Museums and the Web: Grounding Digital Information Trends

Grounding Digital Information Trends Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project Museums and the Web 2011 April 7th, 2011 Philadelphia, PA

Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
Provide high quality, objective data to thought leaders and policy makers
Funded by the Pew Charitable Trusts
All findings are based on nationally representative telephone surveys of…
U.S. adults age 18+ or U.S. teens ages 12-17
Drawn from dual-frame (landline/cell phone) samples

The Evolution of the Internet Broadband Mobile Social Networks Apps Today’s Digital Information Portable Participatory Personal Museums 2011 Meeting Patrons in Digital Space

Internet Evolution

46% of adults used internet
5% had broadband connections at home
<20% watched video online
53% owned a cell phone
0% connected to internet wirelessly
0% used social network sites
The Internet in 2000 Slow, stationary connections built around a desktop computer

By 2010, 74% Use the Internet Teen data Sept 2009 Adult data Nov 2010

High-speed connection brings greater overall engagement in online activities
Content creation meets the masses:
Blogging (14% of online adults)
Commenting (26%)
Downloading music (37%) or video (27%)
Watch online video (66%)
Search becomes the norm (87%)
By 2010, 65% Have Broadband at Home
Stage One in Internet Evolution: Broadband

Important to remember:
One
in three
adults have not been part of the broadband revolution

Internet access is highest among
Whites
College graduates
Those with incomes of $50,000+
Home broadband access is also most common in white, highly educated and more affluent households There Remains a Digital Divide

2% of U.S. adults (able to participate in a telephone survey) have a disability or illness that makes it harder or impossible for them to use the internet
At least 1 in 4 U.S. adults live with a disability that interferes with activities of daily living Of those, 54% use the internet – compared with 81% of adults who report none of these disabilities
U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet
(62% vs. 81%)
Less Visible Digital Divides

69% of internet users (half of all US adults) watch videos online – and not just funny cat videos 14% of internet users have uploaded their own video content (up from 8% in 2007) Video sharing as likely to occur on social networking sites as on specialized video sites

14% of adult internet users have posted video online, up from 8% in 2007 Biggest growth among older adults, women

Cell phone use is on the rise
Stage Two in Internet Evolution: Mobile

Cell phone use is on the rise Teen data Sept 2009 Adult data Nov 2010 By 2011, 85% of Adults Have a Cell Phone In 2000, 53% of adults owned a cell phone In 2011, ¼ of US households are cell only

Laptops are becoming the computer of choice For the first time in 2010, adults 18-29 were more likely to own a laptop than a desktop

In 2000, there were no “wireless internet users” Today, 59% of adults go online wirelessly

Young Adults Lead the Way in Wireless Internet Use Based on Nov 2010 Pew Internet Tracking Survey

Among adults who use their cell phone to go online… Based on May 2010 Pew Internet Tracking Survey In April 2009, just 36% went online daily via their cell phone

Overall, wireless internet users are more engaged in online activities
Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults
Overall, African-American adults are the most active mobile internet users
African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics

Based on Sept 2009 Pew Internet Survey

Still some key mobile divides exist… Teen cell phone use is highest among teens living in higher income households

How Are Teen Communication Channels Trending? Texting is now the communication channel of choice The percent of teens who text friends daily has doubled in three years Other forms of daily communication have not grown nearly as much 2006 2009 Change Texting 27 54 +27 Talk landline 39 30 -9 Talk cell 34 38 +4 Face-to-Face 31 33 +2 Instant messaging 28 34 +6 Email 14 11 -3 Social networking site 21 25 +4 % of teens who report contacting friends daily using each channel

Girls tend to text in more conversational ways Focus groups indicated that… Boys tend to text in instrumental ways

Girls have more fully embraced mobile phones for social communication Girls are more likely to… Text friends daily (86% v. 64% boys) Call friends daily on cell (59% v. 42% boys) Have long text exchanges about personal matters (71% v. 62% boys)

% of teen cell owners who have each function on their phone: Texting (88%) Taking pictures (83%) Recording video (54%) Playing games (48%) Instant messaging (31%) SNS use (23%) Email (21%) Teen data Sept 2009

What about adults?

