New data on technology
adoption by older adults
Kathryn Zickuhr
Research Associate, Pew Research Center’s Internet Project...
March 26, 2014 2www.pewinternet.org
About Pew Research Center
Does not promote specific technologies or make
policy recomm...
% of adults who go online, 2000-present
Internet use over time
March 26, 2014 3www.pewinternet.org
59%
86%
0%
10%
20%
30%
...
March 26, 2014 4www.pewinternet.org
74%
40%
68%
29%
47%
24%
37%
21%
Go online (total) Go online via mobile device
Ages 65-...
July 1, 2014 5www.pewinternet.org
September 2013 data
Differences by household income & gender
39%
18%
90%
57%
Go online
(...
July 1, 2014 6www.pewinternet.org
September 2013 data
Differences by gender + household income
38%
18%
40%
18%
Go online
(...
July 1, 2014 7www.pewinternet.org
47%
21%
65%
35%
Go online Go online via
mobile device
Living with a disability
Not livin...
83
91
55
77
May 2011 May 2012 May 2013
7/1/2014 www.pewinternet.org
The vast majority of American adults now
own a cell ph...
35
55
11
18
May 2011 May 2012 May 2013
7/1/2014 www.pewinternet.org
However, younger adults are still far
more likely to o...
July 1, 2014 10www.pewinternet.org
These patterns of mobile ownership continue
with older age groups
September 2013 data
8...
8
2
May 11 May 12 May 13
7/1/2014 www.pewinternet.org
42% of all adults own a tablet
25% of seniors own a tablet
Jan. 2014...
As of early 2014, about as many seniors
own a tablet computer as a smartphone
July 1, 2014 12www.pewinternet.org
January 2...
13
Internet users (79%)
are far more likely
than non-internet
users (48%) to say
that people without
internet access are
m...
7/1/2014 www.pewinternet.org September 2013 data
Thank you!
Kathryn Zickuhr
Research Associate
kzickuhr@pewresearch.org
Pew Research Center
pewresearch.org
pewresearch.org...
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New data on technology adoption by older adults

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  • Translation: We’re the public opinion, “just the facts”, non-advocacy, non-policy part of the Pew universe.
  • In June 1995, 14% of American adults 18+ used the internet.
    Just five years later in 2000, when this chart begins, half of adults were online.
    Now, eight in ten adults use the internet, including almost six in ten adults 65+.
  • For reference:
    Among seniors ages 65-69, 48% are men and 52% are women. After age 75, the population is 39% men, 60% women.
    Additionally, among all seniors ages 65 and older, women make up 62% of those without a high school education; men make up a majority (54%) of college graduates.
    Women make up 65% of those living in households earning less than $30,000 per year; Men make up 61% of those living in households earning at least $75,000 annually.
  • For reference:
    Among seniors ages 65-69, 48% are men and 52% are women. After age 75, the population is 39% men, 60% women.
    Additionally, among all seniors ages 65 and older, women make up 62% of those without a high school education; men make up a majority (54%) of college graduates.
    Women make up 65% of those living in households earning less than $30,000 per year; Men make up 61% of those living in households earning at least $75,000 annually.
  • 29% of seniors are living with a disability, handicap, or chronic disease that keeps them from participating fully in work, school, housework, or other activities.
  • Over three-quarters of seniors (77%) own a cell phone.
    However, as of January 2014, as many (or more) seniors own a tablet computer (25%) as a smartphone (18/22%, depending on survey)
  • Among seniors, internet users (79%) are far more likely than non-internet users (48%) to say that people without internet access are missing out on information. SNS users: 85% / Smartphone users: 86% / All 65+: 66%
  • Just 18% of seniors say they would feel comfortable learning to use a new device (like a smartphone or tablet) on their own.
  • New data on technology adoption by older adults

    1. 1. New data on technology adoption by older adults Kathryn Zickuhr Research Associate, Pew Research Center’s Internet Project March 26, 2014 Presented to CTIA-The Wireless Association @kzickuhr | @pewinternet | @pewresearch
    2. 2. March 26, 2014 2www.pewinternet.org About Pew Research Center Does not promote specific technologies or make policy recommendations More: pewresearch.org/internet @pewresearch (all topics) @pewinternet (internet & tech) Data in this talk based on nationally representative telephone surveys of U.S. adults
    3. 3. % of adults who go online, 2000-present Internet use over time March 26, 2014 3www.pewinternet.org 59% 86% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 All adults 18+ Seniors 65+
    4. 4. March 26, 2014 4www.pewinternet.org 74% 40% 68% 29% 47% 24% 37% 21% Go online (total) Go online via mobile device Ages 65-69 70-74 75-79 80 and older 59% of seniors ages 65+ use the internet, and 30% go online via mobile device September 2013 data
    5. 5. July 1, 2014 5www.pewinternet.org September 2013 data Differences by household income & gender 39% 18% 90% 57% Go online (total) Go online via mobile < $30k /yr $75k+ /yr 65% 34% 55% 28% Go online (total) Go online via mobile Men Women
    6. 6. July 1, 2014 6www.pewinternet.org September 2013 data Differences by gender + household income 38% 18% 40% 18% Go online (total) Go online via mobile Men < $30k Women < $30k 90% 52% 86% 48% Go online (total) Go online via mobile Men $50k+ Women $50k+
    7. 7. July 1, 2014 7www.pewinternet.org 47% 21% 65% 35% Go online Go online via mobile device Living with a disability Not living with a disability Not living with a disability 29% of seniors are living with a disability Seniors living with a disability are less likely to use the internet, including mobile September 2013 data
    8. 8. 83 91 55 77 May 2011 May 2012 May 2013 7/1/2014 www.pewinternet.org The vast majority of American adults now own a cell phone of some kind, including 77% of all seniors ages 65 and older. All adults 18+ Seniors 65+ Sept. 2013
    9. 9. 35 55 11 18 May 2011 May 2012 May 2013 7/1/2014 www.pewinternet.org However, younger adults are still far more likely to own smartphones All adults 18+ Seniors 65+ Sept. 2013
    10. 10. July 1, 2014 10www.pewinternet.org These patterns of mobile ownership continue with older age groups September 2013 data 84% 29% 84% 21% 72% 10% 61% 5% Cell phone (total) Smartphone Ages 65-69 70-74 75-79 80 and older
    11. 11. 8 2 May 11 May 12 May 13 7/1/2014 www.pewinternet.org 42% of all adults own a tablet 25% of seniors own a tablet Jan. 2014 We’re starting to see a somewhat different story with tablet ownership
    12. 12. As of early 2014, about as many seniors own a tablet computer as a smartphone July 1, 2014 12www.pewinternet.org January 2014 data 92% 55% 75% 42% 32% 78% 22% 62% 25% 22% Cell phone Smartphone Desktop/laptop Tablet E-reader All adults Seniors 65+
    13. 13. 13 Internet users (79%) are far more likely than non-internet users (48%) to say that people without internet access are missing out on information. September 2013 data Among seniors ages 65+
    14. 14. 7/1/2014 www.pewinternet.org September 2013 data
    15. 15. Thank you! Kathryn Zickuhr Research Associate kzickuhr@pewresearch.org Pew Research Center pewresearch.org pewresearch.org/internet March 26, 2014 Presented to CTIA-The Wireless Association @kzickuhr | @pewinternet | @pewresearch
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