Networked Individuals (Tampa)

How libraries can serve networked individuals
Lee Rainie, Director, Pew Internet Project
11.5.10
Tampa Bay Library Consortium
Email: Lrainie@pewinternet.org
Twitter: @Lrainie

The internet is the change agent Thenand now
2000
46% of adults use internet
5% with broadband at home
<20% watch video online
53% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
0% tech social network users
= slow, stationary connections built around my computer
2010
74% of adults use internet
65% with broadband at home
>55% watch video online
85% own a cell phone
57% connect to internet wirelessly
>two-thirds use “cloud”
46% tech social network users
= fast, mobile connections on outside servers and storage
April 22, 2010
2

Media ecology – then (industrial age)
Product Route to homeDisplayLocal storage
TV stations phone TV Cassette/ 8-track
broadcast TV radio
broadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phone
paper
Radio Stations non-electronic
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
3

Media ecology – now (information age)
cable TiVo (PVR) VCR
TV stations DSL TV Satellite radio player
Info wireless/phone radio DVD
“Daily me” broadcast TV PC Web-based storage
content books iPod /MP3 server/ TiVo (PVR)
Cable Nets broadcast radio stereo PC
Web sites satellite monitor web storage/servers
Local news mail headphones CD/CD-ROM
Content from express delivery pager satellite player cell phone memory
individuals iPod / storage portable gamer MP3 player / iPod
Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
Advertising newspaper delivery non-electronic cable box
Radio stations camcorder/camera PDA/Palm game console
Appsgame console paper
Satellite radio e-reader / Kindle storage sticks/disks iPade-reader/Kindle
iPad
4

game console paper
Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle
Ubiquitous computing ageCloud computing“Internet of things”
5

45% of adults own DVRs –
up from 3% in 2002
Advertising newspaper delivery non-electronic iPad
App game console paper
Satellite radio e-reader / Kindle storage sticks/disks iPad - tablet e-reader/Kindle
52% of adults own laptops –
up from 30% in 2006
42% of adults own game consoles
4% of adults own tablet computer - iPad
5% of adults own e-book readers - Kindle
47% of adults own MP3 players –
up from 11% in 2005
6

Networked creator universe
62% are social networking site users
~50% share photos
33% create content tags
32% contribute rankings and ratings
30% share personal creations
26% post comments on sites and blogs
24% use Twitter / other status update features
15% have personal website
15% are content remixers
14% are bloggers
4% use location-sharing services
game console paper
7

8
Information and media ecosystem changes
Volume of information grows
Variety of information sources increases
Velocity of information speeds up
Venues change -- times and places to experience media enlarge

9
Information and media ecosystem changes
Vigilance – attention to information and media expands AND contracts
Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality
Valence -- relevance of information improves as customization/search tools emerge
Vivid -- social networks are more evident and more important as “coping” structures

game console paper
… and this all affects social networks1) their composition2) their importance and the way people use them3) the way teachers and organizations can play a
part in them
10

Behold the idea of networked individualismBarry Wellman – University of Toronto
The turn from groups to social networks = a new social operating system
11

Networked Individuals have a different …
Sense of information availability – it’s ambient
Sense of time – it’s oriented around “continuous partial attention”
Sense of community and connection – it’s about “absent presence”
Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences
12

13
Implications for libraries – 1
You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs

14
You can teach new literacies
- screen literacy - graphics and symbols
- navigation literacy
- connections and context literacy
- skepticism
- value of contemplative time
- how to create content
- ethical behavior in new world

15
Can re-vision your role in a world where much has changed
- Access to information
Value of information
Curatinginfo means more than collections
Creating media – networked creators should be your allies

New ecosystem has changed the role that librarians can play in social networks
The four-step flow of information
attention
acquisition
assessment
action
16

17
How do you….
get his/her attention?
use your traditional services (they still matter!)
offer alerts, updates, feeds
be available in “new” places
find pathways to people through their social networks

18
How do you….
help him/her acquire information?
make sure to offer services and media in many places
find new ways to distribute your collections
point people to good material through links
participate in conversations about your work with your patrons

19
How do you….
help him/her assess information?
exploit your skills in knowing the highest quality material
aggregate the best related work
when you make mistakes, seek forgiveness

20
How do you….
assist him/her act on information?
offer opportunities for feedback
offer opportunities to learn how to use social media
offer opportunities for community building

21
Why good social networks (and social networking) matter
Healthier
Wealthier
Happier
More civically engaged = better communities

22
Thank you!
Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500

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Networked Individuals (Tampa)

by Pew Research Center's Internet & American Life Project

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