0
Public library engagement
in the United States
An overview of three years of research into Americans’
relationships with p...
Three phases:
I. State of reading
II. Library services
III. Typology
Three-year grant from the
Bill & Melinda Gates Founda...
libraries.pewinternet.org
Nationally representative
telephone surveys
Landlines and cell phones
English and Spanish
Americ...
Overview
• Relationships to libraries are part of Americans’ broader
resource networks
• Once libraries are a part of thei...
August 18, 2014 www.pewproject.org 5
Americans’ reading habits
Report: The rise of e-reading (2012)
Report: Libraries, pat...
Americans’ reading habits
Print is still the anchor of Americans’ reading habits, but e-
reading is growing more popular.
...
Most adults read a book in the past year.
Print remains most popular, but e-reading is
on the rise
Among American adults 1...
Put another way: Almost half of readers under
30 read an e-book in the past year
Among those in each age group who read at...
Half of American adults now own either a
tablet or an e-reader
Among American adults 18 and older (Source).
32%
42%
50%
20...
As tablet ownership grows, more Americans
use them for e-books
Among all e-book readers ages 18 and older, the % who read ...
Which is better for these purposes, a
printed book or an e-book?
Among those 16+ who read both a print book & an e-book in...
August 18, 2014 www.pewproject.org 12
How Americans use public libraries
Report: Library Services in the Digital Age (2013...
Americans and public libraries
• 54% of Americans used a public library in the past year
• 48% visited in person
• 30% use...
If your local public library closed, what impact
would that have?
Among American adults 16 and older (Source).
29
63
38
27...
Library services that are “very important”
Among Americans who have ever used a public library or had a household member u...
Adults living in lower-income households are more likely to say
public library services are very important to them and the...
Books & browsing still central
Among those who visited a library in-person in the past year, the %
who did the following a...
What Americans say it is important for
public libraries to offer (source)
49
63
67
73
74
76
77
80
80
36
30
22
20
21
19
18
...
“Our customers are still using
the library but in different ways.
They browse our catalog online,
place reserves on the it...
16%
17%
26%
40%
46%
Borrow a music CD
Borrow an audio book
Use computer or internet
Borrow a DVD
Use a research database
A...
E-reading is on the rise
Borrowing is just getting started
28% of Americans read an
e-book in the past year, up
from 16% i...
“We spend a significant
part of our day explaining
how to get library books
onto e-book readers.”
– Library staff member
A...
62% of Americans
say they do not
know if their library
lends out e-books.
This includes 58% of
library card holders.
?
Sou...
What Americans say it is important for
public libraries to offer (source)
49
63
67
73
74
76
77
80
80
36
30
22
20
21
19
18
...
21%
23%
41%
49%
Attend a class/lecture for adults
Attend a meeting of a group
Event for children/teens
Sit, read, and stud...
What Americans say it is important for
public libraries to offer (source)
49
63
67
73
74
76
77
80
80
36
30
22
20
21
19
18
...
August 18, 2014 www.pewproject.org 27
What Americans want from libraries
Report: Library Services in the Digital Age (2013)
23
26
26
28
29
33
34
35
35
37
28
32
32
29
35
30
28
34
28
36
48
40
39
41
34
35
36
29
35
26
0 20 40 60 80 100
Classes on e-r...
What public libraries should do
20
41
42
43
47
53
59
61
82
85
39
36
34
39
38
30
28
27
14
11
36
20
19
14
12
5
9
9
3
2
Move ...
What do Americans want from libraries?
More activities, more separate
spaces
…and print books, quiet
Convenience & tech (a...
August 18, 2014 www.pewproject.org 31
The Library Engagement Typology
Report: “From Distant Admirers to Library Lovers–and...
Overview (Full report)
• Relationships to libraries are part of Americans’ broader
resource networks
• Once libraries are ...
Typology groups by level of library engagement
Among all Americans ages 16+ who have ever used a public library or had a
h...
Urban typology groups by level of library engagement
Among Americans living in urban areas who have ever used a public lib...
Suburban typology groups by level of library engagement
Among Americans living in suburban areas who have ever used a publ...
Rural typology groups by level of library engagement
Among Americans living in rural areas who have ever used a public lib...
37August 18, 2014 libraries.pewinternet.org @pewinternet
10%
3%
6%
5%
10%
12%
5%
7%
7%
9%
6%
4%
4%
4%
5%
4%
8%
21%
30%
32%...
38August 18, 2014 libraries.pewinternet.org @pewinternet
10%
3%
6%
5%
10%
12%
5%
7%
7%
9%
6%
4%
4%
4%
5%
4%
8%
21%
30%
32%...
August 18, 2014 www.pewproject.org 39
What kind of library use are you?
Take the quiz
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Libraries in the digital age

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3 years of research about libraries in the digital age.

