New data from the Pew Research Center on public library engagement

5,302 views

Published on

The Pew Research Center’s latest report on public libraries in the digital age was released in March—an in-depth analysis of library users’ and non-users’ habits and attitudes. Research Associate Kathryn Zickuhr explains the findings and their implications for libraries as they plan for the future.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
5,302
On SlideShare
0
From Embeds
0
Number of Embeds
3,140
Actions
Shares
0
Downloads
45
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • For an overview of our research so far, including links to our major reports, see: http://libraries.pewinternet.org/about/research-timeline/
  • For more information, see the Methods section of each report.
  • Typology: http://www.pewinternet.org/2014/03/13/library-engagement-typology/For a more straightforward reading of the questions used to build the typology, see: http://libraries.pewinternet.org/2013/12/11/libraries-in-communities/
  • More information is available at http://www.pewinternet.org/2014/03/13/about-this-report-and-survey/#about-this-typology and in the Methods section of the report.
  • The main report is available at: http://www.pewinternet.org/2014/03/13/library-engagement-typology/
  • See also: http://libraries.pewinternet.org/2014/03/18/a-new-way-of-looking-at-public-library-engagement-in-america/
  • See also: http://libraries.pewinternet.org/2014/03/18/a-new-way-of-looking-at-public-library-engagement-in-america/
  • See also: http://libraries.pewinternet.org/2014/03/18/a-new-way-of-looking-at-public-library-engagement-in-america/
  • Coming this summer
  • http://www.pewinternet.org/
  • For more information, see “Library services in the digital age”: http://libraries.pewinternet.org/2013/01/22/library-services/
  • All library-related reports are available at: http://libraries.pewinternet.org/category/publications/survey-reports/
  • New data from the Pew Research Center on public library engagement

