Libraries in the digital age
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Libraries in the digital age

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3 years of research about libraries in the digital age.

3 years of research about libraries in the digital age.

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Libraries in the digital age Libraries in the digital age Presentation Transcript

  • Public library engagement in the United States An overview of three years of research into Americans’ relationships with public libraries in the digital age Pew Research Center’s Internet Project @pewinternet | @pewresearch
  • Three phases: I. State of reading II. Library services III. Typology Three-year grant from the Bill & Melinda Gates Foundation to study the changing role of public libraries in the digital age About our libraries research August 18, 2014 2www.pewinternet.org
  • libraries.pewinternet.org Nationally representative telephone surveys Landlines and cell phones English and Spanish Americans ages 16 and older 3August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet About our libraries research
  • Overview • Relationships to libraries are part of Americans’ broader resource networks • Once libraries are a part of their networks, services are especially important to low-income households • Books, browsing, and librarians are still central to how people use libraries and what they expect from them. • However, technology (computers, internet) is also a common use and a high priority. • Public libraries are also used and viewed as important community spaces. 4August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • August 18, 2014 www.pewproject.org 5 Americans’ reading habits Report: The rise of e-reading (2012) Report: Libraries, patrons, and e-books (2012) Report: E-Reading Rises as Device Ownership Jumps (2014)
  • Americans’ reading habits Print is still the anchor of Americans’ reading habits, but e- reading is growing more popular. • 76% of adults read a book in some format over the previous year. • The typical American read five books in the last 12 months (median) • 28% of Americans read an e-book in the previous year. 6August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • Most adults read a book in the past year. Print remains most popular, but e-reading is on the rise Among American adults 18 and older, the % who read at least one book (in total, in print, or as an e-book) in the past year (Source). Total includes audiobooks (not shown). 79 71 17 74 65 23 76 69 28 Total (any format) Read a print book Read an e-book 2011 2012 2014
  • Put another way: Almost half of readers under 30 read an e-book in the past year Among those in each age group who read at least one book in the past year, the % who read an e-book during that time (Source). 25 25 19 12 31 41 23 20 47 42 35 17 18-29 30-49 50-64 65+ Dec 2011 Nov 2012 Jan 2014
  • Half of American adults now own either a tablet or an e-reader Among American adults 18 and older (Source). 32% 42% 50% 2010 2011 2012 2013 Have an e-reader Have a tablet Have either tablet or e-reader
  • As tablet ownership grows, more Americans use them for e-books Among all e-book readers ages 18 and older, the % who read e- books on each device (Source). 41 23 42 28 57 55 29 32 E-reader Tablet Computer Cell phone 2011 2014
  • Which is better for these purposes, a printed book or an e-book? Among those 16+ who read both a print book & an e-book in the past year (2011) 81% 69% 43% 35% 19% 13%9% 25% 45% 53% 73% 83% 0% 20% 40% 60% 80% 100% Reading with a child Sharing with others Reading in bed Having a wide selection Reading while traveling Get books quickly Print E-books Source: Pew Internet December 2011 survey. libraries.pewinternet.org
  • August 18, 2014 www.pewproject.org 12 How Americans use public libraries Report: Library Services in the Digital Age (2013) Report: Parents, Children, Libraries, and Reading (2013) Report: How Americans Value Public Libraries in Their Communities (2013)
  • Americans and public libraries • 54% of Americans used a public library in the past year • 48% visited in person • 30% used a library website • 72% of Americans live in a “library household” • 91% of Americans say libraries are important to their community as a whole; 76% say libraries are important to them and their family • Relationships to libraries are part of Americans’ broader resource networks 13August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • If your local public library closed, what impact would that have? Among American adults 16 and older (Source). 29 63 38 27 32 7 Impact on you and your family Impact on your community Major impact Minor impact No impact
  • Library services that are “very important” Among Americans who have ever used a public library or had a household member use one 54 51 47 45 44 33 30 29 28 Books and media Having a quiet, safe place Research resources Programs for youth Librarian assistance Internet, computers, printers Help finding, applying for job Help applying for gov't services Programs for adults 15August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • Adults living in lower-income households are more likely to say public library services are very important to them and their families Among American adults 16 and older (Source). 61 49 56 37 46 15 66 39 55 33 44 16 61 34 47 20 38 18 Less than $30,000 At least $75,000 Less than $30,000 At least $75,000 Less than $30,000 At least $75,000 Books and media Quiet spaces Research resources Youth programs Librarian assistance Internet/computers Job search help Gov’t services help Programs for adults Household income
  • Books & browsing still central Among those who visited a library in-person in the past year, the % who did the following activities 31% 50% 54% 73% 73% Read magazines/newspapers Get help from a librarian Research topics of interest Browse the stacks Borrow books AT THE LIBRARY Source: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
  • What Americans say it is important for public libraries to offer (source) 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources like databases Programs for children & teens Quiet study spaces Free access to computers/internet Borrowing books Librarians to help people find info Very important Somewhat important
  • “Our customers are still using the library but in different ways. They browse our catalog online, place reserves on the items they want, then pick them up at their location of choice… Fewer browse the collection in person.” – Library staff member August 18, 2014 19www.pewinternet.org
