New data on technology adoption by older adults
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  • Translation: We’re the public opinion, “just the facts”, non-advocacy, non-policy part of the Pew universe.
  • In June 1995, 14% of American adults 18+ used the internet. <br /> Just five years later in 2000, when this chart begins, half of adults were online. <br /> Now, eight in ten adults use the internet, including almost six in ten adults 65+. <br />
  • For reference: <br /> Among seniors ages 65-69, 48% are men and 52% are women. After age 75, the population is 39% men, 60% women. <br /> Additionally, among all seniors ages 65 and older, women make up 62% of those without a high school education; men make up a majority (54%) of college graduates. <br /> Women make up 65% of those living in households earning less than $30,000 per year; Men make up 61% of those living in households earning at least $75,000 annually. <br />
  • For reference: <br /> Among seniors ages 65-69, 48% are men and 52% are women. After age 75, the population is 39% men, 60% women. <br /> Additionally, among all seniors ages 65 and older, women make up 62% of those without a high school education; men make up a majority (54%) of college graduates. <br /> Women make up 65% of those living in households earning less than $30,000 per year; Men make up 61% of those living in households earning at least $75,000 annually. <br />
  • 29% of seniors are living with a disability, handicap, or chronic disease that keeps them from participating fully in work, school, housework, or other activities.
  • Over three-quarters of seniors (77%) own a cell phone. <br /> However, as of January 2014, as many (or more) seniors own a tablet computer (25%) as a smartphone (18/22%, depending on survey)
  • Among seniors, internet users (79%) are far more likely than non-internet users (48%) to say that people without internet access are missing out on information. SNS users: 85% / Smartphone users: 86% / All 65+: 66%
  • Just 18% of seniors say they would feel comfortable learning to use a new device (like a smartphone or tablet) on their own.

Transcript

  • 1. New data on technology adoption by older adults Kathryn Zickuhr Research Associate, Pew Research Center’s Internet Project March 26, 2014 Presented to CTIA-The Wireless Association @kzickuhr | @pewinternet | @pewresearch
  • 2. March 26, 2014 2www.pewinternet.org About Pew Research Center Does not promote specific technologies or make policy recommendations More: pewresearch.org/internet @pewresearch (all topics) @pewinternet (internet & tech) Data in this talk based on nationally representative telephone surveys of U.S. adults
  • 3. % of adults who go online, 2000-present Internet use over time March 26, 2014 3www.pewinternet.org 59% 86% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 All adults 18+ Seniors 65+
  • 4. March 26, 2014 4www.pewinternet.org 74% 40% 68% 29% 47% 24% 37% 21% Go online (total) Go online via mobile device Ages 65-69 70-74 75-79 80 and older 59% of seniors ages 65+ use the internet, and 30% go online via mobile device September 2013 data
  • 5. July 1, 2014 5www.pewinternet.org September 2013 data Differences by household income & gender 39% 18% 90% 57% Go online (total) Go online via mobile < $30k /yr $75k+ /yr 65% 34% 55% 28% Go online (total) Go online via mobile Men Women
  • 6. July 1, 2014 6www.pewinternet.org September 2013 data Differences by gender + household income 38% 18% 40% 18% Go online (total) Go online via mobile Men < $30k Women < $30k 90% 52% 86% 48% Go online (total) Go online via mobile Men $50k+ Women $50k+
  • 7. July 1, 2014 7www.pewinternet.org 47% 21% 65% 35% Go online Go online via mobile device Living with a disability Not living with a disability Not living with a disability 29% of seniors are living with a disability Seniors living with a disability are less likely to use the internet, including mobile September 2013 data
  • 8. 83 91 55 77 May 2011 May 2012 May 2013 7/1/2014 www.pewinternet.org The vast majority of American adults now own a cell phone of some kind, including 77% of all seniors ages 65 and older. All adults 18+ Seniors 65+ Sept. 2013
  • 9. 35 55 11 18 May 2011 May 2012 May 2013 7/1/2014 www.pewinternet.org However, younger adults are still far more likely to own smartphones All adults 18+ Seniors 65+ Sept. 2013
  • 10. July 1, 2014 10www.pewinternet.org These patterns of mobile ownership continue with older age groups September 2013 data 84% 29% 84% 21% 72% 10% 61% 5% Cell phone (total) Smartphone Ages 65-69 70-74 75-79 80 and older
  • 11. 8 2 May 11 May 12 May 13 7/1/2014 www.pewinternet.org 42% of all adults own a tablet 25% of seniors own a tablet Jan. 2014 We’re starting to see a somewhat different story with tablet ownership
  • 12. As of early 2014, about as many seniors own a tablet computer as a smartphone July 1, 2014 12www.pewinternet.org January 2014 data 92% 55% 75% 42% 32% 78% 22% 62% 25% 22% Cell phone Smartphone Desktop/laptop Tablet E-reader All adults Seniors 65+
  • 13. 13 Internet users (79%) are far more likely than non-internet users (48%) to say that people without internet access are missing out on information. September 2013 data Among seniors ages 65+
  • 14. 7/1/2014 www.pewinternet.org September 2013 data
  • 15. Thank you! Kathryn Zickuhr Research Associate kzickuhr@pewresearch.org Pew Research Center pewresearch.org pewresearch.org/internet March 26, 2014 Presented to CTIA-The Wireless Association @kzickuhr | @pewinternet | @pewresearch