    1. 1. LIBRARIES & THE BIG PICTURE: FACTS, TRENDS, & NEXT! New data from the Pew Research Center on public library engagement Kathryn Zickuhr Research Associate, Pew Research Center’s Internet Project Computers in Libraries, April 7, 2014 @kzickuhr | @pewinternet | @pewresearch libraries.pewinternet.org
    2. 2. I. INTRODUCTION About this research II. NEW FINDINGS A closer look at our library engagement typology III. COMING SOON Library engagement quiz 2April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
    3. 3. 3 About us pewresearch.org @pewresearch pewinternet.org @pewinternet April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
    4. 4. About our libraries research Three phases: I. State of reading II. Library services III. Typology libraries.pewinternet.org
    5. 5. libraries.pewinternet.org About our libraries research Nationally representative telephone surveys Landlines and cell phones English and Spanish Americans ages 16 and older 5April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
    6. 6. I. INTRODUCTION About this research II. NEW FINDINGS A closer look at our library engagement typology 6April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
    7. 7. • Based on: • Public library use • Experiences at libraries • Views/perceptions of libraries • Broader context: • Info & tech habits • Other community activities 7April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet About the typology
    8. 8. 8April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Level of engagement Group name % of U.S. population ages 16+ High Library Lovers 10% Information Omnivores 20% Medium Solid Center 30% Print Traditionalists 9% Low Not For Me 4% Young & Restless 7% Rooted & Roadblocked 7% None Distant Admirers 10% Off the Grid 4% High (30%) Medium (39%) Low (17%) None (14%)
    9. 9. 9April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library Lovers 10% Info. Omnivores 20% High Engagement (30%)
    10. 10. 10April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Library Lovers High 10% • Frequent library use, high levels of appreciation/familiarity • Includes many parents, students, and job seekers • Tend to be younger, with higher levels of education
    11. 11. 11April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Information Omnivores High 20% • High levels of library use, but visits are less frequent than Library Lovers’ • Highest rates of technology use • Highest levels of education, employment, household income.
    12. 12. 12April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Solid Center 30% Print Traditionalists 9% Medium Engagement (39%)
    13. 13. 13April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Solid Center Medium 30% • About half have used a public library in the past year • Most view libraries positively. • Similar to general U.S. population
    14. 14. 14April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Print Traditionalists Medium 9% • Similar to Solid Center, except tend to live farther away from libraries (61% live in rural areas) • Highest proportion of rural, Southern, or white respondents
    15. 15. 15April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Not for Me 4% Young and Restless 7% Rooted and Roadblocked 7% Low Engagement (17%)
    16. 16. 16April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Not for Me Low 4% • Strikingly less positive views of public libraries’ roles in the community • More likely to have had negative experiences at libraries
    17. 17. 17April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet 27 23 20 19 71 65 61 37 78 72 75 49 Promote literacy / love of reading Give everyone a chance to succeed Improve a community's quality of life Provide services that are hard to find elsewhere Not for Me Young & Restless Rooted & Roadblocked % who strongly agree that public libraries…
    18. 18. 18April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Young & Restless Low 7% • Relatively young group: Median age is 33. • Few have lived in their neighborhoods for very long. • Only 15% know where the nearest public library is located.
    19. 19. 19April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet % who know where the nearest public library is located 91 94 15 92 All Americans Not For Me Young & Restless Rooted & Roadblocked
    20. 20. 20April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Rooted & Roadblocked Low 7% • Generally views public libraries positively, but many face hurdles in their lives • Tend to be older; many are living with disability or have experienced a recent illness in their family.
    21. 21. 21April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet % who say their library’s closing would have a major impact on… 21 25 47 15 61 23 Community as a whole Self and family Not for Me Young & Restless Rooted & Roadblocked
    22. 22. 22April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Distant Admimers 10% Off the Grid 4% No Engagement (14%)
    23. 23. 23April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Distant Admirers None 10% • No personal library use • Many (40%) say other family members use libraries • Most view libraries quite positively; many also say that library services are important to them and their families • Tend to be older; often live in lower-income households.
    24. 24. 24April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Group name Engagement level % of U.S. population Major characteristics Off the Grid None 4% • No personal library use • Little exposure to libraries overall • May be less engaged with community activities and social life. • Many live in rural areas; just 56% use the internet. • Low household incomes & low levels of education (only one in ten has graduated from college)
    25. 25. 25April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Public library engagement typology: Group overviews Level of engagement with public libraries Group name % of U.S. population ages 16+ Major characteristics High engagement ~80% used a public library in the past year Library Lovers 10% • Frequent library use, high appreciation • Includes many parents, students, and job seekers • Tend to be younger, with higher levels of education Information Omnivores 20% • High levels of library use, but visits are less frequent than Library Lovers’. • Highest rates of technology use • Highest levels of education, employment, and household income. Medium engagement ~50% used a public library in the past year Solid Center 30% • About half have used a public library in the past year • Most view libraries positively. • Similar to the general U.S. population in most demographic measures. Print Traditionalists 9% • Similar to Solid Center, except tend to live farther away from libraries • Most view libraries as important to community • Highest proportion of rural, Southern, or white respondents Low engagement ~30% used a public library in the past year Not For Me 4% • Strikingly negative views of public libraries • Ex: Are far less likely than most other groups to say public libraries are important to their communities Young & Restless 7% • Relatively young group; few of its members have lived in their neighborhoods for very long. • Only 15% know where the nearest public library is located. Rooted & Roadblocked 7% • Generally views public libraries positively, but many face hurdles in their lives • Tend to be older; many are living with disability or have experienced a recent illness in their family. None Have never personally used a public library Distant Admirers 10% • 40% say other family members use libraries • Most view libraries quite positively; many also say that library services are important to them and their families • Tend to be older; often live in lower-income households. Off the Grid 4% • Little exposure to libraries overall • May be less engaged with community activities and social life. • Many live in rural areas; just 56% use the internet. • Low household incomes & low levels of education (only one in ten has graduated from college)
    26. 26. • Relationships to libraries are part of Americans’ broader resource networks 26April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library engagement typology
    27. 27. • Relationships to libraries are part of Americans’ broader resource networks • Library use vs importance 27April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library engagement typology
    28. 28. • Relationships to libraries are part of Americans’ broader resource networks • Library use vs importance • Groups may surprise you 28April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet Library engagement typology
    29. 29. I. INTRODUCTION About this research II. NEW FINDINGS A closer look at our library engagement typology III. COMING SOON Library engagement quiz What kind of library user are you? 29April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
    30. 30. 30April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet pewinternert.org Newsletter > Online activities > Libraries
    31. 31. What do Americans want from libraries? More activities, more separate spaces …and print books, quiet Convenience & tech (apps, e- books, kiosks) … and closer relationships with librarians 31April 10, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
    32. 32. Thank you! Kathryn Zickuhr Research Associate kzickuhr@pewresearch.org Pew Research Center pewresearch.org Computers in Libraries, April 7, 2014 @kzickuhr | @pewinternet | @pewresearch libraries.pewinternet.org

    ×