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Midwest Disasters 2.0 - Technology Trends for First Responders
 

Midwest Disasters 2.0 - Technology Trends for First Responders

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    Midwest Disasters 2.0 - Technology Trends for First Responders Midwest Disasters 2.0 - Technology Trends for First Responders Presentation Transcript

    • Technology Trends for First RespondersMidwest Disasters WorkshopFebruary 22, 2011
    • About us
      Funded by the Pew Charitable Trusts
      Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC
      Provide high quality, objective data to thought leaders and policy makers
      Do not promote specific technologies or make policy recommendations
      Research is based on nationally representative telephone surveys of adults 18+, drawn from dual-frame (landline + cell) samples
      2/22/2011
      2
    • Apology
      Revolution 1
      Internet and broadband
      October 22, 2010
      3
    • Internet use
      2/22/2011
      4
    • Broadband adoption
      ~1/3 of all adults not part of broadband revolution
      Factors correlated with broadband adoption:
      Education
      Age
      Geography
      Language proficiency
      Chronic disease or disability
      Race/Ethnicity
      2/22/2011
      5
    • Internet/broadband revolution
      • Volume, velocity, variety of info increase
      • Long tail, passions/distractions
      • The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics
      • 2/3 of online adults and 3/4 of online teens are content creators
      • The “Daily Me” and “Daily Us” emerges as people customize info flows
      • >50% of adults customize digital info
      2/22/2011
      6
    • Apology
      Revolution 2
      Wireless connectivity
      October 22, 2010
      7
    • Growth in wireless access
      2/22/2011
      8
    • The cell phone era
      Back in the (not-so distant) day…
      Today, mobile devices have permeated nearly every major demographic group
      75%
      79%
      58%
      77%
      2/22/2011
      9
    • Cell owners are doing more with their phones than ever before
      2/22/2011
      10
    • Other cell phone uses
      % of cell owners
      54% send photo or video
      23% access a social networking site
      20% watch a video
      15% post a photo or video online
      11% have purchased a product
      11% charitable donation by text message
      10% status update service such as Twitter
      2/22/2011
      11
    • Mobile leaders (1) – Young adults
      2/22/2011
      12
    • Mobile leaders (2) – People of color
      Gap between non-whites (black/Latino) & whites
      2/22/2011
      13
    • Mobile revolution
      Information, media, people available anytime, anywhere, any device
      Venues and availability of people and info shift
      People “control the playlist and “make the appointments” with media
      People’s attention to info and to others shifts
      Truncates (“continuous partial attention”)
      Elongates (deep dives into subjects)
      2/22/2011
      14
    • What about apps?
      Just two-thirds of this group actually uses the apps on their phone
      App User Profile:
      • Male
      • Young
      • Well educated/affluent
      2/22/2011
      15
    • Gadget ownership
      2/22/2011
      16
    • Summary: then and now
      2000
      46% of adults use internet
      5% with broadband at home
      <20% watch video online
      53% own a cell phone
      0% connect to internet wirelessly
      <10% use “cloud”
      0% tech social network users
      = slow, stationary connections built around my computer
      2010
      74% of adults use internet
      65% with broadband at home
      >55% watch video online
      85% own a cell phone
      57% connect to internet wirelessly
      >two-thirds use “cloud”
      46% tech social network users
      = fast, mobile connections on outside servers and storage
      2/22/2011
      17
    • Apology
      Revolution 3
      Social networking
      October 22, 2010
      18
    • Online video
      What You Need to Know:
      • 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
      • 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as on specialized video sites
      2/22/2011
      19
    • Video creation
      What You Need to Know:
      • 14% of adult internet users have posted video online
      • Up from 8% in 2007
      • Biggest growth among older adults, women
      2/22/2011
      20
    • Social networking sites
      What You Need to Know:
      • 62% of online adults use social networking sites, up from 46% in 2009
      • On a typical day, nearly 40% of the online population goes to a social networking site
      • Used by nearly 90% of online 18-29 year olds (60% do so on a typical day) although seniors are fastest-growing cohort
      • Relatively widespread throughout the online population
      2/22/2011
      21
    • The social networking population is more diverse than you might think
      5x
      5x
      7x
      5x
      2/22/2011
      22
    • Twitter
      What You Need to Know:
      • 8% of online adults use Twitter (around 3x as many post short “status updates” in general)
      • Key demos include:
      • Young adults (15%)
      • Blacks (13%) and Latinos (18%)
      • Urbanites (11%)
      2/22/2011
      23
    • Location-based services
      What You Need to Know:
      • Used by 4% of internet users
      • Figure collected in mid-2010, anecdotal evidence suggests growth in interim
      • Highest among:
      • Mobile users
      • Young adults
      • Latinos
      • Urbanites
      2/22/2011
      24
    • So what for emergency management?
      Social networks play a more important role at every stage:
      As sentries
      Word of mouth matters more
      As information evaluators
      They vouch for (or discredit) a business’s credibility and authenticity
      As forums for action
      Everybody’s a broadcaster/publisher
      2/22/2011
      25
    • People of color have equal or greater rates of usage on most major social media platforms
      2/22/2011
      26
    • Social media in action – attitudes towards government outreach
      2/22/2011
      27
    • Sociability and mobility are deeply intertwined
      47% typical day
      44% typical day
      2/22/2011
      28
    • Online social networks + ubiquitous mobility
      Makes it possible for experts to become “nodes” in people’s networks that can help them solve problems and make decisions
      Allows for immediate, spontaneous creation of networks
      Gives people a sense that there are more “friends” in their networks that they can access when they have needs
      Social Dashboard
      Pervasive Awareness
      2/22/2011
      29
    • Thanks!
      name: Aaron Smith
      title: Senior Research Specialist
      email: asmith@pewinternet.org
      web: www.pewinternet.org
      twitter: @aaron_w_smith, @pew_internet
      2/22/2011
      30