Midwest Disasters 2.0 - Technology Trends for First Responders
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Midwest Disasters 2.0 - Technology Trends for First Responders

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Midwest Disasters 2.0 - Technology Trends for First Responders Midwest Disasters 2.0 - Technology Trends for First Responders Presentation Transcript

  • Technology Trends for First RespondersMidwest Disasters WorkshopFebruary 22, 2011
  • About us
    Funded by the Pew Charitable Trusts
    Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC
    Provide high quality, objective data to thought leaders and policy makers
    Do not promote specific technologies or make policy recommendations
    Research is based on nationally representative telephone surveys of adults 18+, drawn from dual-frame (landline + cell) samples
    2/22/2011
    2
  • Apology
    Revolution 1
    Internet and broadband
    October 22, 2010
    3
    View slide
  • Internet use
    2/22/2011
    4
    View slide
  • Broadband adoption
    ~1/3 of all adults not part of broadband revolution
    Factors correlated with broadband adoption:
    Education
    Age
    Geography
    Language proficiency
    Chronic disease or disability
    Race/Ethnicity
    2/22/2011
    5
  • Internet/broadband revolution
    • Volume, velocity, variety of info increase
    • Long tail, passions/distractions
    • The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics
    • 2/3 of online adults and 3/4 of online teens are content creators
    • The “Daily Me” and “Daily Us” emerges as people customize info flows
    • >50% of adults customize digital info
    2/22/2011
    6
  • Apology
    Revolution 2
    Wireless connectivity
    October 22, 2010
    7
  • Growth in wireless access
    2/22/2011
    8
  • The cell phone era
    Back in the (not-so distant) day…
    Today, mobile devices have permeated nearly every major demographic group
    75%
    79%
    58%
    77%
    2/22/2011
    9
  • Cell owners are doing more with their phones than ever before
    2/22/2011
    10
  • Other cell phone uses
    % of cell owners
    54% send photo or video
    23% access a social networking site
    20% watch a video
    15% post a photo or video online
    11% have purchased a product
    11% charitable donation by text message
    10% status update service such as Twitter
    2/22/2011
    11
  • Mobile leaders (1) – Young adults
    2/22/2011
    12
  • Mobile leaders (2) – People of color
    Gap between non-whites (black/Latino) & whites
    2/22/2011
    13
  • Mobile revolution
    Information, media, people available anytime, anywhere, any device
    Venues and availability of people and info shift
    People “control the playlist and “make the appointments” with media
    People’s attention to info and to others shifts
    Truncates (“continuous partial attention”)
    Elongates (deep dives into subjects)
    2/22/2011
    14
  • What about apps?
    Just two-thirds of this group actually uses the apps on their phone
    App User Profile:
    • Male
    • Young
    • Well educated/affluent
    2/22/2011
    15
  • Gadget ownership
    2/22/2011
    16
  • Summary: then and now
    2000
    46% of adults use internet
    5% with broadband at home
    <20% watch video online
    53% own a cell phone
    0% connect to internet wirelessly
    <10% use “cloud”
    0% tech social network users
    = slow, stationary connections built around my computer
    2010
    74% of adults use internet
    65% with broadband at home
    >55% watch video online
    85% own a cell phone
    57% connect to internet wirelessly
    >two-thirds use “cloud”
    46% tech social network users
    = fast, mobile connections on outside servers and storage
    2/22/2011
    17
  • Apology
    Revolution 3
    Social networking
    October 22, 2010
    18
  • Online video
    What You Need to Know:
    • 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
    • 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as on specialized video sites
    2/22/2011
    19
  • Video creation
    What You Need to Know:
    • 14% of adult internet users have posted video online
    • Up from 8% in 2007
    • Biggest growth among older adults, women
    2/22/2011
    20
  • Social networking sites
    What You Need to Know:
    • 62% of online adults use social networking sites, up from 46% in 2009
    • On a typical day, nearly 40% of the online population goes to a social networking site
    • Used by nearly 90% of online 18-29 year olds (60% do so on a typical day) although seniors are fastest-growing cohort
    • Relatively widespread throughout the online population
    2/22/2011
    21
  • The social networking population is more diverse than you might think
    5x
    5x
    7x
    5x
    2/22/2011
    22
  • Twitter
    What You Need to Know:
    • 8% of online adults use Twitter (around 3x as many post short “status updates” in general)
    • Key demos include:
    • Young adults (15%)
    • Blacks (13%) and Latinos (18%)
    • Urbanites (11%)
    2/22/2011
    23
  • Location-based services
    What You Need to Know:
    • Used by 4% of internet users
    • Figure collected in mid-2010, anecdotal evidence suggests growth in interim
    • Highest among:
    • Mobile users
    • Young adults
    • Latinos
    • Urbanites
    2/22/2011
    24
  • So what for emergency management?
    Social networks play a more important role at every stage:
    As sentries
    Word of mouth matters more
    As information evaluators
    They vouch for (or discredit) a business’s credibility and authenticity
    As forums for action
    Everybody’s a broadcaster/publisher
    2/22/2011
    25
  • People of color have equal or greater rates of usage on most major social media platforms
    2/22/2011
    26
  • Social media in action – attitudes towards government outreach
    2/22/2011
    27
  • Sociability and mobility are deeply intertwined
    47% typical day
    44% typical day
    2/22/2011
    28
  • Online social networks + ubiquitous mobility
    Makes it possible for experts to become “nodes” in people’s networks that can help them solve problems and make decisions
    Allows for immediate, spontaneous creation of networks
    Gives people a sense that there are more “friends” in their networks that they can access when they have needs
    Social Dashboard
    Pervasive Awareness
    2/22/2011
    29
  • Thanks!
    name: Aaron Smith
    title: Senior Research Specialist
    email: asmith@pewinternet.org
    web: www.pewinternet.org
    twitter: @aaron_w_smith, @pew_internet
    2/22/2011
    30