Other cell phone uses % of adult cell phone owners who use their phone to: Send a photo or video (54%) Access a SNS (23%) Watch video (20%) Post a photo or video online (15%) Purchase a product (11%) Make a charitable donation (11%) 18-29 year-olds lead the way in every mobile activity

Text Access the internet Email Play games Record videos Play music Instant message Use SNS Watch/Post video African-American and Hispanic adults lead the way in using their phones to…

Based on Nov 2010 and Jan 2011 Pew Internet Surveys Tablet ownership among U.S. adults rose from 4% to 7% between September 2010 and January 2011 New Kids on the Block Percent of US adults 18+ who own each type of gadget…

Mobile changes our relationship to time and space I can get the information I need when I want it, where I want it Mobile has increased accessibility for some populations

Stage Three in Internet Evolution:
Social Networking

Teen data Sept 2009 Adult data Nov 2010 Teens and young adults are the heaviest SNS users In 2000, there were no “social network sites” 8% of online adults used SNS in 2005, 35% in 2008 Today, 61% of online adults use SNS On typical day, nearly 40% of the adult online population goes to a SNS

The social networking population is becoming more diverse SNS use among adults 50+ almost doubled between 2009 and 2010 Older adults make up the fastest growing segment of SNS users

Teen data Sept 2009 Adult data Nov 2010 Twitter is not as popular as SNS
Other key demos:
African-Americans (13%)
Hispanics (18%)
Urbanites (11%)
Total online adults 8%

Location-Based Services: The Next Big Thing? In January 2011, 17% of adult internet users said they use a geo-location service or function such as Foursquare or Google Latitude to share their location with friends

For networked individuals, information is embedded and ambient SNS are Information Game Changers

84% use cell phones 35% have apps 24% use apps All adults 35% of adults have apps on their phones, but only 24% say they actually use them According to the Nielsen Mobile Insights Survey, the most popular apps are… Games News/Weather Map/Navigation Social Networking Based on May 2010 Pew Internet Tracking Survey
Stage Four in Internet Evolution: Apps

11% of cell owners are not sure if their phone is equipped with apps 29% of cell owners have downloaded an app and 13% have paid to download an app Among those with apps, the average adult has 18 App users are disproportionately male (57% male v. 43% female) They are also more likely to be college graduates and have incomes of $75,00+ 18-29 year-olds make up one quarter of the total U.S. adult population but almost half (44%) of the app using population Based on May 2010 Pew Internet Tracking Survey

From Superhighway to Bypass?
Apps provide direct connections
to the information we want most
They can be web browsers,
but they can also bypass the web
Apps can…
bypass search
help answer questions
help solve problems
help accomplish tasks

Online News/Information Consumption

71% of American adults ever get news or information online The majority are under age 50 Almost 1/3 are under age 30 The median age of ONC is 40 Compared to other adults, they are… more educated more affluent disproportionately white and Hispanic more likely to have broadband Who Gets Their News/Info Online? Based on Jan 2010 Pew Internet Survey

% of ONC Who Use Each Type of Site on a Typical Day Most Popular Online Sources for News and Information Based on Jan 2010 Pew Internet Survey

Most Popular Features of Online News/Info Sites % of ONC Who Say Each Feature is Important Based on Jan 2010 Pew Internet Survey The most popular features allow people to interact with, share, and customize their information. This is especially true for young adults.

