Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns


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Blurb: Kristen Purcell and Amanda Lenhart will be speaking at the Office of National Drug Control Policy’s Above the Influence Campaign Summit, which will be held in Washington DC on September 28-29, 2010. The event will focus on providing ONDCP’s local community partners with the tools necessary to effectively engage teens in campaign activities. Kristen and Amanda will share Pew Internet data on teen internet use and communication trends that local ONDCP partners can use to inform their community outreach efforts.

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  • 76% of families with 12-17 yos have bbd, up from 71% in Feb 2008. Low income/ low parent education less likely to have bbd Black families less likely to have bbd than white families.
  • No other demographic difference in cell phone ownership
  • Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns

    1. 1. Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns Kristen Purcell, Associate Director for Research Amanda Lenhart, Senior Research Specialist Pew Internet & American Life Project Above the Influence Campaign Summit Washington, DC September 29 th , 2010
    2. 2. <ul><li>Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC </li></ul><ul><li>Provide high quality, objective data to thought leaders and policy makers </li></ul><ul><li>Funded by the Pew Charitable Trusts </li></ul><ul><li>All teen trends are based on nationally representative telephone surveys of US teens ages 12-17 drawn from dual-frame (RDD/cell) samples </li></ul>
    3. 3. Today’s Discussion <ul><li>Teen Internet Use </li></ul><ul><ul><li>Whose online? </li></ul></ul><ul><ul><li>What do teens actually do online? </li></ul></ul><ul><li>Teen Communication Trends </li></ul><ul><ul><li>The rise of mobile </li></ul></ul><ul><ul><li>Teen communication preferences and trends </li></ul></ul><ul><li>Final Thoughts </li></ul><ul><ul><li>What does this mean for public health campaigns? </li></ul></ul>
    4. 4. US Teen and Adult Internet Use
    5. 5. Teen Internet Access
    6. 6. Online social network sites
    7. 7. US Adult and Teen Social Media Use Percent of internet users in each age group who use…
    8. 8. Teen Social Network Site Use by Age
    9. 10. Teen Twitter use
    10. 11. What else do teens do online?
    11. 12. Content Sharing is Flat for Teens
    12. 13. Remixing is flat
    13. 14. Blogging is on the decline
    14. 15. Online health information seeking
    15. 16. Summary of US Teen Online Activities <ul><li>93% of teens are internet users </li></ul><ul><li>73% of online teens use SNS (up 50%) </li></ul><ul><li>14% blog (down 50%) </li></ul><ul><li>8% use Twitter </li></ul><ul><li>38% share content online (steady) </li></ul><ul><li>62% get news about current events and politics </li></ul><ul><li>48% buy things online </li></ul><ul><li>31% get health, dieting, fitness info </li></ul><ul><li>17% get info about sensitive health topics </li></ul>
    16. 17. US Teen Mobile Use
    17. 18. US Teen Mobile Use
    18. 19. US Teen Mobile Use
    19. 32. Final Thoughts <ul><li>Teen SNS use is on the rise, but Twitter is not the tool of choice </li></ul><ul><li>Cell phones leap frog connectivity roadblocks for low income, minority teens (and adults) </li></ul><ul><li>Teens are not monolithic – so a multi-pronged approach is prudent </li></ul><ul><li>Changes suggest a move towards mobile… </li></ul><ul><li>… but teens do not always embrace the newest thing </li></ul>
    20. 33. Thank you! <ul><li>Kristen Purcell </li></ul><ul><li>Associate Director for Research </li></ul><ul><li>Email: </li></ul><ul><li>Twitter: </li></ul><ul><li>Amanda Lenhart </li></ul><ul><li>Senior Research Specialist </li></ul><ul><li>Email: </li></ul><ul><li>Twitter: </li></ul>