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Transcript of "Libraries in the digital age"

  1. 1. Public library engagement in the United States An overview of three years of research into Americans’ relationships with public libraries in the digital age Pew Research Center’s Internet Project @pewinternet | @pewresearch
  2. 2. Three phases: I. State of reading II. Library services III. Typology Three-year grant from the Bill & Melinda Gates Foundation to study the changing role of public libraries in the digital age About our libraries research August 18, 2014 2www.pewinternet.org
  3. 3. libraries.pewinternet.org Nationally representative telephone surveys Landlines and cell phones English and Spanish Americans ages 16 and older 3August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet About our libraries research
  4. 4. Overview • Relationships to libraries are part of Americans’ broader resource networks • Once libraries are a part of their networks, services are especially important to low-income households • Books, browsing, and librarians are still central to how people use libraries and what they expect from them. • However, technology (computers, internet) is also a common use and a high priority. • Public libraries are also used and viewed as important community spaces. 4August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  5. 5. August 18, 2014 www.pewproject.org 5 Americans’ reading habits Report: The rise of e-reading (2012) Report: Libraries, patrons, and e-books (2012) Report: E-Reading Rises as Device Ownership Jumps (2014)
  6. 6. Americans’ reading habits Print is still the anchor of Americans’ reading habits, but e- reading is growing more popular. • 76% of adults read a book in some format over the previous year. • The typical American read five books in the last 12 months (median) • 28% of Americans read an e-book in the previous year. 6August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  7. 7. Most adults read a book in the past year. Print remains most popular, but e-reading is on the rise Among American adults 18 and older, the % who read at least one book (in total, in print, or as an e-book) in the past year (Source). Total includes audiobooks (not shown). 79 71 17 74 65 23 76 69 28 Total (any format) Read a print book Read an e-book 2011 2012 2014
  8. 8. Put another way: Almost half of readers under 30 read an e-book in the past year Among those in each age group who read at least one book in the past year, the % who read an e-book during that time (Source). 25 25 19 12 31 41 23 20 47 42 35 17 18-29 30-49 50-64 65+ Dec 2011 Nov 2012 Jan 2014
  9. 9. Half of American adults now own either a tablet or an e-reader Among American adults 18 and older (Source). 32% 42% 50% 2010 2011 2012 2013 Have an e-reader Have a tablet Have either tablet or e-reader
  10. 10. As tablet ownership grows, more Americans use them for e-books Among all e-book readers ages 18 and older, the % who read e- books on each device (Source). 41 23 42 28 57 55 29 32 E-reader Tablet Computer Cell phone 2011 2014
  11. 11. Which is better for these purposes, a printed book or an e-book? Among those 16+ who read both a print book & an e-book in the past year (2011) 81% 69% 43% 35% 19% 13%9% 25% 45% 53% 73% 83% 0% 20% 40% 60% 80% 100% Reading with a child Sharing with others Reading in bed Having a wide selection Reading while traveling Get books quickly Print E-books Source: Pew Internet December 2011 survey. libraries.pewinternet.org
  12. 12. August 18, 2014 www.pewproject.org 12 How Americans use public libraries Report: Library Services in the Digital Age (2013) Report: Parents, Children, Libraries, and Reading (2013) Report: How Americans Value Public Libraries in Their Communities (2013)
  13. 13. Americans and public libraries • 54% of Americans used a public library in the past year • 48% visited in person • 30% used a library website • 72% of Americans live in a “library household” • 91% of Americans say libraries are important to their community as a whole; 76% say libraries are important to them and their family • Relationships to libraries are part of Americans’ broader resource networks 13August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  14. 14. If your local public library closed, what impact would that have? Among American adults 16 and older (Source). 29 63 38 27 32 7 Impact on you and your family Impact on your community Major impact Minor impact No impact
  15. 15. Library services that are “very important” Among Americans who have ever used a public library or had a household member use one 54 51 47 45 44 33 30 29 28 Books and media Having a quiet, safe place Research resources Programs for youth Librarian assistance Internet, computers, printers Help finding, applying for job Help applying for gov't services Programs for adults 15August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  16. 16. Adults living in lower-income households are more likely to say public library services are very important to them and their families Among American adults 16 and older (Source). 61 49 56 37 46 15 66 39 55 33 44 16 61 34 47 20 38 18 Less than $30,000 At least $75,000 Less than $30,000 At least $75,000 Less than $30,000 At least $75,000 Books and media Quiet spaces Research resources Youth programs Librarian assistance Internet/computers Job search help Gov’t services help Programs for adults Household income
  17. 17. Books & browsing still central Among those who visited a library in-person in the past year, the % who did the following activities 31% 50% 54% 73% 73% Read magazines/newspapers Get help from a librarian Research topics of interest Browse the stacks Borrow books AT THE LIBRARY Source: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
  18. 18. What Americans say it is important for public libraries to offer (source) 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources like databases Programs for children & teens Quiet study spaces Free access to computers/internet Borrowing books Librarians to help people find info Very important Somewhat important
  19. 19. “Our customers are still using the library but in different ways. They browse our catalog online, place reserves on the items they want, then pick them up at their location of choice… Fewer browse the collection in person.” – Library staff member August 18, 2014 19www.pewinternet.org
  20. 20. 16% 17% 26% 40% 46% Borrow a music CD Borrow an audio book Use computer or internet Borrow a DVD Use a research database AT THE LIBRARY Technology & media use at the library Among those who visited a library in-person in the past year, the % who did the following activities Source: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
  21. 21. E-reading is on the rise Borrowing is just getting started 28% of Americans read an e-book in the past year, up from 16% in 2011 5% of recent library users have borrowed an e-book in past year, as of late 2012
  22. 22. “We spend a significant part of our day explaining how to get library books onto e-book readers.” – Library staff member August 18, 2014 22www.pewinternet.org
  23. 23. 62% of Americans say they do not know if their library lends out e-books. This includes 58% of library card holders. ? Source: Pew Internet November 2012 survey.