Four Styles of Online News/Info Consumption Efficient Grazers Most use multiple sites, have no favorite, and portals rank high as a favorite online news feature Hunters and Gatherers 71% go online specifically to get news/information at least a few times a week Serendipitous News/Info Discoverers 80% come across news/information at least a few times a week while they are online doing other things News/Info Receivers 44% get news/information forwarded through email, automatic updates and alerts, or posts on social networking sites at least a few times a week Based on Jan 2010 Pew Internet Survey

Three Emergent Themes of Information Consumption P ortable P articipatory P ersonalized

2010 - 26% of adults access news/info on their cell phones
Among this population, 73% use social networking sites and 29% use Twitter
Typically a white male, age 34, employed full-time
2011 – 47% access local news or information on their cell phones
“ On the Go” News/Info Consumers Based on Jan 2010 Pew Internet Survey and Jan 2011 Pew Internet/PEJ Survey

37% of internet users have contributed news content, commented on it, or disseminated it via SNS
Half of all online African-Americans (46%) are news participators
Overall, 71% of internet users get news/info through email or posts on SNS
Remember…42% of ONC like sites where they can easily share material and 35% look for sites where they can comment on stories
“ News/Info Participators” Based on Jan 2010 Pew Internet Survey

28% of internet users have customized their homepage to include news/info of particular interest to them
39% say being able to customize content is something they look for in a news or information site
70% of adults say they are overwhelmed by the amount of news and information available today
“ The Daily Me” Based on Jan 2010 Pew Internet Survey

Museums 2011 Meeting Patrons and Conveying Information in Digital Spaces

Role #1: Filter People still need trusted experts to help them discern when information is accurate and trustworthy People also need filters to explain how information relates to them Show people how/why information is relevant Allow people to customize information to meet their own needs Provide people with direct access to the information that means the most to them

Role #2: Curator Be a one-stop shop Collect all relevant work/info (not just your own content) Provide links to primary and related sources and material Recommend other sources, experts and places People seek both aggregation and deep dives into information

Role #3: Node in a Network Be a node in a network Each person you touch represents an entire network Make your information easy to share Your information can have an organic life beyond your presentation of it – package it with that in mind Networking can be multi-layered Be prepared to loosen control but monitor conversations around your content

Role #4: Community Builder Create your own networks and build communities around your content Facilitate shared experiences, connect people with shared interests Get, listen to, and respond to feedback You can identify and meet people’s needs by tuning in to the online conversation

Role #5: Lifesaver Provide timely information when and where people need it most Make your information portable Operate in a 24/7 world in which there is constant connectivity

Role #6: Tour Guide Geo-location changes everything… In-gallery tours and information provision AND… Connecting your content to real-world locations, sending the information to the patron Create opportunities for information immersion and augmented realities

How Mobile Devices are Changing Community Information Environments
http://pewinternet.org/Reports/2011/Local-mobile-news.aspx
How the Public Perceives Community Information Systems
http://pewinternet.org/Reports/2011/08-Community-Information-Systems.aspx
Generations and their Gadgets
http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
Mobile Access 2010
http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
Understanding the Participatory News Consumer
http://pewinternet.org/Reports/2010/Online-News.aspx
Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Available at pewinternet.org

Kristen Purcell, Ph.D.
Associate Director, Research
Pew Research Center’s Internet & American Life Project
[email_address]
Twitter: @kristenpurcell
Thank You!

http://www.pewinternet.org	769
http://pewinternet.org	530
http://caolacourses.org	449
http://www.caolacourses.org	424
http://conference.archimuse.com	148
http://www.museumsandtheweb.com	75
http://feeds.feedburner.com	31
http://marcomason.wordpress.com	31
http://www.leveltendesign.com	19
http://dacoats.iweb.bsu.edu	15
http://paper.li	9
http://www.slideshare.net	8
http://xyofeinstein.wordpress.com	7
http://lonewolflibrarian.wordpress.com	5
http://www.pewinternet.com	3
url_unknown	2
http://translate.googleusercontent.com	2
http://aggregate.andypowe11.net	2
https://p.yammer.com	1
http://fgw.posterous.com	1
http://elgg.mlmedia.sk	1
http://alphaomegalib.blogspot.com	1

Museums and the Web: Grounding Digital Information Trends

by Pew Research Center's Internet & American Life Project on Apr 07, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

22 Embeds 2,533

Statistics

Museums and the Web: Grounding Digital Information Trends — Presentation Transcript