  • 16% 17% 26% 40% 46% Borrow a music CD Borrow an audio book Use computer or internet Borrow a DVD Use a research database AT THE LIBRARY Technology & media use at the library Among those who visited a library in-person in the past year, the % who did the following activities Source: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
  • E-reading is on the rise Borrowing is just getting started 28% of Americans read an e-book in the past year, up from 16% in 2011 5% of recent library users have borrowed an e-book in past year, as of late 2012
  • “We spend a significant part of our day explaining how to get library books onto e-book readers.” – Library staff member August 18, 2014 22www.pewinternet.org
  • 62% of Americans say they do not know if their library lends out e-books. This includes 58% of library card holders. ? Source: Pew Internet November 2012 survey.
  • What Americans say it is important for public libraries to offer (source) 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources like databases Programs for children & teens Quiet study spaces Free access to computers/internet Borrowing books Librarians to help people find info Very important Somewhat important
  • 21% 23% 41% 49% Attend a class/lecture for adults Attend a meeting of a group Event for children/teens Sit, read, and study, etc AT THE LIBRARY Libraries as community spaces Among those who visited a library in-person in the past year, the % who did the following activities Source: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
  • What Americans say it is important for public libraries to offer (source) 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources like databases Programs for children & teens Quiet study spaces Free access to computers/internet Borrowing books Librarians to help people find info Very important Somewhat important
  • August 18, 2014 www.pewproject.org 27 What Americans want from libraries Report: Library Services in the Digital Age (2013)
  • 23 26 26 28 29 33 34 35 35 37 28 32 32 29 35 30 28 34 28 36 48 40 39 41 34 35 36 29 35 26 0 20 40 60 80 100 Classes on e-readers Digital media lab Pre-loaded e-readers Classes on borrowing e-books Personalized accounts Library kiosks in community Cell GPS app Tech try-out program Library app "Ask a librarian" online service Very likely Somewhat likely Not too likely or not at all likely How likely would you be to use…
  • What public libraries should do 20 41 42 43 47 53 59 61 82 85 39 36 34 39 38 30 28 27 14 11 36 20 19 14 12 5 9 9 3 2 Move stacks out of public locations Make MOST services automated Move MOST library services online Help users digitize own materials More interactive learning experiences Offer more e-books Have more comfortable spaces Separate spaces for different services Free literacy programs Coordinate more with schools Should definitely do Should maybe do Should definitely not do
  • What do Americans want from libraries? More activities, more separate spaces …and print books, quiet Convenience & tech (apps, e-books, kiosks) … and closer relationships with librarians 30August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • August 18, 2014 www.pewproject.org 31 The Library Engagement Typology Report: “From Distant Admirers to Library Lovers–and beyond” Quiz: “What kind of library users are you?”
  • Overview (Full report) • Relationships to libraries are part of Americans’ broader resource networks • Once libraries are a part of their networks, services are especially important to low-income households • Books, browsing, and librarians are still central to how people use libraries and what they expect from them. • However, technology (computers, internet) is also a common use and a high priority. • Public libraries are also used and viewed as important community spaces. 32August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • Typology groups by level of library engagement Among all Americans ages 16+ who have ever used a public library or had a household member use a public library 33August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 10% Info Omnivores 20% Solid Center 30% 9% Not for Me 4% Young & Restless 7% 7% Distant Admirers 10% Off the Grid 4% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  • Urban typology groups by level of library engagement Among Americans living in urban areas who have ever used a public library or had a household member use a public library 34August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 11% Info Omnivores 24% Solid Center 30% 4% Not for Me 4% Young & Restless 9% 7% Distant Admirers 5% Off the Grid 10% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  • Suburban typology groups by level of library engagement Among Americans living in suburban areas who have ever used a public library or had a household member use a public library 35August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 10% Info Omnivores 21% Solid Center 32%8% Not for Me 4% Young & Restless 6% 7% Distant Admirers 10% Off the Grid 3% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  • Rural typology groups by level of library engagement Among Americans living in rural areas who have ever used a public library or had a household member use a public library 36August 18, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 8% Info Omnivores 12% Solid Center 27% 21% Not for Me 5% Young & Restless 4% 7% Distant Admirers 12% Off the Grid 6% Print Traditionalists Rooted & Roadblocked Level of engagement with public libraries: High Engagement (30%) Medium Engagement (39%) Low Engagement (17%) No personal library use (14%) Note: Percentages in the chart may not add up to the percentages in the legend due to rounding.
  • 37August 18, 2014 libraries.pewinternet.org @pewinternet 10% 3% 6% 5% 10% 12% 5% 7% 7% 9% 6% 4% 4% 4% 5% 4% 8% 21% 30% 32% 27% 24% 21% 12% 11% 10% 8% Urban Suburban Rural Library Lovers Information Omnivores Solid Center Print Traditionalists Not for Me Young & Restless Rooted & Roadblocked Distant Admirers Off the Grid Public library engagement by community type
  • 38August 18, 2014 libraries.pewinternet.org @pewinternet 10% 3% 6% 5% 10% 12% 5% 7% 7% 9% 6% 4% 4% 4% 5% 4% 8% 21% 30% 32% 27% 24% 21% 12% 11% 10% 8% Urban Suburban Rural Public library engagement by community type Level of engagement with public libraries: High Engagement Medium Engagement Low Engagement No personal library use
  • August 18, 2014 www.pewproject.org 39 What kind of library use are you? Take the quiz