Midwest Disasters 2.0 - Technology Trends for First Responders

Technology Trends for First RespondersMidwest Disasters WorkshopFebruary 22, 2011

About us
Funded by the Pew Charitable Trusts
Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC
Provide high quality, objective data to thought leaders and policy makers
Do not promote specific technologies or make policy recommendations
Research is based on nationally representative telephone surveys of adults 18+, drawn from dual-frame (landline + cell) samples
2/22/2011
2

Apology
Revolution 1
Internet and broadband
October 22, 2010
3

Internet use
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Broadband adoption
~1/3 of all adults not part of broadband revolution
Factors correlated with broadband adoption:
Education
Age
Geography
Language proficiency
Chronic disease or disability
Race/Ethnicity
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Internet/broadband revolution
Volume, velocity, variety of info increase
Long tail, passions/distractions
The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics
2/3 of online adults and 3/4 of online teens are content creators
The “Daily Me” and “Daily Us” emerges as people customize info flows
>50% of adults customize digital info
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Apology
Revolution 2
Wireless connectivity
October 22, 2010
7

Growth in wireless access
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The cell phone era
Back in the (not-so distant) day…
Today, mobile devices have permeated nearly every major demographic group
75%
79%
58%
77%
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Cell owners are doing more with their phones than ever before
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Other cell phone uses
% of cell owners
54% send photo or video
23% access a social networking site
20% watch a video
15% post a photo or video online
11% have purchased a product
11% charitable donation by text message
10% status update service such as Twitter
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Mobile leaders (1) – Young adults
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Mobile leaders (2) – People of color
Gap between non-whites (black/Latino) & whites
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Mobile revolution
Information, media, people available anytime, anywhere, any device
Venues and availability of people and info shift
People “control the playlist and “make the appointments” with media
People’s attention to info and to others shifts
Truncates (“continuous partial attention”)
Elongates (deep dives into subjects)
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What about apps?
Just two-thirds of this group actually uses the apps on their phone
App User Profile:
Male
Young
Well educated/affluent
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Gadget ownership
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Summary: then and now
2000
46% of adults use internet
5% with broadband at home
<20% watch video online
53% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
0% tech social network users
= slow, stationary connections built around my computer
2010
74% of adults use internet
65% with broadband at home
>55% watch video online
85% own a cell phone
57% connect to internet wirelessly
>two-thirds use “cloud”
46% tech social network users
= fast, mobile connections on outside servers and storage
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Apology
Revolution 3
Social networking
October 22, 2010
18

Online video
What You Need to Know:
69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as on specialized video sites
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Video creation
14% of adult internet users have posted video online
Up from 8% in 2007
Biggest growth among older adults, women
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Social networking sites
62% of online adults use social networking sites, up from 46% in 2009
On a typical day, nearly 40% of the online population goes to a social networking site
Used by nearly 90% of online 18-29 year olds (60% do so on a typical day) although seniors are fastest-growing cohort
Relatively widespread throughout the online population
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The social networking population is more diverse than you might think
5x
5x
7x
5x
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Twitter
8% of online adults use Twitter (around 3x as many post short “status updates” in general)
Key demos include:
Young adults (15%)
Blacks (13%) and Latinos (18%)
Urbanites (11%)
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Location-based services
Used by 4% of internet users
Figure collected in mid-2010, anecdotal evidence suggests growth in interim
Highest among:
Mobile users
Young adults
Latinos
Urbanites
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So what for emergency management?
Social networks play a more important role at every stage:
As sentries
Word of mouth matters more
As information evaluators
They vouch for (or discredit) a business’s credibility and authenticity
As forums for action
Everybody’s a broadcaster/publisher
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People of color have equal or greater rates of usage on most major social media platforms
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Social media in action – attitudes towards government outreach
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Sociability and mobility are deeply intertwined
47% typical day
44% typical day
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Online social networks + ubiquitous mobility
Makes it possible for experts to become “nodes” in people’s networks that can help them solve problems and make decisions
Allows for immediate, spontaneous creation of networks
Gives people a sense that there are more “friends” in their networks that they can access when they have needs
Social Dashboard
Pervasive Awareness
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Thanks!
name: Aaron Smith
title: Senior Research Specialist
email: asmith@pewinternet.org
web: www.pewinternet.org
twitter: @aaron_w_smith, @pew_internet
2/22/2011
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Midwest Disasters 2.0 - Technology Trends for First Responders

by Pew Research Center's Internet & American Life Project

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Midwest Disasters 2.0 - Technology Trends for First Responders Presentation Transcript