@SusannahFox @PewResearch

Mobile Health in Context:
How Information is Woven Into Our Lives
U.S.: 91% own a cell phone
U.S.: 63% of cell phone owners use mobile internet
What do we mean by “lower income”?
• Based on reported annual household income

• Categories collected: <10k, 10-20k, 20-3...
Cell ownership > internet use
98%

90%

98%

97%

96%

97%

96%

$75,000 $99,999

$100,000 $149,999

$150k or more

96%

1...
Smartphone or non-smart phone? Depends on
your income…
100%

80%

34%
43%

49%

51%

54%

61%
73%

60%

40%

82%

81%

16%...
…but especially your age
Smartphone ownership by age/income
100%
90%

87%

81%

80%

77%
72%
68%

60%
47%
43%

40%
40%

22...
Worldwide: 86% Own Cell Phones
% Own a cell phone

73

82

85

86

2011

2012

50

2002

2007

2010

Based on median % acr...
U.S.: 81% of cell phone owners text
Online videos are a health education opportunity
Location-aware, real-time information is another
opportunity
39% of U.S. adults are caregivers
U.S.: 45% of adults live with chronic conditions
• 25% high blood pressure
• 13% asthma, bronchitis, emphysema, or other l...
31% of cell phone owners look up health information
on their phones (2012)
1 in 5 smartphone owners has a health app (2012)
Thank you!
Susannah Fox
Pew Research Center
sfox@pewinternet.org
@SusannahFox
Reports, data sets: pewinternet.org
Blog: su...
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Mobile Health in Context: How Information is Woven Into Our Lives

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The Pew Research Center's latest mobile adoption and use data for adults (18+), viewed through a health lens.

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  • 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.29% of cell owners describe their cell phone as “something they can’t imagine living without.&quot;
  • Non-whites: Among those who use their phone to go online, six in ten Hispanics and 43% of African-Americans are cell-mostly internet users, compared with 27% of whites. Young adults: Half of cell internet users ages 18-29 mostly use their cell phone to go online. The less-educated: Some 45% of cell internet users with a high school diploma or less mostly use their phone to go online, compared with 21% of those with a college degree.The less-affluent: Similarly, 45% of cell internet users living in households with an annual income of less than $30,000 mostly use their phone to go online, compared with 27% of those living in households with an annual income of $75,000 or more.
  • But just 9% of cell phone owners say they receive any text updates or alerts about health or medical issues. 
  • 50% of online video watchers say they watch educational videos.
  • 70% of cell phone owners – 86% of smartphone owners – get real-time info on their phones.Example of location-aware, real-time health care social media: AIDS.gov Service Locator widget
  • 87% percent of caregivers in the U.S. own a cell phone and, of those, 37% say they have used their phone to look for health or medical information online. 84% of non-caregivers own a cell phone and 27% have used their phone to look online for health information.(Based on September 2012 survey data)
  • Younger cell owners, women, and those with higher education are more likely to use health apps.
  • Mobile Health in Context: How Information is Woven Into Our Lives

    1. 1. @SusannahFox @PewResearch Mobile Health in Context: How Information is Woven Into Our Lives
    2. 2. U.S.: 91% own a cell phone
    3. 3. U.S.: 63% of cell phone owners use mobile internet
    4. 4. What do we mean by “lower income”? • Based on reported annual household income • Categories collected: <10k, 10-20k, 20-30k, 3040k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+ • Around 10-20% of respondents typically don’t report (or don’t know) income • Limited ability to subdivide the lower-income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural
    5. 5. Cell ownership > internet use 98% 90% 98% 97% 96% 97% 96% $75,000 $99,999 $100,000 $149,999 $150k or more 96% 100% 87% 87% 89% 92% 83% 80% +13 92% +17 85% 84% $20,000 $29,999 $30,000 $39,999 94% 70% 70% 70% <$10k $10,000 $19,999 60% 50% 40% 30% 20% 10% 0% Use the internet $40,000 $49,999 $50,000 $74,999 Own a cell phone
    6. 6. Smartphone or non-smart phone? Depends on your income… 100% 80% 34% 43% 49% 51% 54% 61% 73% 60% 40% 82% 81% 16% 16% 49% 44% 37% 38% 37% 35% 20% 25% 17% 13% 14% 11% 9% 0% LT $10k $10,000 $19,999 $20,000 $29,999 No cell phone $30,000 $39,999 $40,000 $49,999 4% 2% 2% 3% $50,000 $74,999 $75,000 $99,999 $100,000 $149,999 $150k+ Cell, not a smartphone Smartphone
    7. 7. …but especially your age Smartphone ownership by age/income 100% 90% 87% 81% 80% 77% 72% 68% 60% 47% 43% 40% 40% 22% 21% 20% 8% 0% 18-29 Less than $30,000 30-49 50-64 $30,000-$74,999 65+ $75,000 or more
    8. 8. Worldwide: 86% Own Cell Phones % Own a cell phone 73 82 85 86 2011 2012 50 2002 2007 2010 Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available.
    9. 9. U.S.: 81% of cell phone owners text
    10. 10. Online videos are a health education opportunity
    11. 11. Location-aware, real-time information is another opportunity
    12. 12. 39% of U.S. adults are caregivers
    13. 13. U.S.: 45% of adults live with chronic conditions • 25% high blood pressure • 13% asthma, bronchitis, emphysema, or other lung conditions • 11% diabetes • 7% heart disease, heart failure, or heart attack • 3% cancer • 16% any other chronic problem or condition • 78% of U.S. adults living with chronic health conditions say they own a cell phone, compared with 91% of those who report no conditions.
    14. 14. 31% of cell phone owners look up health information on their phones (2012)
    15. 15. 1 in 5 smartphone owners has a health app (2012)
    16. 16. Thank you! Susannah Fox Pew Research Center sfox@pewinternet.org @SusannahFox Reports, data sets: pewinternet.org Blog: susannahfox.com
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