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Networked Individuals (Tampa)

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Director Lee Rainie describes how the social world of “networked individuals” is different from previous generations and how libraries can plug into the information needs and habits of this new tribe …

Director Lee Rainie describes how the social world of “networked individuals” is different from previous generations and how libraries can plug into the information needs and habits of this new tribe of media users. More at pewinternet.org

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  • Title: How libraries can serve Networked IndividualsSubject: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the latest research of the Project and preview the themes of his forthcoming book, “Networking: The New Social Operating System.” He will describe how the social world of “networked individuals” is different from previous generations and how libraries can plug into the information needs and habits of this new tribe of media users.
  • Transcript

    • 1. How libraries can serve networked individuals
      Lee Rainie, Director, Pew Internet Project
      11.5.10
      Tampa Bay Library Consortium
      Email: Lrainie@pewinternet.org
      Twitter: @Lrainie
    • 2. The internet is the change agent Thenand now
      2000
      46% of adults use internet
      5% with broadband at home
      <20% watch video online
      53% own a cell phone
      0% connect to internet wirelessly
      <10% use “cloud”
      0% tech social network users
      = slow, stationary connections built around my computer
      2010
      74% of adults use internet
      65% with broadband at home
      >55% watch video online
      85% own a cell phone
      57% connect to internet wirelessly
      >two-thirds use “cloud”
      46% tech social network users
      = fast, mobile connections on outside servers and storage
      April 22, 2010
      2
    • 3. Media ecology – then (industrial age)
      Product Route to homeDisplayLocal storage
      TV stations phone TV Cassette/ 8-track
      broadcast TV radio
      broadcast radio stereo Vinyl album
      News mail
      Advertising newspaper delivery phone
      paper
      Radio Stations non-electronic
      Adapted from Tom Wolzien, Sanford C. Bernstein & Co
      3
    • 4. Media ecology – now (information age)
      Product Route to homeDisplayLocal storage
      cable TiVo (PVR) VCR
      TV stations DSL TV Satellite radio player
      Info wireless/phone radio DVD
      “Daily me” broadcast TV PC Web-based storage
      content books iPod /MP3 server/ TiVo (PVR)
      Cable Nets broadcast radio stereo PC
      Web sites satellite monitor web storage/servers
      Local news mail headphones CD/CD-ROM
      Content from express delivery pager satellite player cell phone memory
      individuals iPod / storage portable gamer MP3 player / iPod
      Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
      Advertising newspaper delivery non-electronic cable box
      Radio stations camcorder/camera PDA/Palm game console
      Appsgame console paper
      Satellite radio e-reader / Kindle storage sticks/disks iPade-reader/Kindle
      iPad
      Adapted from Tom Wolzien, Sanford C. Bernstein & Co
      4
    • 5. Media ecology – now (information age)
      Product Route to homeDisplayLocal storage
      cable TiVo (PVR) VCR
      TV stations DSL TV Satellite radio player
      Info wireless/phone radio DVD
      “Daily me” broadcast TV PC Web-based storage
      content books iPod /MP3 server/ TiVo (PVR)
      Cable Nets broadcast radio stereo PC
      Web sites satellite monitor web storage/servers
      Local news mail headphones CD/CD-ROM
      Content from express delivery pager satellite player cell phone memory
      individuals iPod / storage portable gamer MP3 player / iPod
      Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
      Advertising newspaper delivery non-electronic cable box
      Radio stations camcorder/camera PDA/Palm game console
      game console paper
      Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle
      Ubiquitous computing ageCloud computing“Internet of things”
      Adapted from Tom Wolzien, Sanford C. Bernstein & Co
      5
    • 6. 45% of adults own DVRs –
      up from 3% in 2002
      Media ecology – now (information age)
      Product Route to homeDisplayLocal storage
      cable TiVo (PVR) VCR
      TV stations DSL TV Satellite radio player
      Info wireless/phone radio DVD
      “Daily me” broadcast TV PC Web-based storage
      content books iPod /MP3 server/ TiVo (PVR)
      Cable Nets broadcast radio stereo PC
      Web sites satellite monitor web storage/servers
      Local news mail headphones CD/CD-ROM
      Content from express delivery pager satellite player cell phone memory
      individuals iPod / storage portable gamer MP3 player / iPod
      Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
      Advertising newspaper delivery non-electronic iPad
      Radio stations camcorder/camera PDA/Palm game console
      App game console paper
      Satellite radio e-reader / Kindle storage sticks/disks iPad - tablet e-reader/Kindle
      52% of adults own laptops –
      up from 30% in 2006
      42% of adults own game consoles
      4% of adults own tablet computer - iPad
      5% of adults own e-book readers - Kindle
      47% of adults own MP3 players –
      up from 11% in 2005
      Adapted from Tom Wolzien, Sanford C. Bernstein & Co
      6
    • 7. Media ecology – now (information age)
      Networked creator universe
      • 62% are social networking site users
      • 8. ~50% share photos
