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NETWORKED INDIVIDUALS
How they are reshaping social life and
learning environments


Lee Rainie
Director – Pew Internet Pr...
New information ecosystem: Then and Now

  Industrial Age             Information Age
     Info was:                   Inf...
The internet is the change agent
                   Then and now

            2000                            2010
46% of ...
Media ecology – then (industrial age)
Product            Route to home           Display          Local storage

TV statio...
Media ecology – now (information age)
Product                Route to home                 Display             Local stora...
37% of adults own DVRs –
           Media ecology – now (information age) 2002
                              up from 3% in...
Media ecology – now (information age)
Product                Route to home                 Display             Local stora...
Behold the idea of networked individualism
Barry Wellman – University of Toronto


                         The turn by
  ...
Technology has helped people change their
networks

•    Bigger
•    Looser
•    More segmented
•    More layered
        ...
Big societal forces pushing us toward
networked individualism

• Affluence and affordable technology
• Expanding consumer ...
9 ways the inform and
  influence ecosystem has
changed in the digital age and
  pushed along networked
        individual...
Information ecosystem change – 1



Volume of
 information
 grows




   Networked Individuals             April 14, 2010 ...
Networked Individuals   April 14, 2010   13
Information ecosystem change – 2
The variety of
 info sources
 increases and
 democratizes
 and the
 visibility of new
 cr...
Social networking




           57% of online adults use social
                    network sites
            73% of onli...
Picture sharing




~50% of online adults post pictures online
      ~70% of online teens do that
  Networked Individuals ...
Posting comments on websites/blogs




26% of adults post comments on sites

 Networked Individuals          April 14, 201...
Twitter




19% of adults use Twitter or other status
             update methods
         8% of teens use them

 Networke...
Blogs




   11% of online adults keep blogs
  14% of online teens keep them
 >40% of internet users read blogs

 Networke...
Information ecosystem change – 3

People’s vigilance
  for information
  changes in two
  directions:
1) attention is
  tr...
Information ecosystem change – 4


   Velocity of
    information
    increases and
    smart mobs
    emerge

84% of onli...
Information ecosystem change – 5

Venues of
 intersecting with
 information and
 people multiply and
 the availability of
...
Information ecosystem change – 6

The vibrance and              1) Augmented Reality
 immersive
 qualities of
 media
 envi...
Information ecosystem change – 6

The vibrance and               2) Mirror Worlds
 immersive
 qualities of
 media
 environ...
Information ecosystem change – 7

Valence (relevance)
  of information
  improves – search
  and customization
  get bette...
Information ecosystem change – 8

Voting on and
 ventilating about
 information
 proliferates as
 tagging, rating, and
 co...
Information ecosystem change – 9

Social networks
  become more vivid
  and meaningful.
  Media-making is
  part of social...
Networked Individuals … have a different …
• Sense of information availability – it’s ambient and “I
  control the playlis...
The dark sides of networked individualism?

• Tech-induced isolation
• Tech-induced distractions – danger and
  diversions...
Why good social networks (and social
networking) matter

• Healthier
• Wealthier
• Happier
• More civically engaged = bett...
Thank you!

Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email...
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Networked Individuals: How they are reshaping social life and learning environments

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Lee Rainie, the Director of the Pew Research Center's Internet & American Life Project, describes the latest research findings of the Project about the internet and cell phones have affected people's relationship to information and to each other. He explains how digital technology is helping "networked individuals" gather social support, make decisions, and understand the world. He details how this affects the way students and scholars function in universities.

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Transcript of "Networked Individuals: How they are reshaping social life and learning environments"

