2010 2011 2012% Own a cell phone
  8. 8. Worldwide: 54% Use InternetBased on median % across 14 nations where 2012, 2011, 2010 and 2007 data are available.384553 542007 2010 2011 2012% Use internet
  9. 9. Use of Social Networking Sites7068633629293030313334343435383940404949505052316197361844671582436917303092933948965516334506320575156382551422122422115PakistanIndiaJordanGreeceEgyptJapanChinaMexicoGermanyTunisiaLebanonTurkeyItalyFranceBrazilPolandSpainCzech Rep.RussiaU.S.BritainYes No Nointernet**Respondents who do not use the internet.Based on total sample. “Don’t know/Refused” not shown.
  10. 10. Social Networking Usage706863*Based on total sample.**Based on those who use social networking sites. Pakistan not shown due to sample size.% Saying they usesocial networkingsites*Do you ever use social networking sites to share your views about…**Music & movies Community issues Sports Politics Religion% % % % % %U.S. 50 63 47 49 37 32Britain 52 49 36 35 30 8France 39 59 14 40 18 8Germany 34 50 42 29 27 7Spain 49 62 48 48 34 13Italy 38 75 64 44 36 16Greece 29 83 51 41 34 13Poland 40 55 40 35 19 9Czech Rep. 49 61 45 37 27 9Russia 50 67 34 38 31 15Turkey 35 78 63 61 57 53Egypt 30 67 74 53 63 63Jordan 29 68 80 68 60 62Lebanon 34 48 81 22 68 8Tunisia 34 77 82 64 67 63Pakistan 3 -- -- -- -- --China 31 86 50 50 35 10India 6 85 41 82 45 40Japan 30 59 32 33 22 1Brazil 40 74 38 51 31 43Mexico 33 84 40 42 21 15MEDIAN 34 67 46 43 34 14
  11. 11. SNS Use by Education% Use social networkingNo college degree College degree Gap% %U.S. 44 63 +19Poland 36 67 +31Italy 35 59 +24Greece 26 48 +22France 35 53 +18Spain 46 56 +10Czech Rep. 47 56 +9Britain 49 57 +8Russia 43 65 +22Egypt 18 81 +63Turkey 30 78 +48Lebanon 24 71 +47Tunisia 29 68 +39Jordan 24 61 +37China 29 79 +50India 4 33 +29Japan 21 45 +24
  12. 12. Young Much More Likely to UseSocial Networking706863% That use social networking (based on total)18-29 30-49 50+ Oldest-youngest gap% % %U.S. 80 59 28 -52Italy 91 52 13 -78Poland 82 53 8 -74Britain 94 66 22 -72Greece 74 35 4 -70Spain 91 58 24 -67France 81 47 17 -64Czech Rep. 87 57 25 -62Germany 69 42 16 -53Russia 84 59 20 -64Lebanon 66 28 4 -62Turkey 69 31 7 -62Tunisia 64 25 7 -57Egypt 50 22 18 -32Jordan 35 35 6 -29Pakistan 4 2 0 -4Japan 71 41 10 -61China 61 26 8 -53India 12 3 1 -11Mexico 63 29 7 -56Brazil 62 43 12 -50
  13. 13. SNS: Sharing Views on Musicand Movies Most Popular706863Based on those who use social networking sites.Median % across 20 countries. Pakistan not included in calculation of median due to samplesize.6746433414Music and moviesCommunity issuesSportsPoliticsReligionDo you ever use social networking sites to share your views about…?
  14. 14. Arab Publics Share Views aboutPolitics, Community, Religion706863*Based on total sample.**Based on those who use social networking sites. Pakistan not included in calculation ofmedian due to sample size.Do you ever use social networking sites toshare your views about…**% Saying they usesocial networkingsites* PoliticsCommunityissues Religion% % % %Lebanon 34 68 81 8Tunisia 34 67 82 63Egypt 30 63 74 63Jordan 29 60 80 6221-nationmedian34 34 46 14
  15. 15. Cell Phone Usage706863*Based on those who own a cell phone.% Saying theyown a cellphoneOn your cell phone, do you regularly…*Make callsSend textmessagesTake pictures/videoUse theinternet% % % % %U.S. 86 95 72 67 51Britain 92 96 86 61 52France 86 96 79 61 35Germany 89 84 58 34 29Spain 95 98 74 67 36Italy 91 99 74 52 23Greece 89 99 71 55 12Poland 82 97 83 54 31Czech Rep. 99 97 85 50 25Russia 88 98 78 55 33Turkey 85 98 60 39 26Egypt 76 99 75 56 14Jordan 94 96 68 47 22Lebanon 82 98 90 31 24Tunisia 91 99 69 31 20Pakistan 52 99 36 13 4China 93 99 75 49 36India 56 100 42 28 9Japan 87 99 83 79 51Brazil 84 99 72 62 22Mexico 63 91 93 70 27MEDIAN 87 98 74 54 26
  16. 16. Smart Phone Users706863Based on those who own a cell phone and regularly use the internet on their phone.Pakistan not shown due to sample size.On your cell phone, do you regularly…Access SNS Get info related to job Get consumer info Get political news% % % %U.S. 60 54 64 57Britain 68 47 62 45France 56 49 53 46Germany 49 47 47 44Spain 64 66 51 58Italy 67 48 41 37Greece 72 45 45 35Poland 53 44 50 43Czech Rep. 47 60 53 41Russia 64 40 40 24Turkey 67 48 45 45Egypt 79 18 26 65Jordan 54 17 40 25Lebanon 69 37 28 40Tunisia 63 39 30 39China 31 29 27 48India 58 60 40 42Japan 45 48 50 64Brazil 64 44 35 32Mexico 74 43 29 31MEDIAN 64 46 43 43
  17. 17. Smart Phones More CommonAmong Young People706863Based on those who own a cell phone.On your cell phone, do you regularly use the internet?18-29 30-49 50+ Oldest-youngest gap% % %U.S. 76 59 30 -46Britain 86 62 25 -61France 65 40 14 -51Spain 66 43 16 -50Italy 54 32 6 -48Poland 54 35 9 -45Germany 56 34 15 -41Greece 37 11 1 -36Czech Rep. 43 33 9 -34Russia 68 32 6 -62Turkey 49 19 3 -46Tunisia 38 12 5 -33Lebanon 37 21 10 -27Egypt 19 13 8 -11Pakistan 7 1 0 -7Jordan 18 28 18 0China 70 28 7 -63Japan 87 66 25 -62India 18 4 2 -16Mexico 46 18 8 -38Brazil 40 17 6 -34
  18. 18. Thank you!Susannah FoxPew Research Centersfox@pewinternet.org@SusannahFoxReports, data sets: pewinternet.orgBlog: susannahfox.com

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