      • 9. 33% create content tags
      • 10. 32% contribute rankings and ratings
      • 11. 30% share personal creations
      • 12. 26% post comments on sites and blogs
      • 13. 24% use Twitter / other status update features
      • 14. 15% have personal website
      • 15. 15% are content remixers
      • 16. 14% are bloggers
      • 17. 4% use location-sharing services
      Product Route to homeDisplayLocal storage
      cable TiVo (PVR) VCR
      TV stations DSL TV Satellite radio player
      Info wireless/phone radio DVD
      “Daily me” broadcast TV PC Web-based storage
      content books iPod /MP3 server/ TiVo (PVR)
      Cable Nets broadcast radio stereo PC
      Web sites satellite monitor web storage/servers
      Local news mail headphones CD/CD-ROM
      Content from express delivery pager satellite player cell phone memory
      individuals iPod / storage portable gamer MP3 player / iPod
      Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
      Advertising newspaper delivery non-electronic cable box
      Radio stations camcorder/camera PDA/Palm game console
      game console paper
      Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle
      Adapted from Tom Wolzien, Sanford C. Bernstein & Co
      7
    • 18. 8
      Information and media ecosystem changes
      Volume of information grows
      Variety of information sources increases
      Velocity of information speeds up
      Venues change -- times and places to experience media enlarge
    • 19. 9
      Information and media ecosystem changes
      Vigilance – attention to information and media expands AND contracts
      Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality
      Valence -- relevance of information improves as customization/search tools emerge
      Vivid -- social networks are more evident and more important as “coping” structures
    • 20. Media ecology – now (information age)
      Product Route to homeDisplayLocal storage
      cable TiVo (PVR) VCR
      TV stations DSL TV Satellite radio player
      Info wireless/phone radio DVD
      “Daily me” broadcast TV PC Web-based storage
      content books iPod /MP3 server/ TiVo (PVR)
      Cable Nets broadcast radio stereo PC
      Web sites satellite monitor web storage/servers
      Local news mail headphones CD/CD-ROM
      Content from express delivery pager satellite player cell phone memory
      individuals iPod / storage portable gamer MP3 player / iPod
      Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
      Advertising newspaper delivery non-electronic cable box
      Radio stations camcorder/camera PDA/Palm game console
      game console paper
      Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle
      … and this all affects social networks1) their composition2) their importance and the way people use them3) the way teachers and organizations can play a
      part in them
      Adapted from Tom Wolzien, Sanford C. Bernstein & Co
      10
    • 21. Behold the idea of networked individualismBarry Wellman – University of Toronto
      The turn from groups to social networks = a new social operating system
      11
    • 22. Networked Individuals have a different …
      Sense of information availability – it’s ambient
      Sense of time – it’s oriented around “continuous partial attention”
      Sense of community and connection – it’s about “absent presence”
      Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences
      12
    • 23. 13
      Implications for libraries – 1
      You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs
    • 24. 14
      Implications for libraries – 2
      You can teach new literacies
      - screen literacy - graphics and symbols
      - navigation literacy
      - connections and context literacy
      - skepticism
      - value of contemplative time
      - how to create content
      - ethical behavior in new world
    • 25. 15
      Implications for libraries – 3
      Can re-vision your role in a world where much has changed
      - Access to information
      • Value of information
      • 26. Curatinginfo means more than collections
      • 27. Creating media – networked creators should be your allies
    • New ecosystem has changed the role that librarians can play in social networks
      The four-step flow of information
      attention
      acquisition
      assessment
      action
      16
    • 28. 17
      How do you….
      get his/her attention?
      use your traditional services (they still matter!)
      offer alerts, updates, feeds
      be available in “new” places
      find pathways to people through their social networks
    • 29. 18
      How do you….
      help him/her acquire information?
      make sure to offer services and media in many places
      find new ways to distribute your collections
      point people to good material through links
      participate in conversations about your work with your patrons
    • 30. 19
      How do you….
      help him/her assess information?
      exploit your skills in knowing the highest quality material
      aggregate the best related work
      when you make mistakes, seek forgiveness
    • 31. 20
      How do you….
      assist him/her act on information?
      offer opportunities for feedback
      offer opportunities to learn how to use social media
      offer opportunities for community building
    • 32. 21
      Why good social networks (and social networking) matter
      Healthier
      Wealthier
      Happier
      More civically engaged = better communities
    • 33. 22
      Thank you!
      Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500

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