  1. 1. NETWORKED INDIVIDUALS How they are reshaping social life and learning environments Lee Rainie Director – Pew Internet Project University of Connecticut Libraries Spring Forum 4.14.10
  2. 2. New information ecosystem: Then and Now Industrial Age Information Age Info was: Info is: Scarce Abundant Expensive Cheap Institutionally Personally oriented oriented Designed for Designed for consumption participation Networked Individuals April 14, 2010 2
  3. 3. The internet is the change agent Then and now 2000 2010 46% of adults use internet 75% of adults use internet 5% with broadband at home 62% with broadband at home 50% own a cell phone 80% own a cell phone 0% connect to internet 53% connect to internet wirelessly wirelessly <10% use “cloud” >two-thirds use “cloud” = slow, stationary = fast, mobile connections connections built around my built around outside servers computer and storage Networked Individuals April 14, 2010 3
  4. 4. Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co Networked Individuals April 14, 2010 4
  5. 5. Media ecology – now (information age) Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites Ubiquitous computing age satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from Cloud computing express delivery pager satellite player cell phone memory “Internet of things” individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Networked Individuals April 14, 2010 5
  6. 6. 37% of adults own DVRs – Media ecology – now (information age) 2002 up from 3% in 48% of Route to homeown laptops – Local storage Product adults Display cable TiVo (PVR) VCR TV stations up from 30% in 2006 DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content 37% of adults own game consoles books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM 18% of adults own Content from individuals express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod personal gaming devices Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio 43% of adults own MP3 players – e-reader / Kindle storage sticks/disks e-reader/Kindle up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co Networked Individuals April 14, 2010 6
  7. 7. Media ecology – now (information age) Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” … and this all affects social networks broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets 1) their composition broadcast radio stereo PC Web sites Local news 2) the way people use them satellite mail monitor headphones web storage/servers CD/CD-ROM Content from individuals 3) their importance express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod 4) the way associations can play a part in them Peer-to-peer Advertising subcarriers / WIFI newspaper delivery cell phone non-electronic pagers - PDAs cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Networked Individuals April 14, 2010 7
  8. 8. Behold the idea of networked individualism Barry Wellman – University of Toronto The turn by people from groups to social networks = a new social operating system Networked Individuals April 14, 2010 8
  9. 9. Technology has helped people change their networks • Bigger • Looser • More segmented • More layered = • More liberated • More work • More important as sources of support and information, filters, curators, audience Networked Individuals April 14, 2010 9
  10. 10. Big societal forces pushing us toward networked individualism • Affluence and affordable technology • Expanding consumer options • Income and wealth volatility • Job security and longevity • Rise of free agency and freelancing • Changes in family composition, roles, responsibilities • Trends towards management of retirement and health care • Rise of DIY politics and religion Networked Individuals April 14, 2010 10
  11. 11. 9 ways the inform and influence ecosystem has changed in the digital age and pushed along networked individualism Networked Individuals April 14, 2010 11
  12. 12. Information ecosystem change – 1 Volume of information grows Networked Individuals April 14, 2010 12
  13. 13. Networked Individuals April 14, 2010 13
  14. 14. Information ecosystem change – 2 The variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of “social media.” Networked Individuals April 14, 2010 14
  15. 15. Social networking 57% of online adults use social network sites 73% of online teens use them Networked Individuals April 14, 2010 15
  16. 16. Picture sharing ~50% of online adults post pictures online ~70% of online teens do that Networked Individuals April 14, 2010 16
  17. 17. Posting comments on websites/blogs 26% of adults post comments on sites Networked Individuals April 14, 2010 17
  18. 18. Twitter 19% of adults use Twitter or other status update methods 8% of teens use them Networked Individuals April 14, 2010 18
  19. 19. Blogs 11% of online adults keep blogs 14% of online teens keep them >40% of internet users read blogs Networked Individuals April 14, 2010 19
  20. 20. Information ecosystem change – 3 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)
  21. 21. Information ecosystem change – 4 Velocity of information increases and smart mobs emerge 84% of online adults are in a group with online presence ~50% belong to listservs or regular group emails ~40% get email or text alerts Networked Individuals April 14, 2010 21
  22. 22. Information ecosystem change – 5 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are Networked Individuals April 14, 2010 22
  23. 23. Information ecosystem change – 6 The vibrance and 1) Augmented Reality immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project Networked Individuals April 14, 2010 23
  24. 24. Information ecosystem change – 6 The vibrance and 2) Mirror Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project Networked Individuals April 14, 2010 24
  25. 25. Information ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize webpages Networked Individuals April 14, 2010 25
  26. 26. Information ecosystem change – 8 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself 31% of online adults rated person, product, service Networked Individuals April 14, 2010 26
  27. 27. Information ecosystem change – 9 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. Networked Individuals April 14, 2010 27
  28. 28. Networked Individuals … have a different … • Sense of information availability – it’s ambient and “I control the playlist” • Sense of time – it’s oriented around “continuous partial attention” and then intense digging • Sense of community and connection – it’s about “absent presence” as much as its about “membership” • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences Networked Individuals April 14, 2010 28
  29. 29. The dark sides of networked individualism? • Tech-induced isolation • Tech-induced distractions – danger and diversions • Loss of privacy • Social balkanization and intensifying extremism • Failures of “information markets” • New tools for bad people and bad groups Networked Individuals April 14, 2010 29
  30. 30. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities ----------------------------- • Diversity makes a difference – you creating “bridging” and “bonding” social capital • Size of network makes a difference – you add to people’s deposits of social capital Networked Individuals April 14, 2010 30
  31. 31. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500 Networked Individuals April 14, 2010 31
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