  24. 24. What Americans say it is important for public libraries to offer (source) 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources like databases Programs for children & teens Quiet study spaces Free access to computers/internet Borrowing books Librarians to help people find info Very important Somewhat important
  25. 25. 21% 23% 41% 49% Attend a class/lecture for adults Attend a meeting of a group Event for children/teens Sit, read, and study, etc AT THE LIBRARY Libraries as community spaces Among those who visited a library in-person in the past year, the % who did the following activities Source: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
  26. 26. What Americans say it is important for public libraries to offer (source) 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources like databases Programs for children & teens Quiet study spaces Free access to computers/internet Borrowing books Librarians to help people find info Very important Somewhat important
  27. 27. August 18, 2014 www.pewproject.org 27 What Americans want from libraries Report: Library Services in the Digital Age (2013)
  28. 28. 23 26 26 28 29 33 34 35 35 37 28 32 32 29 35 30 28 34 28 36 48 40 39 41 34 35 36 29 35 26 0 20 40 60 80 100 Classes on e-readers Digital media lab Pre-loaded e-readers Classes on borrowing e-books Personalized accounts Library kiosks in community Cell GPS app Tech try-out program Library app "Ask a librarian" online service Very likely Somewhat likely Not too likely or not at all likely How likely would you be to use…
  29. 29. What public libraries should do 20 41 42 43 47 53 59 61 82 85 39 36 34 39 38 30 28 27 14 11 36 20 19 14 12 5 9 9 3 2 Move stacks out of public locations Make MOST services automated Move MOST library services online Help users digitize own materials More interactive learning experiences Offer more e-books Have more comfortable spaces Separate spaces for different services Free literacy programs Coordinate more with schools Should definitely do Should maybe do Should definitely not do
  30. 30. What do Americans want from libraries? More activities, more separate spaces …and print books, quiet Convenience & tech (apps, e-books, kiosks) … and closer relationships with librarians 30August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  31. 31. August 18, 2014 www.pewproject.org 31 The Library Engagement Typology Report: “From Distant Admirers to Library Lovers–and beyond” Quiz: “What kind of library users are you?”
  32. 32. Overview (Full report) • Relationships to libraries are part of Americans’ broader resource networks • Once libraries are a part of their networks, services are especially important to low-income households • Books, browsing, and librarians are still central to how people use libraries and what they expect from them. • However, technology (computers, internet) is also a common use and a high priority. • Public libraries are also used and viewed as important community spaces. 32August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  33. 33. Typology groups by level of library engagement Among all Americans ages 16+ who have ever used a public library or had a household member use a public library 33August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 10% Info Omnivores 20% Solid Center 30% 9% Not for Me 4% Young & Restless 7% 7% Distant Admirers 10% Off the Grid 4% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  34. 34. Urban typology groups by level of library engagement Among Americans living in urban areas who have ever used a public library or had a household member use a public library 34August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 11% Info Omnivores 24% Solid Center 30% 4% Not for Me 4% Young & Restless 9% 7% Distant Admirers 5% Off the Grid 10% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  35. 35. Suburban typology groups by level of library engagement Among Americans living in suburban areas who have ever used a public library or had a household member use a public library 35August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 10% Info Omnivores 21% Solid Center 32%8% Not for Me 4% Young & Restless 6% 7% Distant Admirers 10% Off the Grid 3% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  36. 36. Rural typology groups by level of library engagement Among Americans living in rural areas who have ever used a public library or had a household member use a public library 36August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 8% Info Omnivores 12% Solid Center 27% 21% Not for Me 5% Young & Restless 4% 7% Distant Admirers 12% Off the Grid 6% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  37. 37. 37August 18, 2014 libraries.pewinternet.org @pewinternet 10% 3% 6% 5% 10% 12% 5% 7% 7% 9% 6% 4% 4% 4% 5% 4% 8% 21% 30% 32% 27% 24% 21% 12% 11% 10% 8% Urban Suburban Rural Library Lovers Information Omnivores Solid Center Print Traditionalists Not for Me Young & Restless Rooted & Roadblocked Distant Admirers Off the Grid Public library engagement by community type
  38. 38. 38August 18, 2014 libraries.pewinternet.org @pewinternet 10% 3% 6% 5% 10% 12% 5% 7% 7% 9% 6% 4% 4% 4% 5% 4% 8% 21% 30% 32% 27% 24% 21% 12% 11% 10% 8% Urban Suburban Rural Public library engagement by community type Level of engagement with public libraries: High Engagement Medium Engagement Low Engagement No personal library use
  39. 39. August 18, 2014 www.pewproject.org 39 What kind of library use are you? Take the quiz
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